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Thursday, May 14, 2015

COLGATE-PALMOLIVE HELP LIFT GMA7'S Q1 REVENUES BY 5% TO P3 BILLION!

GMA Network Inc. reported a net income of P408 million in the first quarter of 2015, up 25 percent year-on-year. 

"As you can see, we over-targeted our first quarter this year. So, we are confident of exceeding the net income in declaring our cash dividends this year," GMA Chairman and CEO Felipe L. Gozon told reporters on Thursday. 


Revenues rose by 5 percent to P3 billion on higher airtime sales from GMA Channel 7, GMA News TV, and radio stations. 

Expenses increased by 3 percent to P2.432 billion due to higher production cost as the network improves on programming content. 

EBITDA (earnings before interest, taxes, depreciation and amortization) as of end-March was P986 million – 20 percent or P163 million higher year-on-year. 

The GMA Board of Directors approved a cash dividend of P0.25 per share equivalent to P1.215 billion, payable on May 29 to shareholders on record as of April 24. 

Ratings, online portals 

The company said it received the largest audience shares in Mega Manila and Urban Luzon for the first quarter of 2015 based on the data from Nielsen Television Audience Measurement. 

It received 39.8 percent in Mega Manila, while ABS-CBN posted 26.5 percent and TV5 reached 9.4 percent. In Urban Luzon, GMA led with 38 percent, ABS-CBN trailed with 29.9 percent, and TV5 with 9.1 percent. 

Meanwhile, National Urban TV Audience Measurement (NUTAM) showed a close competition between GMA and ABS-CBN. GMA received a 34-percent audience share while ABS-CBN got 33.9 and TV5 got 10.4 percent. 

GMA earlier reported the network was also a big winner during the "Pacquiao vs. Mayweather: Battle for Greatness." 

The bout was aired in the Philippines for free on May 3. Most Filipinos tuned in to GMA to watch the boxing match based on NUTAM overnight ratings data. 

Apart from the traditional media channels, GMA also reported a significant improvement in the performance of online portals during the first quarter. 

GMA News Online posted 72 percent in terms of pageviews and 158 percent in unique browsers. 

GMA Entertainment is also a winner online with 1,310 percent growth in pageviews and 1,025 percent in unique browsers. 

Optimistic Q2

Based on the first quarter numbers, Gozon believes the second quarter will be "much better." 

He was seconded by GMA Marketing and Productions Inc. President and COO Lizette G. Maralag.  "The second quarter will be better than the first quarter of this year," she said. 

A key driver for the outlook is a personal care brand's homecoming to the Network. 

"Colgate-Palmolive, which was used to be exclusive with our competitor, has shifted budget to us. They are no longer exclusive with our competitor," she added. 

This is on top of the continuous growth of advertisers, Maralag said.

5 comments:

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