GMA7'S AD REVENUES DROPED IN Q3 IN SPITE OF SURGE IN NUTAM RATINGS!

In a disclosure to the Philippine Stocks Exchange GMA Network reported lower quarter to quarter advertising revenues from P3.14 billion in Q2 to P3.08 billion in Q3. The drop translates to a 2% decrease in ad revenues for channel 7 in spite of the surge in NUTAM ratings due to Eat Bulaga's ALDUB Phenomena. 

 

 

GMA's channel 7 snatched back the lead in NUTAM last September 2015, with an average audience share of 37.4%, 2.5 points higher than ABS-CBN's 34.9% share. Bulk of this ratings boost is credited from Eat Bulaga's phenomenal numbers with its ALDUB love team. The drop in channel 7's ad revenues was mainly due to the losing performances of its weekday primetime line up, which are consistently defeated by counterparts in  PrimetimeBida.

 

Eat Bulaga, through TAPE Inc, pays a fixed fee to GMA Network for buying its airtime. Thus any windfall from Eat Bulaga's commercial airtime has no direct effect on GMA's topline. 

GMA Network is already working on maximizing advertising revenues by launching new primetime programs in 2016. The broadcasting firm's primetime line-up in 2016 include the revival of Encantadia, and primetime series featuring GMA's bigget stars: Aden Richards, Marian Rivera and Dingdong Dantes.

With Political Ads already coming in, the continued popularity of ALDUB and the almost exclusive return of Colgate-Palmolive advertisements, GMA Network is far from reaching its maximum income potential. 

TVNETWORKWAR ORGINAL

ABS-CBN NOW NO.1 IN METRO MANILA!

ABS-CBN is now the most watched local channel in Metro Manila according to Kantar Media. In a disclosure to the Philippine Stocks Exchange, ABS-CBN reported a total day household rating of 13.7% in NCR, higher than GMA7's 13.5% rating for the July to September 2015 period. 

THE VOICE KIDS 2 HELPS MMK & RATED K DEFEAT RIVALS IN MEGA MANILA!

ABS-CBN seems to be able to get the most of The Voice Kids' popularity by placing it before the airtimes of MMK and Rated K! For two weeks now, MMK and Rated K were able to beat their tough rivals Magpakailanman and Kapuso Mo Jessica Sojo in Mega Manila.

MMK was able to beat Magpakailanman the second time this month with a 25% rating in Mega Manila as compared with the latter's 23.9%. Rated K was also able to outperform Kapuso Mo Jessica Sojo for the second time with a 21.9% vs 21.4% of KMJS. Previously both shows struggle to keep pace with the Kapuso rivals, rarely even reaching the 20% mark. But since the Voice Kids debut, the two shows ratings jumped significantly overtaking rivals in the viewer rich Mega Manila.

PANGAKO SA 'YO SLAUGHTERS RIVALS IN ALL SURVEY AREAS!

ABS-CBN's remake of Pangako Sa ‘Yo emerged as the most watched program nationwide and in Mega Manila last Monday, May 25. 

Kathryn Bernardo and Daniel Padilla topbill the new Kapamilya primetime series directed by Rory Quintos, Dado Lumibao and Olivia M. Lamasan. 

WOWOWIN'S DEBUT A HUGE SUCCESS IN MEGA MANILA!

Willie Revillame's grand television comeback reshaped the afternoon landscape as it breaks records according to AGB Nielsen's Mega Manila survey. The no-commercial break 1-hour WOWOWIN premiere raked 22.1% beating ABS-CBN's She's Dating the Gangster which only managed a 11.7%  in Mega Manila. The numbers Wowowin garnered is enough to outdo any other primetime show on either ABS-CBN or GMA 7. The success of WOWOWIN, however, has  little effect on GMA's ad revenue as all product placements and commercial airtime from WOWOWIN will all go to Willie being a blocktimer. This is much the same as Eat Bulaga where GMA's only consolation is the payment for buying their airtime. Of course, indirectly, the huge audience Willie was able to muster from WOWOWIN  is more than enough to help GMA's in-house produced programs to perform better in the numbers game.

