NESTLE, SELECTA AT KRAFT INCREASES ADVERTISING MINUTES THIS SUMMER!

Overall advertising minutes in the free-to-air market  saw a significant increase this summer as Selecta, Nestle, Kraft and other related firms shoot up their respective advertising spending. Consumer spending for ice cream related products and juice drinks usually rise during summer hence stimulating manufacturers to increase advertising loads to promote new products. Nestle's latest advertising efforts   includes the release of its Kimmy Krazy Banana and the new Sorbetes ice cream flavors. Its archival rival, Selecta on its part unleashed its Super Thick Classic ice cream and Hershey's ice cream flavors. Selecta also pursues its top seller Corneto Ice Cream brand. Kraft also drops an aggressive campaign in its juice drink brand, Tang, as Nestle's Nestea is doing extremely well in the local market. 

Among the program favorites this quarter are GMA-7's 24 Oras with 33 ad minutes, Kapuso Mo Jessica Soho with 32 ad minutes, Dwarfina with 17 ad minutes and Mara Clara with 14 ad minutes. 24 Oras and KMJS have the highest advertising minutes among evening programs, while in terms of airtime ratio Dwarfina stands as the highest loading program. But while GMA-7 bested ABS-CBN in terms of total ad minutes, its actual ad rate is slightly lower than the Kapamilya Network.