ABS-CBN'S PRIME TIME REVENUES GREW 9%!

ABS-CBN continues to enjoy healthy financial performance this year amidst woes of its low numbers in the daytime race. In an interview at ANC, Rolando P. Valdueza claimed a climb in its prime time airtime revenues by as much as 9% as against recurring revenues posted year ago. He explained that despite a significant drop in its daytime revenues its Prime time revenues offset the decrease placing the company in good fate. 

Air time minutes sold in prime time already make up 70% of the total airtime revenues, up from previous years' when Prime time used to capture 60% of the total sales. This accordingly was caused by the decrease in its noontime income and increase in the evening ad loadings that further increased the share of the prime time block in the revenue pie. 

ABS-CBN also claimed National Leaderhip based on Kantar Media’s report with ABS-CBN’s national audience share for April reaching 36% vs GMA’s 34%. ABS-CBN also continues to beat all networks on prime time with an audience share of 43 percent in April, or a 13 point lead over GMA Network’s 30%

ABS-CBN secured nine out of the ten most watched programs for April, excluding the Holy Week when advertisers discount the holidays in doing their media plan and local networks don’t do regular programming

Kantar Media’s current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

The consolidated net income of ABS-CBN Corporation, the country’s largest multimedia conglomerate, jumped by P1.5 billion or 87% to P3.2 billion in 2010, a record-breaking performance for the Kapamilya network. ABS-CBN delivered consolidated revenues of P32.2 billion from advertising and consumer sales, posting an increase of P7.3 billion or 30% year-on-year.