How RP’s top TV man watches television
By Marinel R. Cruz, Interview by the staff
Philippine Daily Inquirer
In an interview by Philippine Daily Inquirer to the country's most successful TV executive, Atty. Gozon admitted his obsession on strictly monitoring archival rival, ABS-CBN.Being, as he said, “too educated” in the ways of television production, Felipe L. Gozon –president, chair and CEO of broadcasting giant GMA 7—didn’t mind admitting that watching shows on the small screen had become “clinical” for him.
“I analyze everything, especially the ad load. If I find that the other channels have less, natutuwa ako,” Gozon said, grinning.
That “forthright” as a description sat well with the Kapuso boss was fairly common knowledge, and during a visit to his office on the 16th floor of the GMA 7 studios in Quezon City, Inquirer Entertainment found exactly to what extent the term applied.
Gozon continued: “I even take note of what they call product placements (casual exposure of merchandise in shows). I pressure my people … because we’re behind (rival channel ABS-CBN).” Especially, he added, when Willie Revillame was still running “Wowowee.”
“These days, TV networks are like ad agencies, too,” Gozon said. “We pitch stories to clients. From nothing, we create something (advertising opportunities, packages) that they can buy into.”
The Yale alumnus (Master of Laws, 1965) said he enjoyed TV work more than law practice. “TV is very dynamic. What people like today, they may no longer like tomorrow. We have to be constantly looking out for fresh ideas. I keep telling our writers, ‘Let’s be original, innovative, creative.’ Napupuna ko kasi, iisa lang ang style nila.”
He watches biggest rival, Channel 2, “to see how different their shows are from ours.” He threw back a question posed earlier: “Would you enjoy TV watching with this mind-set?”
Unacceptable
For Gozon, complacency is the enemy. “I keep saying, when we were No. 2, we tried harder. That was how we overtook Channel 2.”
He was pragmatic about the competition: “Channel 2 has a lot of good talents. They’ve become stronger. But it took them a while, for example, to come up with a program to beat (the now defunct magazine show) ‘Sis.’ But that’s how it is—we also change our shows to suit viewers’ preference. Maganda na ang labanan. The station that comes up with the best shows wins. We have 170 talents. We give them voice, dance, grooming lessons. We also prepare them emotionally for stardom.”
With digitization coming, Gozon said, competition among networks would be even stiffer. “ABS-CBN will still be our top rival. We’re watching TV5, but not focusing on it.”
Open mind
He remained friends with several executives of ABS-CBN, he revealed “I’m OK with FMG (Freddie M. Garcia, former ABS-CBN president, now a member of the board). I have no problem with Gabby (Lopez, chair and CEO). I get to talk with Maria Ressa (News and Current Affairs Department head) once in a while. This [rivalry] is really just work.”
Courtesy: Philippine Daily Inquirer
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20 comments:
but gma 7 is still behind abs-cbn 2...yun lang yun...
at kahit anong groom nyo sa gma 7 talents...ABS-CBN2 STARS PA RIN ANG MAS KINUKUHA NG MGA ADVERTISERS PARA SA TV COMMERCIALS....
AT ABS-CBN 2 PA RIN ANG MAY PINAKAMARAMI AT MAS MAHAL NA AD LOADS..
yan si gozon: "he's more of quantity than QUALITY!" KAYA NAMAN PALA MGA BASURA ANG SHOWS NYO!
170 TALENTS DAW WITH PROPER TRAINING? WHAT? NASAAN? BAKA YOU HAVE GREAT POOL OF STARLETS! BWAHAHAHA!
Kung natagalan bago na beat ang sis...
HANGGANG NGAYON HINDI NYO PA RIN MATALO-TALO ANG MMK AT ASAP...hahahaha....
eh yung tv patrol na lang eh...ang tagal na nyan nakailang palit na ba ng newscast ang syete..
wahahah...TV PATROL IS STILL THE MOST WATCHED NEWS PROGRAM ALL OVER THE COUNTRY.
170 TALENTS? ILAN ANG SIKAT? 10? WHAHAHAHAH........
eh baka mas marami pang tv commercials si pokwang kaysa mga talents na yan.
EH MAS SUMIKAT PA NGA SI JOVIT BALDEVINO HAHAHAH...COMPARE SA IBANG TALENTS NG SYETE WHAHAHAHHA...
pathetic xa to say natutuwa xa about s ad lods ng dos..
ad loads!..ano yun......it seems that network war should become more serious because of such thing....siguro yong mga ads nang different product but ABS i think is still my beat....lalo sa online technology may live stream ang ABS ang GMA?saan?.....
One word..."Obsessed"
"ATTY. GOZON NATUTUWA KUNG MABABA ANG AD LOADS NG ABS-CBN!"
