ABS-CBN AND GMA NETWORK CLAIMS RATINGS LEADERSHIP IN JULY!

THE country’s two top television broadcast firms are both claiming ratings lead in July.

GMA Network Inc. claimed leadership in the household audience share for July, besting rivals ABS-CBN Broadcasting Corp. and TV5.

The company subscribes to the Nielsen TV Audience Measurement along with 21 other companies including TV5; Faulkner Media; CBN Asia; 15 advertising agencies and three regional clients.

GMA Network said it scored 33.3 points in total day  household audience shares in National Urban Philippines, 1.1 points higher than ABS-CBN’s 32.2 and 18.4 points higher than TV5’s 14.9.

In Urban Luzon, which comprises 77 percent of national urban television households, GMA won over ABS-CBN and TV5 in total day household audience share and across all time blocks.

As such, GMA claims it was the most watched free-to-air channel in the said area for July with 37.1 total day household audience share points versus ABS-CBN’s 27.9 and TV5’s 14.4.

The Nielsen TV Audience Measurement has a sample size of 1,190 homes in Mega Manila versus Kantar Media’s 770 homes. Nielsen also has a nationwide sample size of 2,000 homes compared with the lower sample size of 1,370 utilized by Kantar Media.

ABS-CBN Corp. said it continued to lead nationwide television ratings last month, a statement citing data from Kantar media showed. ABS-CBN is the only local major TV network subscribing to Kantar Media, formerly known as TNS.

ABS-CBN said in a statement on Thursday that it obtained an average audience share of 42 percent for “total day” against the 30-percent share of GMA Network Inc.

For the entire month of July, ABS-CBN said its average audience share reached 37 percent against GMA’s 33 percent. For so-called primetime hours, its viewership hit 49 percent against 27 percent for GMA, data in the statement showed.

Kantar’s data showed that ABS-CBN had an average Metro Manila primetime audience share of 37 percent against GMA’s 32 percent.

In total areas in Luzon outside of Mega Manila, ABS-CBN’s primetime audience share hit 51 percent versus GMA’s 27 percent.

The Lopez-led network maintained its traditionally strong ratings in the Visayas and Mindanao.

ABS-CBN hit an average primetime audience share of 58 percent in Visayas versus 23 percent for GMA. In Mindanao, ABS-CBN cornered 64 percent of the market against GMA’s 16 percent, the statement said.

Kantar Media is a television audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. Kantar Media’s audience panel covers 100 percent of the total Philippine TV viewing population, ABS-CBN said in the statement.

ABS-CBN shares declined 2.6 percent to P30.40 each on Thursday, giving it a market value of P23.3 billion.

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