GMA NETWORK POSTS 2% INCREASE IN GROSS REVENUES FOR Q3!

Despite a relatively weaker market in the third quarter year-on-year, GMA Network Inc. posted a 2-percent increase in consolidated gross revenues, to P3.384 billion from P3.311 billion.

GMA Network’s consolidated top line recorded a 15-percent increase to P10.109 billion minus the impact of 2010’s political advertisements worth P2.054 billion in 2010, the broadcast giant said in a statement.

“In fact, the industry’s top 30 advertisers grew their advertising accounts with the company by 36 percent or over one-third from last year for the period of January to September," the company said.

GMA Network’s airtime revenues from television and radio contributed bulk of the revenues worth P9.253 billion, 16 percent higher from 2010’s top line composed of regular advertising load.

Better performance is also seen across the network’s different units.

In terms of regular advertising revenues, television station Channel 7 performed better by 19 percent or P1.376 billion to P8.665 billion. GMA Network’s radio arm meanwhile posted a 7-percent growth in its recurring ad revenues to P306.7 million.

GMA Regional TV increased its revenues from recurring national revenues, and local advertising by almost half to P117.7 million.

GMA International also posted revenues growth to P718.9 million in the nine-month period owing to the appreciation of the peso against the dollar. Revenues from international operations improved by 6 percent year-on-year in dollar terms, the network said.

"I am positive that the company has a better outlook going forward. GMA delivered fairly good business performance amid a non-election year," GMA Network chair and CEO Felipe Gozon said.

TV ratings

In television, the broadcast giant reinforced its leadership in nationwide ratings this partial November, according to data from the industry's most widely trusted ratings service provider Nielsen TV Audience Measurement.

In fact, GMA was the only television station that showed a steady increase in nationwide audience share from September to partial November. In contrast, competitors ABS-CBN's and TV5's audience shares were on the downtrend during the period.

Based on partial November data (November 1 to 7 based on overnight readings) nationwide, GMA posted an average of 36.8 total day (6 a.m.-12 midnight) household audience share points, or an impressive 8.5-point lead over ABS-CBN's 28.3; and a whopping 20.9-point margin over TV5's 15.9 points.

Using the assumption that there are five viewers per household, GMA's lead would mean that it had about 1.6 million more viewers from all over the country than ABS-CBN, and almost four million viewers more than TV5 in partial November.

GMA's strong win nationwide was most pronounced in the afternoon block, where it posted a double-digit advantage over its competitors this partial November. GMA likewise posted double-digit advantage in the morning block for the said period.

GMANEWS.TV