After a challenging year, broadcast giant GMA Network Inc. is optimistic that the next 12 months would be better for the company on the back of the improvement in its nationwide ratings and the anticipated increase in ad spending.
GMA Network chairman and CEO Felipe Gozon said political “advocacy” placements toward the end of 2012, ahead of the 2013 mid-term elections, would help lift profits.
GMA Network chairman and CEO Felipe Gozon said political “advocacy” placements toward the end of 2012, ahead of the 2013 mid-term elections, would help lift profits.
“We are doing well. We started negotiations with advertisers and we already have commitments that can cover 70 percent of our ad revenue target for the entire year,” he told reporters at the sidelines of GMA’s trade launch Wednesday.He said profits might reach P3 billion in 2012, higher than the less than P2 billion that the company was expected to post in 2011.
The only threats are the economic problems in Europe and the United States, Gozon said.
At the start of 2011, broadcast firms believed that optimism on the Philippine economy would help bolster advertising revenues.
However, various crises in other parts of the world, particularly the debt woes in Europe, rising unemployment in the US and the natural calamities in Japan, forced many multinational firms like Unilever and Proctor & Gamble to cut back on spending.
“Those decisions were being made by their head offices abroad. We had no power to stop that,” Gozon said.
But as of late, GMA top officials said the indication had been that these cutbacks would start to abate this year.
“There are advertisers speaking of growth. Some are talking about keeping the status quo. But on the whole, there should be an increase,” GMA president Gilberto Duavit Jr. said.
Duavit said the company’s ratings lead over rival ABS-CBN has also widened, leading to the expectation that the former would get a bigger share in the total advertising revenues.
Ratings data by research firm AGB Nielsen at the end of the year showed GMA ahead in the nationwide race with an average total day audience share of 34.2 percent, three points ahead of its rival ABS-CBN.
INQ: Paolo G. Montecillo
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16 comments:
Praise release na naman!!! Tigilan na yan GMA linoloko n'yo lang ang mga sarili n'yo!!!
Malapit nang ibenta ang GMa dahil lugi na at linalayasan na ng mga artista!!!!
ahahahah...another press release?
wag kasing inuunahan ng yabang...baka mamaya pagdating ng end of the year talo na naman sa neto hahahah
last year ganyan din, 7B nga eh
pero kapos ang net income! wahahahahahahaha
prang 2011 lng ng january n sabi nila nka buk cla ng 7 billion, pero ntpos ang taon wlang 7 billion n lumbas, puro kuyabangan ang alam,
ngayon nman 70%, asa p kau
alam nyu mga kapuso,,kahit kailan d ko nakitang naglabas ng ganitong statement ang abscbn,,,which is very nice dba..........abscbn is just being realistic....eh ang gma napakapressumptious...kayat nagmumukha silang tanga pag end of the year na................
ahahaha...gising na gising na ang taongbayan....alam na alam na ang bawat galaw ng gma.....
ahahaha...gising na gising na ang taongbayan....alam na alam na ang bawat galaw ng gma.....
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paano di malalaman? Eh sa taon taon nalang ganyan ang GMA! actually immune na ako! hahahaha
NAUUNA PA ANG KAYABANGAN! WAG NGA KAYO! BWHAHAHAHAHA
KAPAG DI INABOT ANG TARGET, IBEBENTA NA MALAMANG NAG NAGHIHIRAP AT BAON SA UTANG NA GMA! HAHAHAHAH
NI SINGOKNG DULING DI SILA KIKITA THIS YEAR! WAG NA UMASA! TAPOS!