TO CONCEAL DISAPPOINTING INCOME RESULTS, GMA7 HYPES TALKS WITH RSA!

MANILA - GMA Network Inc on Monday confirmed talks for a possible investment by San Miguel Corp (SMC), as the broadcast network reported that first-quarter profit fell on weaker revenues.

In a briefing, GMA chairman and CEO Felipe L. Gozon told reporters that he is in talks with SMC president Ramon S. Ang for the sale of a "substantial" stake in the broadcast company. 

PINOY BIGGEST LOSER REMAINS A DRAG ON ABS-CBN'S LATE PRIMETIME BLOCK!

11 February 2014 Comparative Total Philippines (Urban+ Rural) 

Ratings Data: ABS-CBN vs. GMA7 and TV5   

Source: Kantar Media / TNS

Umagang Kay Ganda (4.1%) vs. Unang Hirit (3.5%)

Kris Tv (5.9%) vs. Doraemon (5.8%) / Pokemon (7.0%)

Ultraman Mebius (5.7%) vs. Detective Conan (7.0%)

Kuroko’s Basketball (5.7%) vs. Inuyasha (6.9%)

Naruto Shippuuden (6.2%) vs. Flame of Recca (6.7%) / Dragon Ball Z Kai (6.4%)

STARTALK VS BUZZ NG BAYAN, WHO HAS THE UPPER HAND?

The battle for dominance between Entertainment shows is just heating up as two of the industry's longest running talk shows now face each other every Sunday afternoon! GMA's Startalk, last January 26, 2014, has moved from Saturday to Sunday afternoon to challenge rival Talk show from the Kapamilya network.

The move from GMA saw little success as the first battle results were entirely against Startalk. Buzz ng Bayan crushed Startalk in Mega Manila and the National Urban last January 26, with Vhong's first interview posting a record breaking rating!

IS THE LEGAL WIFE REALLY NOT ATTRACTING ENOUGH ADVERTISERS?

ABS-CBN's newest primetime program, The Legal Wife, featuring the return of Kapamilya Primetime royalty, Ms. Angel Locsin, has sparked Buzz on social media as it was pitted with two of GMA's newest primetime offerings.

The Kapamilya series has earned remarkable attention from TV viewers as it bested rival programs, Carmela and Rhodora X in all survey areas both in Nielsen and Kantar Media Research. It was consistently a top trending topic on Twitter and one of the most shared and discussed subject on facebook. 

NIELSEN: TV5 OVERTAKES GMA-7 IN NUTAM DURING COVERAGE OF PBA SEMIFINALS!

TV5 has finally made a dent on the ratings battle thanks to the PBA Semifinals coverage! Data from Neilsen Media Research indicate last January 31, 2014 TV5 outran GMA-7 in the National Ratings with 15% more viewers at the peak of the game between San Mig Super Coffee and Ginebra San Miguel. At this point TV5 became the No.2 most watch channel in the Philippines next to ABS-CBN, while GMA-7 dropped to No.3. 

NEILSEN AND KANTAR, ARE THEY REALLY DIFFERENT?

It has been the norm to believe that data released by AGB Nielsen always favor GMA7 while data from Kantar Media favor ABS-CBN, but is this really the case?

Looking closely at the numbers reveal that the two Ratings provider have little difference! Here's why:

THE BIGGEST LOSER DRAWS POOR ATTENTION FROM TV VIEWERS!

The premiere of the second season of The Biggest Loser Pinoy edition draws mediocre attention from TV viewers as it fails to outrun rival Celebrity Bluff even in Kantar's National Ratings! However, on its regular airtime it was able to score good numbers as it wins over rival program from GMA-7.

But considering that Kantar's data oftentimes favor Kapamilya Programs (with integration of Rural Ratings, known bailiwick of ABS-CBN), The Biggest Loser's mediocre ratings suggest its reception among Urban viewers  is relatively poor. Advertisers are more concerned on Urban ratings as these reflect their target audiences.

HONESTO SOARS TO 35% MARK IN THE NATIONAL RATINGS!

