However, despite this increase (in ad rates) ABS-CBN managed to post a 4 % growth in airtime revenues from P4 billion in 2011 to P4.2 billion in the first three months of 2012.The increase in rates proved to be reasonable as subscriptions from large advertisers remained strong.
ABS-CBN was also able to maintain good profit levels amidst rising costs and pressures from the early-booking-with-no-ad-rate-increase scheme of rival networks. The Lopez-led broadcasting firm posted a 1% increase in net earnings from P302 million in 2011 to P306 million in 2012 while rival GMA Network posted a 27% decrease in recurring net income to P388 million from P534. The PLDT-affiliated TV5 continue to incur net loss.
GMA's early booking scheme and cost disciplinary measures like reducing in-house produced shows and favoring cost efficient Movies, seemed to prove insufficient to counter the financial pressures poised by TV5.
Products Placements of large advertisers like Proctor and Gamble and Jolibee are already on the rise on TV5. TV5's share in the advertising market rose to 18% from 2-3%, eating up much of GMA's share while ABS-CBN's share was almost unchanged. TV5 expects to break even in 2014.
TV NETWORK WAR ORGINAL
TV NETWORK WAR ORGINAL
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10 comments:
so ano pa ba ang kahulugan ng article na yan..simple tlgang ang KANTAR Rating ang pinapaniwalaan ng mga advertisers..kasi ang AGB pinapakita din nika na NO.1 nationwide sa rating nila ang GME peo ano naniwala ba sa kanila ang mga advertisers? hahaha ang sagot indi..hahaha kawawang mga kapupu inu uto lang tlga ng network nilang manloloko!BRAVO ABS, KAPAMILYA D'BEST Tlga!
increase talaga?
1st Quarter Net Income
ABSCBN - P306M
GMA7 - P388M
bakla, nakaka-awa ang katangahan mo...sukdulan na kapapanood ng GMA hokus pokus ang ratings pero telebaba ang income lol
69% down ang kinita ng ebs sa first quarter nito compared sa first quarter nito last year..which 306 million pesos only.....oh diba...
Anonymous said...
increase talaga?
1st Quarter Net Income
ABSCBN - P306M
GMA7 - P388M
________________
ang tanga nun nag comment na yan...
e2 tingnan u mabuti
ABS net profit
2011 - 302M (w/out skycable profit)
2012 (1st quarter) - 306M
meaning with 1% profit growth
GME net profit
2011 - 534M
2012(first quarter) - 388M
meaning with 27% drop sa profit
tsaka wag kang malula sa net profit..balikan u kung ano tlga ang consolidated income ng ABS at GME at e compare u din kung gaano kalaki ang mga expenses ng ABS at GME..at malalaman u na ang GME ay sadyang barat kaya walang quality ang mga show dahil ang gusto lang ay maka pagbulsa ng pera..HAHAHA..basta KAPUSO TANGA tlga! uto uto pa
Wala naman expenses ang syete...eh ano naman gastos nila sa kapuso movie festival araw araw back to back to back at recycled na anime wahahahahahaha
palubog ang gma 7 hahaahahah....
mas mayaman ang channel 2...
1st quarter- 674m with sky cable
ang total na kinita ng dos...
306 sa abs-cbn 2
368 sa sky cable...
MAS MAYAMAN ANG ABS-CBN 2 TALAGA COMPARE SA FOR SALE na gma 7..
ANO RAW MAYAMAN ANG ABS? OO SA UTANG KASI 12.5 BILLION ANG UTANG.... MALAMANG UUTANG NA NAMAN YAN PAMBAYAD SA MGA BAYARAN SA CALL CENTER NILA HAHAHA. Kawawang mga kapamilya..
T A N G A ang nagsabing palubog ang GMA.. FOR YOUR INFORMATION, GMA 7 HAS NO UTANG, WHILE ABS 12.5 BILLION.. KAYA NGA MALAKI ANG MARKET VALUE NG GMA KESA ABS.. MAG-ISIP mabuti.. DI YUNG TIRA NG TIRA MGA BAYARAN TALAGA forever mga kapamilya WALANG SENSE MAG COMMENT hahaha.
ANO RAW MAYAMAN ANG ABS? OO SA UTANG KASI 12.5 BILLION ANG UTANG.... MALAMANG UUTANG NA NAMAN YAN PAMBAYAD SA MGA BAYARAN SA CALL CENTER NILA HAHAHA. Kawawang mga kapamilya..
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