ABS-CBN's claim as the no.1 Broadcasting firm seemed to appeal more to advertisers as against rival claim by GMA Network! According to Kantar Media, ABS-CBN got 42.69% of the P264 billion in advertising revenues on Television while GMA-7 earned 30.44% of the total advertising revenues last year. TV-5 got only 7.84% of the revenues.
This translates to P112.70 billion advertising revenues for ABS-CBN, P80.36 billion for GMA-7 and P20.70 billion for TV-5. However, actual revenues may be much lower for all three TV Giants as package discounts can range from 20% to as much as 50%. "It's a matter of cost because the 2 TV networks sold about the same number of advertising spots", according to Kantar Media general manager Gabriel Buluran.
It is worth to note that despite the trivial difference in total ad minutes for the top 2 TV Networks, ABS-CBN still managed to out sell GMA7 by about P32.34 billion in ad revenues. One factor to consider might be ABS-CBN's cable channels which also earn ad revenues from product placements. However, the rate cards for cable channels are normally below 10% of the rate cards of the top 2 free-to-air channels. This suggest that ABS-CBN's rate card is at most 40% more expensive than GMA's published rate card.
ABS-CBN claims ratings leadership nationwide citing data from Kantar Media, while GMA-7 claims leadership in Urban Luzon citing data from AGB Neilsen.
In total, at least P340 billion was spent on advertising on 2013, according to the monitoring of Kantar Media released on Thursday, February 20.
This is equivalent to nearly 19 million ad placements on TV, radio, and print media.
Kantar Media's monitoring did not include digital advertising.
TV has always been the biggest winner in traditional media advertising. In 2013, the industry earned . The amounts are based on rate cards.
Radio earned P62 billion while print media got P12 billion.
Kantar Media is a television audience measurement provider. It released its report Advertising Expenditure Report 2013, which excludes online sites.
Kantar said TV remains the most dominant media: 92% of urban households have at least 1 television while 70% of rural households have at least 1 television.
TV is followed by radio: 83% of urban households have radios; 69% of rural households have radios.
Print media lags behind: 50% said they read newspapers but only 15% said they read yesterday's newspaper.
Unilever Philippines Inc was the top advertiser in 2013, spending P48 billion. It was followed by Procter and Gamble Philippines, which spent P33 billion.
Colgate-Palmolive Philippines Inc and Nestle Philippines Inc spent P16 billion and P14 billion, respectively.
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42 comments:
Uunahan ko na ang mga Kapuso....
Asset = Liabilities + Owners' Equity.
For capital expenditures, ang ABS ay nangutang, leaving the risk to the creditors. Sa GMA ay nag issue ng stocks, leaving the risk to the stockholders. Sa utang merong tinatawag na leverage na pabor sa company at stockholders. Sa pag reissue ng additional shares, ginigisa sa sariling mantika ang mga stockholders, ito ang nangyayari sa GMA. Sa dalawang istasyon na ito, sa ABS natin makikita na may capital expenditures o investment na wala sa GMA.
Although mas malaki ang gross sales ng ABS, pagdating sa net income ay halos pantay sila. Malaki kasi ang TF sa ABS compare sa GMA. Ito ay makikita sa istado ng mga talents, mas mayaman ang mga kapamilya stars kesa sa mga Kapuso stars, mas yumaman si Gozon kesa kay Lopez, tinitipid kasi ni Gozon ang TF para sa kanya.
kantar pala eh. bat nangungutang pa rin king malaki kita? kc napupunta sa pambayad utang....
Ang Kantar na ito ang pinaniniwalaan ng mga 1advertisers dahil 9 out of 10 na endorsers from showbiz ay galing sa ABS.
Ang pangungutang ng ABS ay parehas ng pag-issue ng additional shares ng GMA.
Sa ngayon ay hindi kailangang ng GMA ang mangutang o mag-issue ng karagdagang shares dahil wala naman silang balak for improvements, pinauubaya na lang nila sa kung sino man ang makabili ng istasyong ito.
Pooling of talents ng GMA at ABC para labanan ang ABS kaya gustong bilhin ni Pangi ang GMA.
Ano na kaya ang masasabi nun nag comment last time sa isang article dito.
According to that person, wala daw tiwala ang advertisers sa ABS-CBN.
Ano ka ngayon???haha
There are plenty of ways to finance company's expansion program. BANK LOAN, BOND ISSUANCE or Equity Financing most commonly known as STOCK ISSUANCE.
The company without leverage most likely will take STOCK ISSUANCE. They are the star-ups or newly formed companies. Not only that is is cheaper because you don't have to pay for it but no interest payment also.
If you are an investor let's say GMA or ABS - of course you like your company to expand without diluting your ownership in the company.
