ABS-CBN CLAIMS RATINGS LEADERSHIP IN 12 KEY URBAN AREAS!

MANILA, Philippines - Leading multimedia conglomerate ABS-CBN Corp. said it continued to dominate 12 key areas nationwide with huge TV viewing population, further expanding the company’s lead against closest rival GMA Network Inc.

Louis Benedict Bennett, head of ABS-CBN Regional Network Group, said a recent survey conducted by Kantar Media TV showed that viewers nationwide notice the good content and improved signal of the broadcasting firm.

“ABS-CBN maintained its dominance in these regions because of good content, improved signal, and local programming. Viewers appreciate our local productions which include local newscasts, morning programs, game shows, and local public service programs apart from our top-caliber TV offerings,” Bennett said.

She pointed out that ABS-CBN is building 10 new relay stations and is also enhancing TV and radio coverage of its existing regional stations.

“ABS-CBN will pioneer the building of new stations in areas such as Oriental Mindoro, Davao Oriental, Antique, and Negros Occidental. These new relay stations will also receive locally produced shows, something the rival networks don’t have,” she added.

The survey showed that ABS-CBN clearly topped all 12 key areas while GMA only managed to come in distant second in eight areas and TV5 with four areas.

Looking at the different areas nationwide, Kantar Media TV diaries data from July 29 to August 4 showed ABS-CBN registered its highest audience share of 73 percent in Legaspi with a majority of local residents tuning in to its shows and enjoyed an overwhelming 60-point lead over GMA’s 13 percent.

Similarly, ABS-CBN also obtained a 72 percent audience share in Iloilo higher than GMA’s 14 percent.

In Luzon, ABS-CBN won in the provinces of Batangas and Naga with a majority of local residents watching its programs. ABS-CBN led in Batangas with 69 percent audience share versus GMA’s 17 percent and topped all TV stations in Naga with a 69 percent audience share compared to the 13 percent of GMA.

ABS-CBN registered impressive ratings in its newest station in Palawan, earning a 67 percent compared to GMA’s 17 percent.

In Dagupan, ABS-CBN registered a hefty growth audience share to 45 percent from 31 percent in the previous month while rival GMA suffered an 11-point drop to 33 percent from 44 percent month-on-month.

Likewise in Baguio, ABS-CBN posted an eight point increase to 51 percent from 43 percent, while GMA’s audience share shrunk by six points to 21 percent from 27 percent registered in the previous month.

In the Visayas, ABS-CBN conquered Cebu with 63 percent audience share versus GMA’s 18 percent and won the hearts of Negrenses with a 62 percent audience share in Bacolod versus GMA’s 10 percent.

The same winning trend is also seen in Mindanao where ABS-CBN dominated Davao with a 68 percent audience share versus TV5’s 12 percent and GMA’s nine percent. ABS-CBN remained as the market leader in Cagayan de Oro where its audience share hit 58 percent compared to TV5’s 20 percent and GMA’s 12 percent.

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