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Wednesday, April 15, 2015

ABS-CBN BECOMES THE 1ST BROADCAST COMPANY TO IMPLEMENT THE CPIRP PRICING MODEL IN PH!

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Multimedia company ABS-CBN Corp. has rolled out a new pricing model for advertisers in an effort to make the media buying process more precise.

ABS-CBN chairman Eugenio Lopez III said the network is using the cost per individual rating point (CPIRP) pricing model, making it the first TV broadcaster in the country to explore such a pricing model.

Tuesday, April 14, 2015

COLGATE-PALMOLIVE RETURNS TO GMA 7!

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GMA and Colgate-Palmolive are back together.

Commercials for Colgate and Palmolive quietly resurfaced on the Kapuso network last Sunday, April 5. This marked the first time since 2010 that the consumer products giant made its presence felt on the Kapuso side.

It can be recalled that Colgate and Palmolive products first aired on GMA after some disagreements with long-time partner ABS-CBN regarding ad rates. A few months later, however, CP’s products moved back to ABS-CBN after sales of their products declined during the company’s stint with GMA.

ABS-CBN PUSHING ADVERTISING COST PER TO PROGRAM RATINGS!

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ABS-CBN chairman Eugenio Lopez III made a push for a new system of buying advertising spots in the country, at the Media Specialists Association of the Philippines (MSAP) Media Congress on Monday.

Lopez says the "Cost Per Individual Rating Point" (CPIRP) should be adopted in the Philippines, catching up with other countries like the United States.

Under CPIRP, advertisers would buy spots from TV programs based on the actual viewership or rating of the show.

Tuesday, March 31, 2015

EXCLUSIVE: ABS-CBN'S TV & STUDIO PROFITS UP BY 39% TO P2.98 BILLION!

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Contrary to universal belief, ABS-CBN's Studio and TV, (which excludes sky cable, ABS-CBNmobile, etc.) remains to be the money making segment of the ABS-CBN Group. The Broadcast group netted P2.98 billion in 2014, up by 39% year-on-year. Its other business segment which covers Sky Cable and other new businesses like ABS-CBNmobile netted a loss of P946 million, pullling down the combined net income of ABS-CBN to only Php2.03 billion in 2014.

GMA NETWORK DECLARES CASH DIVIDEND BIGGER THAN LAST YEARS' EARNINGS!

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GMA Network Inc.’s board of directors yesterday approved the release of cash dividends totalling P1.215 billion at P0.25 per share.

In a statement, GMA said the cash dividends are payable on May 19, 2015 to shareholders on record as of April 24, 2015.  

The P1.215 billion dividends represent a payout ratio of 120 percent in relation to the company’s 2014 net income. Since its initial public offering in 2007, GMA has returned a total of P15.456 billion to its shareholders.

Monday, March 30, 2015

GMA NETWORK'S 2014 NET INCOME ONLY HALF OF ABS-CBN'S!

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MANILA – GMA Network Inc. reported a 40 percent drop in its 2014 net income due to the absence of election-related advertisements.

In a disclosure to the stock exchange, the listed firm said its net income declined to P1.01 billion in 2014 from the P1.67 billion in 2013.

Gross revenues were down 7.8 percent to P11.94 billion in 2014 from P12.95 billion the previous year.

Friday, March 20, 2015

WILLIE SIGNS BLOCKTIME AGREEMENT WITH GMA NETWORK!

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TV host Willie Revillame has already signed an airtime agreement with GMA Network today for his variety show on GMA7. News reports earlier indicated Revillame agreeing to buy airtime on GMA 7 for his entertainment show. The buzz cited the program will be aired in May this year and will occupy the 3:30 to 5:00 PM time slot every Sunday. It appears that the original plan to go against ASAP was put into shelf citing Willie's treasured friendship with Star Magic's head. 

However, unlike his deal with TV5, Revillame will receive no help from GMA in producing the show. The TV host alone will spend to produce the show and will also be paying Php 2 million to GMA for leasing its airtime every week. But of course, as with any blocktimer, Revillame will earn most of the airtime revenues and product placements for himself. GMA will still be monitoring the content, as they wish to avoid the fate of TV5 and ABS-CBN for receiving legal complaints from Willie's inappropriate TV hosting.

EXCLUDING ELECTION RELATED ITEMS, ABS-CBN REPORTS 42% JUMP IN PROFIT!

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MANILA - Multimedia conglomerate ABS-CBN Corp. posted a net income of P2.030 billion in 2014, meeting its profit guidance of P2 billion.

ABS-CBN Corp. chief financial officer Aldrin Cerrado said last year's net income was slightly higher than 2013's P2.028 billion.

"We're happy to announce that we hit our profit guidance of P2 billion in terms of net income," Cerrado said at the ABS-CBN investors' briefing on Thursday.

Comparing last year's net income to 2013 without revenues from election-related advertising, the Lopez-led firm saw profit growth of 42 percent to P2.030 billion from P1.4 billion.

Excluding election-related spending, revenues went up 4.6 percent in 2014.

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