If you own let's say 5% and the company chooses to issue bonds or bank loans then your ownership remains the same while your company secured money from the capital market for expansion.
But if you own 5% sand your company decided to issue additional shares of stocks then your ownership will shirk depending on how big the additional shares issued. Your company expanded but your ownership SHRANK.
There are plenty of ways to finance company's expansion program. BANK LOAN, BOND ISSUANCE or Equity Financing most commonly known as STOCK ISSUANCE.
The company without leverage most likely will take STOCK ISSUANCE. They are the star-ups or newly formed companies. Not only that is is cheaper because you don't have to pay for it but no interest payment also.
If you are an investor let's say GMA or ABS - of course you like your company to expand without diluting your ownership in the company.
If you own let's say 5% and the company chooses to issue bonds or bank loans then your ownership remains the same while your company secured money from the capital market for expansion.
But if you own 5% sand your company decided to issue additional shares of stocks then your ownership will shirk depending on how big the additional shares issued. Your company expanded but your ownership SHRANK.
basta kantar papaburan lagi ang chaka 2;ano pa ang iexpect mu sa Sinungaling na kantUr.Kaya nga Iisa lang abs na subcriber nila na tv network ala tiwala ng karamihan sa mga tv networks n other companies
Ang Agb MAs marami subcibers kaya mas kapapnipniwala ang agb
ang daming nalalaman ng nasa taas..nag dudunung dunungan kapos utak naman! ayan na nga naka explain na sa article bibirado ka pa..wla naman sense..utak kabubuhan lang! basura! sunugin ka sa basement ng GMEwww
Isang tanong lang ang kelangan sagutin para ma-settle ang issue kung anong network ba ang mas pinagkakatiwalaan ng mga advertisers.
We can answer this question without making reference to the results provided by either AGB or Kantar.
All we have to do is to count, as simple as that.
Question: Whose talents do advertisers prefer to represent/endorse their product or service?
Just be true to your selves and be courageous enough to accept the reality.
And don't be fooled by the press and praise releases made by people who are smart enough to lure you into confusion.
maganda yan paki explain ng nasa taas..peo di yan maiintindihan ng mga bobong kapuso...eninglish mo pa lalo di na nila naintindihan..saksakan sila ng kabobohan kasi!
abs pa rin.....gma panic mode na...
pag-iisa lng ang subcriber mu e ibig sabihin lang na dimasyado credible;is tht difcult to understand ineng?
Agb mas maraming tv networks na nakasubscribe sa kanila whreas yung kantar e abs lng ang lone tv network nilang subcriber bhahahwhahahha
Mga kupal kagong lahat..haha..yayaman ba kau jan?.. buussseeetttt
hindi yan totoo... charot kapupu
Kung ang paniwala mo ay nagiisang subscriber ang ABS CBN at nangangahulugan na hindi masyadong credible ang Kantar at ang AGB ay maraming subscribers then GO.
Paki kwento at report na lang sa mga advertisers ang pinaniniwalaan mong ito baka sakaling pakinggan ka at bigyan ng projects ang mga Kapuso stars, sa ngayon kasi 9 sa 10ng endorsers na taga showbiz ay galing sa ABS CBN...
GO NA, NOW NA...
how will u explain the non-inclusion of lopez in top 40 richest men in RP? dpat reflective sa income ni lopez ang nakuhang income ng network nya nung 2013 ? lol
sa taas ko simple lang ang sagot..kahit mataas ang yun gross income ng ABS dahil malaki din ang mga gastusan nila kung kaya ang profit ay di sobrang laki...Ang isa sa mga expenses ay yang mga talent fee ng mga stars..mas mahala ang pasahod sa ABS samantalang sa GMEwww mura..kaya todo lagari ang mga artista nila peo till now pulubi parin..karamihan sa mga kita binubulsa ni Gozon kaya xa ay BABOY na! ayaw gumasto ng bulok kaya pucho pucho din ang shows! GETs mo! TANGA!
Oo nga sa sobrang paniwala ng gma na credible ang agb eh produce sila ng produce ng movie thinking na since number one sila sa agb eh papatok movie nila kasi nga naman sikat na artista combined with production ng number 1 network. Eh amo ngayon nangyari? Sunod sinod sunod sunod na flop movie!!! Akala ko ba sabi ng ang number 1 ang gma at supersikat artista nila???
