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Thursday, October 28, 2010

TVNETWORKWAR: GMA-7 ADVERTISING RATES AT A GLANCE!

One of the most debated issue in the realm of NETWORK WAR in the Philippines is the price at which Media Giants like ABS-CBN and GMA Network are imposing on their programs. Well a lot of discussions suggests, ABS-CBN, having higher ad rates than rivals GMA-7 and TV5, which eventually was validated the by Kapuso Channel's President and CEO himself, Atty. Gozon in an interview by Philippine Entertainment Portal. But there has been no clear figure as to how much the differences are especially on prime time for which 70%  of the advertising revenues are sourced. 

Luckily after rigorous research, TVNETWORKWAR, was able to find  the validated rate card of GMA-7 for the standard commercial airtime (30 sec.) These are the actual ad rates of the network for its regular advertisers (as of 2009). But the actual cost might be lower due to some promotional and package deals the network is offering for big advertisers like Unilever, P & G and Nestle. We, however, are still on the look out for any possible source to disclose ABS-CBN's actual ad rates. 

Here are the figures courtesy of Mindanoan:

Weekdays

Unang Hirit = P105, 600

Shaman King, Doreamon, Etc, = P89, 430

Love ni Mr/Mrs. = P124, 300

Asar Talo/ Afternoon Programs  = P137,170

Korean Afternoon Dramas =  P131, 560

Bantatay (6:30 pm to 7pm)  = P274, 450

Primetime Progams = P475, 200

Saksi = P 303, 600

Iwitness/Reporters Notebook = P161,920

Noteworthy these rates are for a 30 sec. advertisement. For a 15 sec. advertisement the amount is multiplied by 0.6 or 60% of the standard rate, while for a 45-second and a 60-second ad the rate is multiplied by 1.5 and 2.0 respectively. But most of the TV advertisements nowadays runs for only 15 second.

Hence to translate this into actual accounts, Survivor Phils which normally has around 40 ads, has a daily revenue of about P11.4M and while an afternoon program like Koreana  which has 40 ads will have a daily income of around P3.3M. 

59 comments:

WILLING_WILLIE said...

ADMIN MAY NABASA AKO SA PEP. NAGPOST SIYA NG PEKENG RATING DUN, GALING DAW DITO YUNG DATA. RELIABLE DAW YUNG SITE MO, AT HINDI BIAS. PERO ANO SAY MO ADMIN, NAPAPAHIYA KA TULOY DAHIL SA IMBENTO NI MORON RIVERA???

Moron rivera said...

hahhhahaahahah disperadao na ang mga kapupu shunga......kahit sa pep la rin credibility shunga.....Pep at saka GMA ay iisa shunga at diba sikat ang mga star nyo mga kapupu but lahat ng pina publish doon puro kapamilya star tapos kahit na d too ang mga kapupung shunga nag comment na parang lang pinag aralan............willing_willie sa kahahahnap ng utin sa kamuning.

network war said...

is that true?

I would like to reiterate that I do not have a primary data access to the ratings provided by AGB and TNS...

All the ratings being posted on my site are purely secondary data as released by the Philippine Entertainment Portal and TNS Philippines Official Site.

I strongly discourage everyone in using this blog's name in vain.

Please refrain from using this site as an avenue for malicious acts.

Thank you.

ewwwbscbn said...

napahiya tuloy si moron rivera.kakahiya ka bakla.buang!get out

ewwwbscbn said...

kakahiyang mga kapams,ngkakalat dito mga walang hiya..mg buang hahahah

GMEWWWWWWWWW said...

IKaw ang buang tanga!

@Moron Rivera
kapamilya I post mu nlng yung source mu...

ewwwbscbn said...

ngsalita rin ang walang utak na buang..buang

GMEWWWWWWWWW said...

wala ka bang masabi na may sense?
tingnan mu nga ang article? it shows na cheap talaga ang GMA kasi bibigay ng discount para lang may bumili ng ad spots nila!! hindi ba nakakhiya yan?

