The television station posted lower spending from its major advertisers, mainly multinational companies that were affected by the economic crisis in the US and Europe.
“Fourth quarter was bad, just like the third quarter. We were hoping in the third quarter that we would recover in the fourth but it did not happen,” Gozon said.
He said GMA Network just booked close to P1 billion worth of revenues in November, lower than last year’s over P1 billion. He said the company was still expecting revenues of less than P1 billion in December, a traditonally strong month.
“We were strong in the first half. I thought it will continue but something happened. Major advertisers reduced their spending. There is nothing wrong with our ratings, it is really the money available for advertisements,” Gozon said.
“Fourth quarter was bad, just like the third quarter. We were hoping in the third quarter that we would recover in the fourth but it did not happen,” Gozon said.
He said GMA Network just booked close to P1 billion worth of revenues in November, lower than last year’s over P1 billion. He said the company was still expecting revenues of less than P1 billion in December, a traditonally strong month.
“We were strong in the first half. I thought it will continue but something happened. Major advertisers reduced their spending. There is nothing wrong with our ratings, it is really the money available for advertisements,” Gozon said.
Gozon said 2012 could be more profitable for GMA Network than this year.
“I don’t know if the world economy is going to recover. It will be less than P3 billion but it will be better than 2011. We are going to start 2012 with good ratings, we are ahead in national urban,” he said.
GMA Network reported a 30-percent drop in profits to P1.58 billion in the first three quarters of 2011 from P2.27 billion year-on-year.
Revenues fell 7 percent to P10.11 billion due to the absence of political ads that contributed P2 billion last year.
The company lowered its profit target for the year from P3 billion to just P2 billion.
“I think P2 billion is a best effort on our part as a target at the moment. That’s the best that can happen to us given the type of cutbacks that we have suffered last October,” GMA Network earlier said.
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10 comments:
wow...si gozon ginagaya na rin si Mr. Lopez na humble, kaso lang hindi sanay ang mga tao na nagpapaka-humble si gozon, puro kasi kayabangan. Sabi nya 7B, ngayon Nov. na 1 B pa lang...bwahahahahahahahaha...
OK n yan atlest nag sasabe ng TOTOO heheheheh sa ngyn...ehheheheheh...
YABANG KC eh KYA TULOY!!!!!!
kailangan nilang mgsabi ng totoo...
kasi sa
twitter
google
facebook
kantar
at award giving bodies from different organizations and UNIVERSITIES...
abs-cbn 2 ang mas pinapanood, mas kilala, at most awarded network sa bansa......
AT ANG NETO NGSASALITA DIN...MAS MALAKI ANG KITA NG DOS.....
kapal ng fez..ahead daw sila sa national urban.....
ABS-CBN 2 REMAINS AS THE MOST WATCHED TV NETWORK IN THE PHILIPPINES...
kaya nga mababa ang ad loads na pumapasok sa inyo eh hahahah...kasi ibig sabihin mas naniniwala ang mga advertisers na mas pinapanood pa din ang abs-cbn 2.
sus kelan ba naging good? NEVER!
ASA NAMAN KIKITA ANG GMA! PURO KABAUYAN ANG MGA PALABAS! DUH!
GMA- LUBOG SA UTANG. NAGTITIPID. AT NALALAPIT NA MAGSARA! HAHAHA
sus kelan ba naging good? NEVER!
ASA NAMAN KIKITA ANG GMA! PURO KABAUYAN ANG MGA PALABAS! DUH!
GMA- LUBOG SA UTANG. NAGTITIPID. AT NALALAPIT NA MAGSARA! HAHAHA
paulit ulit topic dito mga baliw....
paulit ulit topic dito mga baliw mga bakla...
paulit ulit topic dito mga baliw mga bakla...
----------------------------
sus! baka sabihin mo ang network nyo ang BAKLA. RAINBOW NETWORK KAYA ANG GMA! AMININ!!!! AYYYYYY BADIIIIIING! hahahaha
hihihi. . ,, nilagyan kasi ng bagong kulay ang rainbow which is the black. . ,
hihihihih. . .
katulad ng kanilang bigboss na itim ang budhi. . .
hihihihihi
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