More households in the Philippines tune in to ABS-CBN to be
entertained and informed especially when TV levels peak at its highest
during prime time from 6 PM to 12 midnight.
Data from Kantar Media showed that ABS-CBN remains to be the number
one TV network with a national audience share of 43 percent in August
primetime or a whopping 13-point lead over GMA’s 30 percent.
Advertisers, which invest majority of their TV ad spending on
primetime, look at the TV ratings and audience shares of programs and TV
networks to place their TV commercials in order to reach more
households as frequently and efficiently as possible.
ABS-CBN programs secured 13 out of the top 15 most-watched programs
in the country, making it the top choice for advertisers to put their
advertising budget.
The multi-awarded and longest running drama anthology in Asia “MMK”
(33.7%) hosted by ABS-CBN President Charo Santos-Concio
took the top spot followed by weekday top-rater “100 Days to Heaven”
(31%) and the recently concluded top-caliber action-drama series “Minsan
Lang Kita Iibigin” (30.9%).
“TV Patrol” also ruled all newscasts in the country and secured the
sixth spot with an average national rating of 28.6% as compared to its
rival “24 Oras” with only 19.5%.
Newly premiered programs “My Binondo Girl” (28%), “Junior Masterchef Pinoy Edition” (27.8%), and “Maria La Del Barrio” (22.6%) also fared well on its pilot airings and instantly rose to ranks of the monthly top 15.
Other Kapamilya programs in top 15 most-watched programs nationwide
for August are “Pilipinas Got Talent (Sunday)” (29.5%), Pilipinas Got
Talent (Saturday)” (28.6%), “Guns and Roses” (27%), “Rated K” (26.3%),
“Mula sa Puso” (23.5%), and “Junior Masterchef Pinoy Edition: The
Appetizer” (22.9).
ABS-CBN obtained a national TV audience share of 36% in August, higher
than GMA’s 35%.
Kantar Media has 22 TV networks, ad agencies, and pan-regional
networks subscribing to its ratings services. Among its current
subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates,
Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus,
Universal McCann, and Wellmade Manufacturing Corporation. They also
include pan-regional networks likes CSM Media Inc., Fox International
Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures
Television International.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB
Nielsen Media Research for failing to comply with its request to
investigate alleged cheating and data tampering in TV ratings. The case
is still pending in court.
ABS-CBN registered a consolidated net income of P976 million in the
first three months of 2011, while GMA Network reported a P534 million
net income in the same period.
ABS-CBN’s earnings before interest, taxes, depreciation and
amortization or EBITDA hit P2.1 billion in the first quarter of 2011
while GMA Network’s EBITDA was P926 million. ABS-CBN delivered
consolidated revenues of P6.6 billion from advertising and consumer
sales.
Courtesy: Starmometer.com
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9 comments:
hayyyyyyyyy...inaaway nyo kasi kaming mga taga-bukid na kesyo baduy, mahihirap, etc, etc...
inaaway nyo kasi kaming mga tagabukid na may FACEBOOK at may TWITTER!
Networkwar, pwede po ba magcompile po kayo listahan ng mga soaps ng ABS CBN at GMA na na-export sa ibang bansa na nakalagay kung ano ang mga bansang pinalabas/pinapalabas ito?
Thanks po, alam ko po medyo mahirap po iyon sa inyo lalo na walang sahod ang request.
malinaw ah
Nationwide Primetime:
ABS-CBN - 43%
GMA7 - 30%
Nationwide Whole Day
ABS-CBN 36%
GMA7 - 35%
buti pa to, kumpleto ang report... d tulad nung iba na nagcaclaim na #1 nationwide daw, pero ang ratings na kinakalat mega manila..
OBVIOUSLY; ABS CBN STILL THE LEADING NETWORK IN THE COUNTRY...NO MORE. NO LESS! KAYA WALA NG MARAMI PANG CLAIM DYAN GOZON...ACCEPT IT NALANG PARA D KA MADALING MA TSUK TSAK TSINIS DYAN..PAANU NA LANG YAN YUNG NETWORK MO...OK...PAK!
Tama ang decision ng ABS CBN to focus more on teleseryes. It’s CHEAPER to produce, it’s less difficult to sell in other Third World Countries/Lower Mid-Income Countries in Africa, South East Asia and Eastern Europe. Yes I read GMA was the first to penetrate South Korea with their soap BOYS NXT DOOR. Well winner talaga yan sa mga local awards. ABS CBN entered Taiwan with Sana Maulit Muli. The question is: Is there a repeat business?.
Mas magiging saludo ako sa galing ng isang TV network kung mapasok nila ang kahit isa sa mga bansang ito: SOUTH KOREA, TAIWAN O JAPAN. At ang kanilang programa ay ilagay sa VIEWER RICH TIMESLOT. At ibroadcast sa mga MALALAKING TV NETWORK ng mga bansang ito.
Tama ang decision ng ABS CBN to focus more on teleseryes. It’s CHEAPER to produce, it’s less difficult to sell in other Third World Countries/Lower Mid-Income Countries in Africa, South East Asia and Eastern Europe. Yes I read GMA was the first to penetrate South Korea with their soap BOYS NXT DOOR. Well winner talaga yan sa mga local awards. ABS CBN entered Taiwan with Sana Maulit Muli. The question is: Is there a repeat business?.
Mas magiging saludo ako sa galing ng isang TV network kung mapasok nila ang kahit isa sa mga bansang ito: SOUTH KOREA, TAIWAN O JAPAN. At ang kanilang programa ay ilagay sa VIEWER RICH TIMESLOT. At ibroadcast sa mga MALALAKING TV NETWORK ng mga bansang ito.
Hello...
ABS CBN penetrated CHINA...
Yan lang naman ang may PINAKAMATAAS na number of televiewers sa BUONG MUNDO.
PANGAKO SA 'YO, nag number 3 pa sa NATIONWIDE TV RATING NG CHINA.
siguro nakakain ng tae si LONG kaya di nagcocomment
bwahahahahahahahahahahahaha!!!
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