AMAYA'S AD RATE THE HIGHEST AMONG ALL PRIME TIME PROGRAMS!

Perhaps many observers wonder, why AMAYA, despite the hyped promotional frenzy,  failed to attract volume of advertisements like what previous high profile projects Marimar and Dyesabel did during their airtime days. It's co-kapuso programs Captain Barbel and Munting Heredera generated even higher ad minutes than AMAYA despite their relative inferior program ratings.

In the numbers game, AMAYA has been consistently battling to top Mega Manila, which actually should have gravitated a fairly well number of ad loads, but why has it fail?

Well most critics assume its because advertisers didn't feel amused with the program's production value, but it's not really the case. The primary reason is actually AMAYA's sky-high advertising rate!

Yes, AMAYA's rate card has went beyond the standard price for a typical Prime time program due to its enormous production cost. GMA Network has decided to implement this kind of measure to offset the program's huge operating expenses.

But here's the catch! the 9-10 ad minutes is still a bad figure! With AMAYA's gargantuan cost it needs to load higher than 16 ad minutes with an over rated price tag in able for it to sustain profitability . To do this the program needs to generate at least 30% Household rating in Mega Manila to attract enough supporters (advertisers). But so far, AMAYA has failed to do so, even if its numbers compete well in its time slot.