It has been the norm to believe that data released by AGB Nielsen always favor GMA7 while data from Kantar Media favor ABS-CBN, but is this really the case?
Looking closely at the numbers reveal that the two Ratings provider have little difference! Here's why:
ABS-CBN, citing data from Kantar, claim that they lead the ratings game in Balance Luzon (outside Mega Manila), Visayas and Mindanao, and collectively leads in the National Ratings. But the firm never mention in any of their disclosure that they lead in Mega Manila.
The case is also the same with GMA-7's press releases citing data from Nielsen. GMA-7 oftentimes tout their lead in Mega Manila and Urban Luzon (Mega Manila + Balance Luzon), but they never said they led in the National Ratings.
Hence, the case is clear. Both surveys by Nielsen and Kantar do not contradict each other, but rather confirm each others survey results. Both ratings release agree on the following:
ABS-CBN is No.1 in the following survey areas:
- Balance Luzon (areas in Luzon outside Mega Manila)
- Visayas
- Mindanao
While GMA-7 is leading on the following:
- Mega Manila
When collectively combining ratings from the above survey areas one can see that ABS-CBN leads in the Overall National Ratings because of its huge lead in Visayas and Mindanao, while GMA-7 leads in Urban Luzon mainly because the weight of Mega Manila in Urban Luzon is very significant. Both Nielsen and Kantar data agree on these.
The reason why Nielsen and Kantar survey results appear to be different is because of what we call SELECTIVE REPORTING. ABS-CBN and GMA-7 only report ratings where they are leading. ABS-CBN citing Kantar's data only display ratings result outside Mega Manila where they are leading, while GMA-7 only emphasize Nielsen Ratings on Mega Manila because that is where they are No.1.
To sum it up, even GMA-7 concedes the fact that on the National scale ABS-CBN is No.1, may it be on Nielsen or Kantar's survey. The only instance GMA-7 become No.1 in the National TV Ratings was sometime 2012 when Eat Bulaga was soaring high in the ratings and ABs-CBN's noontime was struggling. But it was quickly recovered by ABS-CBN when Its Showtime slowly climbed its way up in the ratings game.
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5 comments:
ang GMEwww ang claim na claim na no.1 sila nationwide lagi nila yan sinasabe sa mga plug in nila..ang ABS wala silang piapkita sa mgaplug in nila na silay no.1 nationwide...tanging sa internet lang namin nalalaman na tyunay tlga silang nanguguna sa nationwide survey ng kantar! ang bulok na GMEww ang assuming!
ang visayas at mindanao ay mga DIVISORS lng kaya abs ang nangunguna sa nutam pero kung kwekwentahin mu talga ang bilng ng viewrs sa bUOng Pilipinas ay lalabas na mas maRAMI prin ang nanonood sa GMA kaysa sa abs; 79 percencent kc ng mga bilng tao na may TV ay nsa LUZON at di sa visayas at mindanao at mas lalo pa ngayon na lugmok ang visayas kaya mas kaunti na ngayon ang mga viewrs sa vis at mindanao
Kung 79% ng mga nanonood ng tv eh sa Luzon napapabilang at nakatutok kuno sa GMA 7 at 21% lang pinaghahatian ng vis-min eh bakit matapos kwentahin ng AGB ang NUTAM ratings nila eh nangunguna ang ABS?? paki explain
Ang KANTAR ay CREDIBLE with MANY SUBSCRIBERS: ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Habang ang AGB na TAMPERED at MARAMING ANOMALYA eh GME lang ang TANGING SUBSCRIBER! bwahaha
Ang ABS-CBN na KANTAR Subscriber eh nagrereflect ang KITA sa lakas ng RATINGS. Habang ang GME na AGB subscriber eh kahit gaano pa kataas ang ratings sa AGB pero NGANGA sa KITA. So ngayon, mas PINANINIWALAAN ng ADVERTISERS ang KANTAR kesa sa AGBGME tandem bwahahahaha!
I trust agb nielsen than kantar media,
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