BWAHAHAHAHA
ABS-CBN- PIRATA NETWORK
TV5- BAYARAN TO PIRATA NETWORK
GMA- HOME OF THE TALENTS/STAR
WHY CANT U JUST LEAVE GMA ALONE. JUST BUILD UR OWN TALENTS/ ARTISTS/ - U JUST SHOWED US NA NAPAKAWALANG SILBI ANG NETWORK NIYO...LIKE ABSCBN, BAKIT HINDI NIYO PAGTUUNAN NG PANSIN ANG MGA NASA FREEZER NIYO- WHAT HAPPENED TO MELAI, JASON OTHER PINOY BIG BROTHER WINNER/ CONTESTANT. WHAT ABOUT STAR CIRCLE, STAR QUEST? AND SA LAHAT NG PART NG STAR MAGIC?...LOOK WHAT HAPPENED TO UR NETWORK RIGHT- PURO GALING GMA ANG NAKIKITA NGAYON,,,WHAT NEXT, IS IZA TO BECOME UR NEWEST STAR-- FOR SURE MAY MAGBUBUWIS SA KANILA PAPUNTANG FREEZER- KASI BINIBIGYAN NILA NG BREAK UNG MGA BAGONG DATING...MY GOD..WHAT'S NEXT- SI CARLA..PATHETIC...JUST SAD TO SAY THAT- UR NOTHING BUT A SECOND HAND PIRATED NETWORK
^^
ANG NASA TAAS KO AY ISANG TANGANG KAPUCHU..........
ang nasa taas ko naman ay isang baklang kapamilyang walang isip.
^^ ang nasa taas ko e isang kangusong aso, na hindi matanggap na excited lumayas ang artists nila sa kulungang gmewww, ahihihi di ba iza?carmina?carla?iwa? ahihihihi :P
to gmeewww: you can never buy class, and breeding is not for sale ahihihi
GMA palugi na kaya puro old movies ang pang tapal sa mga tsugi na shows. Mga artista ng Kapuso network naglilipatan na dahil sa tagal nila sa GMA hindi man lang sumikat ng husto, pag nagka-movie siguradong flop. Ang pinaka worse, Share ni Baboy Gozon ibinibenta na dahil malabo na ang future ng GMA......... ay nako kawawang Kapuso loser fans umaasa pang aangat ang beloved network nila, in reality palubog na ng palubog. Eat Bulaga ay bumibili lang ng oras sa GMA at pag natapos na ang contract nila, sure na lilipat na yan ng ibang network.
EVER SINCE PIRATA NETWORK TALAGA ANG BULOK NA ISTASYON.
SINO NGAYON ANG MGA SIKAT SA ABS KUNDI MGA EX-GMA TALENTS AT LALONG LUMULUBOG ANG MGA HOMEGROWN NILA.
WE HAVE EX-GMA TALENTS ANNE CURTIS, CRISTINE REYES, ANGEL LOCSIN AND NOW IZA CALZADO.
TAPOS THEY ARE GROOMING PAULO AVELINO.
KAWAWANG MGA TALENTS NG NABUBULOK NA NETWORK FROZEN DELIGHT NA NAMAN.
BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!
2012 NA STILL OLD ISSUES, PIRATA, UTANG, ANO PABA AY TEKA MAY BAGO PALA GMEWWW FOR SALE ANG BAGO AND BTW NARINIG KO NA YANG 70 PERCENT NA YAN DATI SURE DAW NA 7BILLION PERO ALAM NG LAHAT KUNG ANO ANG NANGYARI O BAKA NAMAN 70 PERCENT NA LANG NG 7BILLION ANG PWEDE NILA MAKUHA??? ANG TANONG EH KUNG TOTOO TALAGA ANG 7BILLION
ano ba iyong pinapakita sa gma na cla daw and number 1 mula january hanggang december 2011..
gma- 34.2
abscbn-31.1
tv5- 15.9
34.2-31.1=3.1
patawa c long at gozot ohhhh...
ang unti ng lamang....
well pagbigyan na naten..baka umiyak....
narinig na namin yan bobong gozon, anong nagyari sa press release nyo last year na 7Billion din? ni hindi nga kayo ngalahati, di ba BOBONG LONG?
BWAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!
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