ABS-CBN's formidable primetime line-up is getting stronger than ever with TV Ratings of some of programs soaring to as much as 35.1% according to Kantar Media. Leading the pack is the child-friendly themed drama, Honesto.
According to data from Kantar Media last January 31 (Thursday ), the timely drama series that shares the value of honesty and kindness scored almost 20 percentage points higher than its rival program in GMA “Adarna” which only got 15.2%.
Advertisers also seem to favor the Kapamilya Program as total ad minutes of Honesto outpaces rival Adarna despite the latter imposing cheaper average ad rate. The return of GMA-7's fantasy based drama, which has propelled its accession in the ratings game a decade ago, has proved ineffective to the current generation.
More changes in the landscape of primetime battle is about to take place in the coming months as new shows will its debut in March. Will ABS-CBN be able to keep its dominance? Or will Carmela and Rhodora X alter the odds in favor of the Kapuso NetworK?
TV NETWORK WAR ORIGINAL
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