Luckily after rigorous research, TVNETWORKWAR, was able to find the validated rate card of GMA-7 for the standard commercial airtime (30 sec.) These are the actual ad rates of the network for its regular advertisers (as of 2009). But the actual cost might be lower due to some promotional and package deals the network is offering for big advertisers like Unilever, P & G and Nestle. We, however, are still on the look out for any possible source to disclose ABS-CBN's actual ad rates.
Here are the figures courtesy of Mindanoan:
Unang Hirit = P105, 600
Shaman King, Doreamon, Etc, = P89, 430
Love ni Mr/Mrs. = P124, 300
Asar Talo/ Afternoon Programs = P137,170
Korean Afternoon Dramas = P131, 560
Bantatay (6:30 pm to 7pm) = P274, 450
Primetime Progams = P475, 200
Saksi = P 303, 600
Iwitness/Reporters Notebook = P161,920
Noteworthy these rates are for a 30 sec. advertisement. For a 15 sec. advertisement the amount is multiplied by 0.6 or 60% of the standard rate, while for a 45-second and a 60-second ad the rate is multiplied by 1.5 and 2.0 respectively. But most of the TV advertisements nowadays runs for only 15 second.
Hence to translate this into actual accounts, Survivor Phils which normally has around 40 ads, has a daily revenue of about P11.4M and while an afternoon program like Koreana which has 40 ads will have a daily income of around P3.3M.