Gusto ko evil laugh. yung tumatawa talaga si Gozon. Demon kasi, napaka greedy sa pera! hahahaha
170 talents? ni isa wala akong kilala dun. sorry ka nalang Gozon!
ABS-CBN pa din ang No.1 yun lang. di na kailangan pagandahin, dahil magaganda na. natula kung baga. sa kanila ni di mo makilala sa pangit! hahahaa
"I keep telling our writers, ‘Let’s be original, innovative, creative.’"
----Ay sorry po Sir, di sila nakikinig sa'yo. Kahit isa dun, wala silang sinunod....Ahahahhaha.
"I keep telling our writers, ‘Let’s be original, innovative, creative.’" -In Other words..."BE LIKE ABS CBN!!!. Kuha Nyo?! ;p
“I analyze everything, especially the ad load. If I find that the other channels have less, natutuwa ako,” Gozon said, grinning.(Imagine: Ngiting Aso. ahahaha)
Naku Sir, payo lang po. Wag muna kayo magbasa ng Financial Report ng ABS CBN ha! (Me: Grinning ;p)
lol...he is talking as if GMA7 talents are big stars. eh kung sa tutuusin eh iilan-ilan lang naman ang kilala sa kanila.
napaka UNPROFESSIONAL sumagot ni gozon. sa mga kapamilya executives wala kayong maririnig na ganyan kabulok na mga sagot, CORPORATE NA CORPORATE ANG DATING NI BOSS GABBY AT MAAM CHARO pag tinatanong with regard to competitors! si gozon walang finesse!
he is desperate to be famous...mag artista na lang kaya si GOZON..
MUKHANG PERA....
Ano ba yan GOZON! Kapuso ako pero nakakahiya ka! Anong pinagsasabe mo sa mga interviews! Sana naman matuto ka naman ng maayos na pagsasalita no! Dapat alisin ka na sa GMA-7! Grabe pinapahiya mo ung network! Imagine, sasabihin mo na matutuwa ka kapag bumaba ang ad loads ng kabilang network sa mga interviews mo?! Sana naman maging professional ka minsan! Tignan mo ung mga ABS executives hinay hinay lang sa pagsasalita at halatang professional sila kung magsalita. Pero kayo Mr. Gozon parang wala lang sayo basta sasabihin mo ung nasa damdamin mo!
Tsk2.
Basta go go parin Kapuso.
very unprofessional.. too greedy.. for me, mali ang sabihin na natutuwa pag kunti loads ng rival station nla.. may breeding ka ba??
KAILANGAN GANYAN ANG SALITA NO GOZON PARA MADALING MAINTINDIHAN NG MGA KAPUPU. SQUATTER KUNG SQUATTER BANTAYAN MO ANG TV 5 BAKA BUKAS UMALIS NA SAYO YUNG MGA VIEWERS MO NAG-AAGAWAN PA NAMAN KAYO SA CLASS D&E
KAILANGAN GANYAN ANG SALITA NO GOZON PARA MADALING MAINTINDIHAN NG MGA KAPUPU. SQUATTER KUNG SQUATTER BANTAYAN MO ANG TV 5 BAKA BUKAS UMALIS NA SAYO YUNG MGA VIEWERS MO NAG-AAGAWAN PA NAMAN KAYO SA CLASS D&E
baliw si gozon. very unprofessional. PLEASE TO ALL KANGUSO HERE, DO NOT BE COMPARED WITH ABS-CBN OR EVEN PUT YOUR KANGUSO NETWORK AHEAD OF ABS-CBN BECAUSE IT WILL NEVER HAPPEN.
ABS-CBN IS SUPERB AND VERY BEST. THEY HAVE PROVEN IT FROM THE TIME THEY'VE STARTED UNTIL IN THE FUTURE TO COME.
sinasabi nya ang ganyan dahil number 1 daw sila according sa sinusuhulan nilang agb rating firm, wat a FREAK!pero dati number 2 sila ganun pa rin,pinagmamayabang na no.1 sa mega manila.HINDI DAW IMPORTANTE ANG NATIONWIDE,TAPOS NG NAG NO.1 SILA SA NATIONWIDE ACCRDG TO UNTRUSTED AGB NIELSEN, NAGYABANG NA NO.1 NA RAW AT TUWANG TUWA PA. BUANG ANG KANGUSO. NAPAKAYABANG NYA AT HAMBOG. DIRTY COMPETITION ANG GINAGAWA NG GME7. MAMATAY KAYO SA INGGIT SA ABS-CBN. GO ABS-CBN. WE STILL LOVE YOU ABS. PAG NAG-DIGITAL NA, PATAY NA ANG GMA7. MGA HUNGHUNG!
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