GMEWWWWWWWWW said...

ayan hindi na nakapagsalita si ungas...

napahiya kasi!!!

ewwwbscbn said...

ay ng coffe lng ako..mas nakakahiya yung kunwaring malaki ang kita at maraming ads pero baon pa rin sa utang..hndi kba nahihiya din don?

sweaty_plumgana said...

kahis sa starmometer,naku kalat din yang rating ni moron rivera eh...hahaha!

ewwwbscbn said...

ikaw kaya may nasabi ka bang may sense dito sa site na ito.may sense ka pero nonsense sya.hahahha.buang

sweaty_plumgana said...

kahit sa starmometer,naku kalat din yang rating ni moron rivera eh...hahaha!

ewwwbscbn said...

gnun ba sweaty?kakahiya talaga ang mga kapamilyucks.so bad na talaga ang ratings nila nasa 20s nlng

GMEWWWWWWWWW said...

ay nako nag sanib pwersa nanaman ang mga buang na kangusot!!1


pwede ba? patunayan mo na may sense ka nga! anu masasabi so desperado mong network na nagpapapromo palagi para may bumili lang na advertiser?

hindi ba nakakahiya yun????


oh sense sense sense dali!!!!!!!!

ewwwbscbn said...

san ka na gmewwwbscbn.tapos naba time mo sa net cafe.kakahiya kang buang ka

GMEWWWWWWWWW said...

mas mahiya kayo kc sa national natatalo na kayo ng TV5!!!

poor no.3 nalang kayong mga kanguso no!!

at pwede ba?
eh yung mg shows nyo nga 10+ nlang sa national!! sino ngayon ang nakakahiya?

GMEWWWWWWWWW said...

ewwwbscbn said...

san ka na gmewwwbscbn.tapos naba time mo sa net cafe.kakahiya kang buang ka

-----------------

ano ako katulad mo??

ikaw magmadali jan bka pagalitan kana ng cafe owner overtime kna bakla!!

AGB at TNS na mismo nagsabi puro squatter ang mga kanguso!!!!

ewwwbscbn said...

syempre buang business iyun,tanga mo,dapat mong gumawa ng amrketing strategies para mgka income.kahit baba mn ito o mataas,target pa rin ng isang kompanya ang advertsing companies.kahit ganon lng ang rates pag ipon iponin mn malaki pa rin ang kikitain nito.kebs namin sa abscbn kung mataas o hndi,nakikita rin naman iyun sa net income ng kompanya yung walang halong utang at hambog.gets mo ba,yan kasi wala kang strategy sa buhay mo.buang

ewwwbscbn said...

syempre buang business iyun,tanga mo,dapat mong gumawa ng amrketing strategies para mgka income.kahit baba mn ito o mataas,target pa rin ng isang kompanya ang advertsing companies.kahit ganon lng ang rates pag ipon iponin mn malaki pa rin ang kikitain nito.kebs namin sa abscbn kung mataas o hndi,nakikita rin naman iyun sa net income ng kompanya yung walang halong utang at hambog.gets mo ba,yan kasi wala kang strategy sa buhay mo.buang

GMEWWWWWWWWW said...

ozon said the 5-percent reduction in the corporate income tax rate, to 30 percent from 35, added about P100 million to the company?s bottom line.

The network raised its advertising rates by 10 percent beginning April, but Gozon said there was room for further increases to catch up with those of rival ABS-CBN?s, which are about 15 percent more expensive.

manila standard

=====================

ayan ang proof na mas mura pa ang ads ng mga kanguso ...hahaha kakahiya!!!!!

ewwwbscbn said...

oo nga sabi ng tns at agb squatter ang kapuso.pero kung tutuusin mn mas makakabili pa ng mamahaling gamit kaysa mga class A kuno na kapamilya nakakatunganga at nghihintay lng sa magulang para mgkapera,mga walang silbi na class A kapams.buang

GMEWWWWWWWWW said...

Yalong said Q Channel 11, GMA-7?s sister station, was expected to post losses of about P100 million this year.