AnonymousFebruary 26, 2014 at 7:23 PM
how will u explain the non-inclusion of lopez in top 40 richest men in RP? dpat reflective sa income ni lopez ang nakuhang income ng network nya nung 2013 ? lol
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ABS CBN is not solely owned by Lopez. Part of the income goes to TF kaya mayayaman ang mga talents ng ABS CBN na kabaliktaran sa GMA na tinitipid ng GMA management kaya sila Gozon lang ang yumaman...
less talent fee kc yung mga starlet ng 2---; samantala mas mataas ang talent fee ng mga kapuso stars kc nga world class sila --at ung iba jan uto uto sa panoonood ng mobie ng star cinema--na as of now e nganga sa US.Hollywood screening
mas gusto pang panoorin ang pangkantong movie kaysa sa world class na movie ng GMA films at ang tawag don ay===yon na alam muna
kumusta ang "Basement", kelan ipapalabas sa holliwood?
world class pala ang mga talents ng GMA ha...
Kaya pala sa SAS, kelangan pang may name tag, para lang makilala kung sino sila...
Ganun pala ang world class noh...
Pag mga artista ng ABS-CBN, hindi na kelangan ng name tag...
isang tingin pa lang, kilala na sila...
Kahit sa tv, poster, magazines, billboards, at kahit yun boses lang nila ang marinig, kilala na sila...
Dun sa FANTARD ng GMA (oo, ikaw), try mo gamitin ang utak mo kahit minsan lang.
Anong taon pa yang movie na pinagyayabang mo...
May follow-up ba?
Baka naman hanggang sa mga apo-ng-apo-ng-apo-ng-apo-ng-apo mo, yang movie pa rin na yan ang ipagyayabang nila...
Tsamba lang kung maituturing yan success na yan, if you can call that success...
BTW, yun Jonalyn Viray nyo, 10 yrs na yata sa industry, sa Music Museum lang ang anniv. concert.
Wow ha, world class talent...
hindi man lang kaya sa Araneta o sa MOA Arena...
Kung pang world class ang mga taga GMA, diba dapat may concert sila sa ibang bansa...
Yang SAS, kelan mag show sa labas ng kanilang studio?
Kaya ba nila sa Dubai?
O hanggang Kamuning lang talaga sila?
Kung talagang mas malaki ang TF ng mga Kapuso, hindi ba dapat hinahabol na sila ng BIR ngayon.
Kasi, kung totoo yun, diba dapat nasa taas sila sa list ng top taxpayers ng BIR...
Eh sino ba ang mga artista na nasa list na yun?
Sana naman kung magyayabang ang mga kapuso, yun naman kapanipaniwala.
Wla manlang kayong evidence to support your claim.
puro hangin lang ang sinasabi nyo, parang yan laman ng utak nyo.
Kapuso: "blah blah blah blah blah".....
the best pa rin ang gma 7
Hindi da best ang gma no1 lang sa metro manila at sa central luzon ang abs ay da best kasi no1sa visayas calabarzon mimaropa north luzon at mindanai
Kahit gma at tv5 pa abs cbn parin kami
Abs cbn da best
Abs cbn kami dito sa cebu
Abscbn ki dito sa laguna at ang pinsan namin abs cbn rin sa davao palawan baguio
Abscbn kami sa nueva ecija
Abscbn kami kahit dj kami ng 94.3 mellow
Abscbn kami dito sa calgary canada
Abs cbn kami dito sa paranaque sa pinsan ko abscbn rin sa california vancouver new york chigago dallas singapore japan at toronto middle east soul south korea
Abscbn kami dito sa tacloban ang pinsan ko at kamag anak ko ay abscbn sa caloocan paranaque bulacan baler aurora la union baguio surigao davao zamboanga cotabato europe at ang balae ko ay abscbn sa iloilo
Abscbn kami dito sa bacolod ang pinsan ko kaibigan ko at kamag anak ay abscbn rin sa bicol palawan romblon marinduque laguna rizal ilocos north at south pangasinan baguio samar tacloban cebu negros cdo at europe italy greecespain dubai usa canada london paris africa pasayquezon city mindanao singapore korea indonesia malaysia china thailand
Abscbn kami ditosa zamboanga anak ko ay abscbn sa marikina ang balae ko ay abscbn rin sa isabela ang kaibigan ko ay abscbn rin sa bukidnon
Abscbn kami dito sa mindanao ang tita namin ay abscbn rin sa davao ang mayor namin ay abscbn ang kapit bahay namin dito sa mindanao ay abscbn
Abscbn kami dito sa san juan city ang ninong namin ay abscbn rin sa dongalo paranaque city
Abscbn kami dito sa baclaran ang kapit bahay namin abs cbn ang katrabaho ko ay abscbn sa juan de dios hospital nyong pumunta ang eat bulaga sa baclaran untilang
Ay lalong AbsCbn kami dito sa Cebu.. nilalangaw nga kapuso mall show nila dito..
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