KMR: GMA-7 BEATS ABS-CBN ANEW! NATIONAL LEADERSHIP ON A SWING!

Kantar Media Research, the leading global data provider, claimed on a disclosure on HH TV ratings for February 23, 2011, that GMA-7 once again captured the lead on National Television Ratings after winning the battle twice this week. According to thier data report, channel 7 averaged 13.7% all day, up by merely 0.3% from ABS-CBN's 13.4% garnered the same day. Both networks incurred slight decrease from Tuesday's Rating with GMA down by 0.2% and ABS-CBN down by 0.6%. 

ABS-CBN down 7%, GMA-7 up 1% in the Morning 

Channel 2 suffered a big fall in the morning line-ups day-on-day with average rating shrinking from 7.4% on Feb.22, to 6.9% on Feb. 23. This is equivalent to a 7% decrease on the number of viewers for the given period. GMA-7 on the otherhand experienced a slight increase from 7.9% to 8%.

GMA-7 down by 6% in the Afternoon

In the afternoon, GMA-7 fell 1.2% points or equivalent to a 6%  fall (on relative viewership) because of decreased ratings of TOW (-3.6%) and Koreana (-2.5%). ABS-CBN is almost unchanged from 10.2% to 10.3%.

ABS-CBN down in Prime time, GMA-7 Up!

In the evening battle, channel 2 shrank 1.5% mainly from Imortals 3.2% decrease and Mara Clara's 4.7% decrease. GMA-7 on the other hand enjoyed a 0.5% increase as Dwarfina, 24 Oras, Saksi and Baker King was on a slight increase.

February 23, 2011
(% change on day per day basis)

MORNING
ABS-CBN 6.9% (Down 0.5%)
GMA-7 8.0% (Up 0.1%)

AFTERNOON
ABS-CBN 10.3% (Up 0.1%)
GMA-7 17.6% ( Down 1.2%)

EVENING
ABS-CBN 23.0% (Down 1.5%)
GMA-7 15.6% (Up 0.5%)

TOTAL
ABS-CBN 13.4% (Down 0.6%)
GMA-7 13.7% (Down 0.2%)