Q Channel 11?s airtime revenue climbed 13 percent to P214 million in the six-month period, while airtime revenue from radio operations increased 13 percent to P160 million.

http://www.manilastandardtoday.com/insideNews.htm?f=2009/august/14/news2.isx&d=2009/august/14

==================

ayan pa!!! luging lugi na pla ang QTV na yan!!! sobrang kakahiya na!!hahahaha

ewwwbscbn said...

dapat lng buang na kapams na mahal ang rate ng abscbn sa laki ba ng utang nila dapat lng talaga,kahit baba mn sa kapuso wala itong poproblemahin kasi wala namang utang..yun lng yun at sa tagal ng abscbn dapat lng mag mahal sila..ano naman ang nakakahiya dyan sa rates na iyan,ang nakakhiya yung UTANG nyo.buang

GMEWWWWWWWWW said...

ewwwbscbn said...

syempre buang business iyun,tanga mo,dapat mong gumawa ng amrketing strategies para mgka income.kahit baba mn ito o mataas,target pa rin ng isang kompanya ang advertsing companies.kahit ganon lng ang rates pag ipon iponin mn malaki pa rin ang kikitain nito.kebs namin sa abscbn kung mataas o hndi,nakikita rin naman iyun sa net income ng kompanya yung walang halong utang at hambog.gets mo ba,yan kasi wala kang strategy sa buhay mo.buang

=====================
yan na ba???
yan ba best reason mo???
mas tanga ka pala!!

ang sabihin mo!
walang advertiser ang gustong gumastos ng malaki sa isang network na konti lang ang bininibigay na returns kaya kailangan ng mga promo2x hahahaha

hindi talaga kaya ng GMEWWW ang abs-cbn kahit mahal ang rate sandamakmak ang mgaadvertisers!!!!1111ajjaja

ewwwbscbn said...

palusot ka pa dyan yung qtv11,kahit malugi pa ng billion iyon,wag kang mabahala,don ka mabahala sa laking utang nyo.

GMEWWWWWWWWW said...

ewwwbscbn said...

dapat lng buang na kapams na mahal ang rate ng abscbn sa laki ba ng utang nila dapat lng talaga,kahit baba mn sa kapuso wala itong poproblemahin kasi wala namang utang..yun lng yun at sa tagal ng abscbn dapat lng mag mahal sila..ano naman ang nakakahiya dyan sa rates na iyan,ang nakakhiya yung UTANG nyo.buang

============================

tingnan mo nga mga reasons mo!!! puro sablay! walang substance kahit 1% man lang hahaha


super tanga ka talga!!!!

ewwwbscbn said...

mg research ka ng utang ng abscbn at lahat lahat ng naging kapalpakan ng abscbn at talagang mapahiya ka

ewwwbscbn said...

wala daw substance?eh yan kasi sa sobrang feel mo,akala mo naman ang galing na ng station mong inidolo,walang bang substance ang UTANG.di mo nga ma solve yan eh pano kaya mabayran ng abscbn ito.gma7pa ang kinabahala mo,gamitin mo utak praning

ewwwbscbn said...

mas alam mo pa yata ang gma7.yung abscbn kaya,alam mo ba?

ewwwbscbn said...

hoy buang san ka na?

ewwwbscbn said...

nangungutang ka nanaman ba?

ewwwbscbn said...

ay wala na xa.naghahanap pa siguro ng link at ma imbentong istorya.ewwwwbscbn fantards talaga

Moron rivera said...

eeeeeeeeewwwwwwwwwwwwGMA SHUNGA SHUNGA......HHAHAHA MGA KANGUSO

Moron rivera said...

ang ganda ng ratings ng panghapon. ang ganda ng dulot ng juanita banana.

Oct. 27 AGB Nielsen Mega Manila People Ratings:
Lola 4.9
Juanita 7.3

Star 5.3
Alyna 7.8

Koreana 6.5
Blockbusters 7.3

[:aprub:]
Posted 3 hou

chupa_mga_kapams said...

shulok na kapam,bulok!

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