MANILA, Philippines - After the failed talks to seal a deal with GMA Network, the second biggest media network in the country, the group of businessman Manuel V. Pangilinan will be pouring more funds into the third biggest, TV5.
This was confirmed by Napoleon Nazareno, the president of TV5 affiliate and Pangilinan-led Philippine Long Distance Telephone Co. (PLDT), to reporters in a Makati City .
“Yes, we are increasing our investment,” Nazareno said, referring to ABC Development Corp, the operator of TV5.
Nazareno declined to reveal how much PLDT will infusing into TV5, a unit of MediaQuest Holdings, Inc, owned and controlled by the PLDT Beneficial Trust Fund.
Apart from TV5, PLDT will also be focusing on strengthening another of its media assets, leading provider of direct-to-home television services Cignal TV.
'Build strategy'
“We will focus on the build strategy rather than the purchase option. Since the purchase did not work, we will focus on the build strategy which is TV5 and Cignal,” Nazareno said.
The build option, he explained, involves installing new platforms and technology that will suit consumers’ preference.
The phone giant’s wholly-owned subsidiary, ePLDT, had announced a P6-billion investment in the form of Philippine Depositary Receipts (PDRs) in MediaQuest to sustain the growth momentum of TV5 and Cignal TV.
TV5 is expected to break even by 2014 and its market share is also set to hit 30% by 2015 from the current level of 15%.
PLDT chairman Manny V. Pangilinan earlier noted that the financial investment in media is important because this is necessary for the group’s growth and transformation.
“Many other telecommunication companies worldwide have made similar investments in media assets,” he said.
PLDT going multimedia
PLDT's move into multimedia services seeks to take advantage of its extensive and robust fixed and mobile platforms to deliver digital media content, such as photos and video through various devices including PCs, laptops, smartphones, tablets and smart TVs.
The Pangilinan group announced in October that its almost year-long negotiations for the supposed cash purchase of GMA Network, Inc. failed.
GMA chairman Felipe Gozon, for his part, said last Thursday that if ever talks will be revived, his company will not be the initiating party.
“If it will be revived, it will come from them. It will be their initiative, not ours,” he said, adding that he has been consistent in saying that major shareholders are not selling the company but is willing to sell if there is an attractive offer.
Kristn.com launch
Meanwhile, TV5 recently launched a digital lifestyle portal Kristn.com, which offers the latest trends and hottest happenings in fashion, beauty, food, travel, movies, music and events.
"We are actually a new kind of team within TV5. The network branches out to digital because we are affiliated with PLDT, Smart and Sun. The younger audience and actually a lot of people are veering away from just watching TV," Sheila Paul, TV5 vice president for new media, said, adding that the market is huge.
"It's really a huge market for us. By the end of this year, we will have 40 million Internet users. You can see a lot of people seeking to get information online, mostly under the age of 35 and from the A-B and broad C markets.” - Rappler.com
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13 comments:
buti pa ang tv 5 mag invest ng ganon yung sa scout bario na tv station ay puro utang na 15 billion pataas ng pataas kaya ala ganon
buti pa ang tv 5 mag invest ng
ganon yung sa scout bario na tv
station ay puro investment, kalwa't kanan, umabot na nga ng billion-billion at
pataas ng pataas kaya largest tv network. eh yung GMA, wala tayong nakikitang concrete investment, puro lang salita, press at praise releases, ni hindi nga makabigay ng magandang TF kaya tuloy mas mayaman pa yung mga baguhang artista ng ABS kesa sa mga matagal ng artista ng GMA...
lagi nalng talo ang betiful affair sa TOW, kawawa si bea kay marian na napakaganda; yu ng oso ni san roque sa february pa daw tatapusin kasi ;congrts sa mga casts; di nakakasawa panoorin yung iba jan nakakasawa na kasi walang maihaahin na bago kasi puro hiram ng hiram ng pera
alam nio yung magpakailanman rating noong december 8 ay naka 32percent samantala kumain ng alikabok yung mkm ni mam chora na 15 percent lang tapos sa kantar mkm ang nanalo , nakapakasinugaling talga ang kantur na yan kaya tuloy IISA lng abs na subsciber nila as of now.bias kc ang kantur di tulad ng agb na di bias.
ha ha ha relax kapuso baka atakehin ka.. .eh misnong mga kapuso na nagsasabi na mas pinapanood teleserye ng abs kesa sa gma. tama ba ako lorna t dennis trillo atbp...
sa taas ko.
wag mo naman ipamukha sa kapusong yaon na patuloy silang niloloko ng GMA. bayaan nyo na sila, hindi naman tayo nagkulang na pahahalahanin sila na linoloko lang sila...
wow congrats gma films hataw sa takilya sossy problems. pumapangalawa sya sa agimat at si enteng. at yung mga bidang babae mabigat na kalaban ni ate guy sa best actress.
baliw iyong nasa taas ko nakadrugs yata at nag dedeliryo.
tama naman na second nga, second to the last...bwahahaha...thy womb lang kaya, baka nga maungosan pa...hehehe...
bakit ba galit na galit kayo... tv lng yan.. eh ano naman sakin kung hind kayo maka abs... basta kung san kayo masaya dun kayo... wala ng pintasan... manuod nga kayo ng passion of the Christ.. "love your enemy "
Feelingero ang mga chakanguso harhar!
mga BOBOmilyucks!!!!!
go tv5!!! ako lagi nakasupport sa tv5 kc mganda ang network nila at higit sa lahat d rating ang hinahabol nila an gusto nila makatulong sa kapwa .. sana mga kapatid mas suportahan pa natin ang tv 5
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