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nufnang

nuffnang

Sunday, February 9, 2014

STARTALK VS BUZZ NG BAYAN, WHO HAS THE UPPER HAND?

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The battle for dominance between Entertainment shows is just heating up as two of the industry's longest running talk shows now face each other every Sunday afternoon! GMA's Startalk, last January 26, 2014, has moved from Saturday to Sunday afternoon to challenge rival Talk show from the Kapamilya network.

The move from GMA saw little success as the first battle results were entirely against Startalk. Buzz ng Bayan crushed Startalk in Mega Manila and the National Urban last January 26, with Vhong's first interview posting a record breaking rating!

Friday, February 7, 2014

IS THE LEGAL WIFE REALLY NOT ATTRACTING ENOUGH ADVERTISERS?

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ABS-CBN's newest primetime program, The Legal Wife, featuring the return of Kapamilya Primetime royalty, Ms. Angel Locsin, has sparked Buzz on social media as it was pitted with two of GMA's newest primetime offerings.

The Kapamilya series has earned remarkable attention from TV viewers as it bested rival programs, Carmela and Rhodora X in all survey areas both in Nielsen and Kantar Media Research. It was consistently a top trending topic on Twitter and one of the most shared and discussed subject on facebook. 

NIELSEN: TV5 OVERTAKES GMA-7 IN NUTAM DURING COVERAGE OF PBA SEMIFINALS!

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TV5 has finally made a dent on the ratings battle thanks to the PBA Semifinals coverage! Data from Neilsen Media Research indicate last January 31, 2014 TV5 outran GMA-7 in the National Ratings with 15% more viewers at the peak of the game between San Mig Super Coffee and Ginebra San Miguel. At this point TV5 became the No.2 most watch channel in the Philippines next to ABS-CBN, while GMA-7 dropped to No.3. 

Thursday, February 6, 2014

NEILSEN AND KANTAR, ARE THEY REALLY DIFFERENT?

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It has been the norm to believe that data released by AGB Nielsen always favor GMA7 while data from Kantar Media favor ABS-CBN, but is this really the case?

Looking closely at the numbers reveal that the two Ratings provider have little difference! Here's why:

Wednesday, February 5, 2014

THE BIGGEST LOSER DRAWS POOR ATTENTION FROM TV VIEWERS!

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The premiere of the second season of The Biggest Loser Pinoy edition draws mediocre attention from TV viewers as it fails to outrun rival Celebrity Bluff even in Kantar's National Ratings! However, on its regular airtime it was able to score good numbers as it wins over rival program from GMA-7.

But considering that Kantar's data oftentimes favor Kapamilya Programs (with integration of Rural Ratings, known bailiwick of ABS-CBN), The Biggest Loser's mediocre ratings suggest its reception among Urban viewers  is relatively poor. Advertisers are more concerned on Urban ratings as these reflect their target audiences.

AQUINO AND ABUNDA TONIGHT DARES TO CHALLENGE TRADITIONAL PRIMETIME!

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The King and Queen of Talk tandem is back on national primetime television.

On the Twitter page of Kris Aquino's morning talk show, KrisTVofficial reveals new show with Boy Abunda called Aquino & Abunda Tonight. The new show of the Talk Royalties will premiere on February 10, 2014 on ABS-CBN.

HONESTO SOARS TO 35% MARK IN THE NATIONAL RATINGS!

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ABS-CBN's formidable primetime line-up is getting stronger than ever with TV Ratings of some of programs soaring to as much as 35.1% according to Kantar Media. Leading the pack is the child-friendly themed drama, Honesto. 


According to data from Kantar Media last January 31 (Thursday ), the timely drama series that shares the value of honesty and kindness scored almost 20 percentage points higher than its rival program in GMA “Adarna” which only got 15.2%.

Tuesday, February 4, 2014

ABS-CBN TO REFINANCE LOAN WORTH P1.65B!

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MANILA – ABS-CBN Corp will refinance an outstanding loan owed to Security Bank.

In a disclosure to the Philippine Stock Exchange, the Lopez-led broadcast firm said its board approved the refinancing of its outstanding obligations under a P1.65 billion loan with Security Bank Corp through a four-year term to be arranged by SB Capital Investment Corp.

Rolando P. Valdueza, ABS-CBN chief financial officer, said the company will use internally generated cash for its loan refinancing.

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