MANILA – ABS-CBN Corporation continued to pull away from its rivals as it dominated TV viewing across urban and rural homes nationwide in April, boosted by the performance of its noontime show "It's Showtime."
With its strong line-up of shows, the Kapamilya network garnered an average total day audience share of 42% or 12 points higher than GMA’s 30%, based on the data provided by Kantar Media.
ABS-CBN also maintained its leadership in the primetime block from 6 p.m. to 12 midnight, with an average national audience share of 46% compared to GMA’s 29%, and TV5’s 10%.