Willie Revillame's grand television comeback reshaped the afternoon landscape as it breaks records according to AGB Nielsen's Mega Manila survey. The no-commercial break 1-hour WOWOWIN premiere raked 22.1% beating ABS-CBN's She's Dating the Gangster which only managed a 11.7% in Mega Manila. The numbers Wowowin garnered is enough to outdo any other primetime show on either ABS-CBN or GMA 7. The success of WOWOWIN, however, has little effect on GMA's ad revenue as all product placements and commercial airtime from WOWOWIN will all go to Willie being a blocktimer. This is much the same as Eat Bulaga where GMA's only consolation is the payment for buying their airtime. Of course, indirectly, the huge audience Willie was able to muster from WOWOWIN is more than enough to help GMA's in-house produced programs to perform better in the numbers game.
TV NETWORKWAR ORIGINAL