STRONGER PRIME TIME DRIVES ABS-CBN AD REVENUES UP BY 4%!

ABS-CBN’s regular advertising revenues increased by 4% year-on-year due an upswing in its advertising minutes in prime time which makes up 75% of the company's total ad income. The big jump in prime time offset the decline in the daytime caused by week afternoon and noontime programs. The absence of Wowowee which was one of the main money makers last year was negligible thanks to the increased load in the late morning and evening slots. 

 However, counting non-recurring political advocacies advertising revenues experienced a decline of 24% from a year ago reaching only P8.8 billion.

Net income attributable to shareholders for the first half of 2011 is at P1.7 billion, aided by a gain on sale of Sky Cable Philippine Depositary Receipts (PDRs) to the Singaporean company, STT Communications Ltd. Meanwhile, earnings before interest, taxes, depreciation and amortization (EBITDA) hit P4.0 billion.

For the period January to June 2011, eighteen of the company’s primetime shows were in the Top 20 with fifteen occupying the Top 13 slots: Emil Cruz Jr.’s Mara Clara, 100 Days To Heaven, Pablo S. Gomez’s Mutya, Minsan Lang Kita Iibigin, Guns And Roses, Pilipinas Got Talent (Saturday and Sunday), Noah, Maalaala Mo Kaya, TV Patrol (Weekday), Imortal, Rated K Handa Na Ba Kayo?, Wansapanataym, Gandang Gabi Vice and Goin’ Bulilit.