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Friday, December 7, 2012

WILTIME BIGTIME SUFFERS DROP IN AD AIRTIME MINUTES!


According to a filing by ABC Development Corp, the operator of  TV5,  Wiltime Bigtime, its flagship program that airs during the evening primetime slot of 6 p.m. to 10:30 p.m., registered a 1-percent decline in ad airtime minutes for the first nine months of 2012, making TV5 the only station among the so-called “Big Three” to suffer a decline in this time slot during the period.


According to the documents, TV5's reported TOTAL revenues of P784.6 million during the first half of 2012. This was dwarfed by the network’s production costs for the period of P2.37 billion—already representing two-thirds of the full 2011 level—which, together with P19 million in non-operating income, resulted in a gross operating loss of P1.56 billion for the first semester.No comparative figures were available for the same period last year, but the network’s revenues for the whole of 2011 stood at P2.31 billion while production costs amounted to P3.76 billion. A broadcast industry source disclosed that TV5 has so far experienced a 53-percent increase in airtime minutes for the first nine months of 2012, but noted that the growth was not matched by a corresponding increase in revenues.“It appears like [they’ve implemented] a ‘buy one, take five free spots’ scheme,” the source said.

Wiltime Bigtime is set to move to noontime next year, as TV5 embarks on an ambitious program to challenge     
GMA-7 and ABS-CBN. 


16 comments:

Anonymous said...

naku yung kay petrang kabayo tinalo na ni mike enriques!
at yu ng rated k piNAKAIN ng ALiKAbok ng KMJS'omg!

Anonymous said...

weh! di nga?

Anonymous said...

oo nman tinalo sa imbentong AGB rating! lol. pero sa mas credible na kantar rating nationwide at hindi lang mega manila ha? Sinipa ni kabayo yung ilong ni mike enriquez pak na pak! lol

Anonymous said...

haha ano connection ng comment nyo sa blog.. pero kayo abs at gma.. tv 5 namn

Anonymous said...

sabi ni willie babaguhin daw nya diba ang evening habit ng mga tao.. which is tv patrol at abs-cbn telenovelas...

kaso lumagapak ang ratings ng willtime bigtime hahaah.....
AT PUMALO NG HUSTO ANG BE CAREFUL WITH MY HEART SA NOONTIME.. EVEN SHOWTIME....

NASA ABS-CBN 2 PA RIN ANG HULING HALAKHAK

nanalo man si willie sa kaso... sa totoong senaryo talo pa rin sya, at balik noontime.

Anonymous said...

never matatalo ni mike enriquez ang gandang gabi vice..... kaya nga halos linggo linggo na laang ang rigodon ng mga weekend programs sa syete.. obviously kasi na hindi talaga ngrerate!!!

kapuso talunan forever!!!

Anonymous said...

pangatlo nalang ang chuwtym nito.'hahaha.' pag-nasa noontime nasi willie..'

Anonymous said...

pangatlo nalang ang chuwtym nito.'hahaha.' pag-nasa noontime nasi willie..'

junjun said...

time will come babalik din yang si willie sa abs.. ang taong di marunong lumingon sa pinangalingan di makakarating sa paroroonan.. simple as that..

Anonymous said...

I love u jhong hilario.......

exkanguso said...

ang hihina ng mga analysis ninyo... magiging hati ang audience ng eat bulaga for sure... at mangunguna na ang showtime...

Anonymous said...

yung kantar sinungaling talaga imagine ang rated k 22.8,tabla sa kmjs na 22.8 din; samantala sa manila ang kmjs sa AGB ay 29 percent at yung rated k ay nasa 14 percent lng;paano sila ngtabla sa natinwide?masyadong maraming alikabok ang nakain ng rated k para pumantay sa kmjs nationwide ; tuloy iisa lang ang tv station subscriber ng kantar hanggang ngayon kasi bias.

kaya tuloy lagi nalng silang number 2, bwahaha

Anonymous said...

mag-aral ka ng stat para nalanan mo ang sagot.

Anonymous said...

susme kapusak utak ewan talaga mag-aral kayo ng commerce especially for statistic and acctng , masyado na kayong nakapagkikitang bobo. hay naku huwag niyo kaming utuhin sa kabobohan niyo. pweh

Anonymous said...

aausin ko ang pagaaral ko kng aausin m gramar mo. Kng magsugest parang super talino. Gago.. Scan ur books, so as not to scam! U scumbag.

Anonymous said...

kapag nagkataon ay magiging pangatlo na lang ang eat bulaga na nakakasawa na, hehehe

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