ABS-CBN's formidable primetime line-up is getting stronger than ever with TV Ratings of some of programs soaring to as much as 35.1% according to Kantar Media. Leading the pack is the child-friendly themed drama, Honesto. 

According to data from Kantar Media last January 31 (Thursday ), the timely drama series that shares the value of honesty and kindness scored almost 20 percentage points higher than its rival program in GMA “Adarna” which only got 15.2%.

THE LEGAL WIFE WINS OVER CARMELA AND RODORA X IN MEGA MANILA AND NATIONAL RATINGS!

On Monday night, January 27, two new teleseryes made their debut on the primetime block of rival TV stations. 

Although they are not on the same timeslot, a lot of viewers are looking forward to these shows since they mark the return of Angel Locsin and Marian Rivera in the drama genre. 

MEGA MANILA RATINGS. Based on ratings data recorded in Mega Manila by AGB Nielsen, Carmela registered 18.1 percent, which is lower compared to Got To Believe, its counterpart on ABS-CBN. The Daniel Padilla-Kathryn Bernardo teleserye maintained its stronghold in the primetime block with its 28 percent rating. 

ABS-CBN PULLS AWAY RATINGS LEAD IN NOVEMBER!

More Filipino households across urban and rural homes nationwide tuned in to the top-caliber programs produced by ABS-CBN Corporation this November, scoring an average audience share of 44%, or 11 points ahead of GMA’s audience share of 33%, based on recent data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

GMA'S ADARNA FAILS TO LURE VIEWERS AWAY FROM HONESTO!

Here is the comparative TV ratings data (URBAN+RURAL) for Nov. 22, 2013, according to Kantar Media Research Philippines:

November 22 - Friday

Daytime:

Umagang Kay Ganda (3.9%) vs. Unang Hirit (4.1%) 

Kris Tv (5.4%) vs. Dragon Ball (6.5%) / Pokemon (7.4%) 

PRIMETIME BIDA REGISTERS TWICE THE AUDIENCE OF RIVALS FROM GMA7!

Here are the comparative Household Ratings of ABS-CBN, TV5, and GMA-7 programs from October 24 to 28, 2013 based on the overnight ratings of Kantar Media/TNS among Total Philippines (Urban & Rural) households:


24 October 2013 (Thursday)

Morning:

Kape't Pandasal (ABS-CBN) 0.6%; TNT Tapatan Ni Tunying Replay (ABS-CBN) 0.9%; Born To Be Wild Replay (GMA-7) 1.5%

   

AGB AND KANTAR DECLARES ABS-CBN AS THE OFFICIAL NO.1 TV NETWORK!

Latest data from AGB Nielsen and Kantar Research solidifies ABS-CBN's position as the No.1 TV network in the Philippines. AGB's Urban National Ratings show, in October, ABS-CBN garnering a 2-percentage point lead against GMA Network among urban Areas in the entire Philippines. While Kantar's more widely encompassing survey indicate ABS-CBN extending a lead of 12 percentage points against GMA7 for the month of October among Urban and Rural Households.   TV5 remains far third managing a third of the audience share earned by ABS-CBN in NUTAM. 

KAPAMILYA GOLD EXTENDS LEAD OVER RIVALS FROM GMA NETWORK!

KANTAR NATIONAL HOUSEHOLD RATINGS

24 October 2013 (Thursday) 

Morning:

Kape't Pandasal (ABS-CBN) 0.6%; TNT Tapatan Ni Tunying Replay (ABS-CBN) 0.9%; Born To Be Wild Replay (GMA-7) 1.5%

Umagang Kay Ganda (ABS-CBN) 4.2%; Unang Hirit (GMA-7) 4.1%  

Kris TV (ABS-CBN) 4.9%; Dragon Ball (GMA-7) 6.6%; Mojacko! (GMA-7) 7.6%  

NEW GMA PRIME TIME SHOWS SCORES LACKLUSTER RATINGS IN MEGA MANILA!

Here are the Top 10 daytime and primetime programs from October 14 to 15, 2013 among Mega Manila households (Household Ratings):