GMA officials said they are confident the network can maintain its growth momentum as more programs are launched. Regular advertising has picked up in September with the return of some advertisers.
Growth is expected to come from the emergence of new smaller advertisers and new campaigns, implementation of another ad rate hike and continued focus on adding value to afternoon time slot.
The network is seeing growth of non-primetime slots, which now account for 30 percent of total advertising revenues.
Based on the latest survey conducted by AGB Nielsen, GMA has widened its lead in Mega Manila in September. It also narrowed down ABS-CBN’s lead in national level from 3.1 points in February to one point in August.
CitisecOnline said the improved ratings performance would give GMA leverage during the negotiation period in December, which would ultimately result in the continuous recovery in its advertising revenues.
“Given the improvement in GMA’s ratings performance, we increased our assumption on its share of the advertising pie from 40 percent to 43 percent,” CitisecOnline said.
GMA’s ratings lead in the Urban Luzon area, where 77 percent of the total urban TV household population is found, went up to 3.1 percentage points in September from 2.4 in July. It registered an average total day audience share of 36.4 percent in Urban Luzon in September.
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9 comments:
OWS...TALAGA? kaya EH BAKIT ang PROCTER AND GAMBLE EH SA ASAP NG GRAND LAUNCH NG 75TH ANNIVERSARY? hahahah
at sa latest commercial ng procter and gamble eh...kapamilya stars ang kinuha....
BKIT ANG COLGATE AND PALMOLIVE di pa rin bumabalik sa syete? sus...
HINDI NAMAN SIGURO MG GA GRAND LAUNCH ANG PROCTER AND GAMBLE SA ABS-CBN2 ASAP...kung alam nilang hindi lamang ang dos sa ratings game...
HEHEHE..
TV5 in ABS-CBN’s face
WITH TV entertainer Willie Revillame losing his multimillion-peso deal with ABS-CBN recently—and his subsequent transfer to the smaller upstart, TV5— many observers were wondering if his commercial/residential building project behind the ABS-CBN compound would still push through.
A recent check showed, however, that construction activity at the site was still ongoing.
More importantly, however, a senior official of TV5 confirmed to Biz Buzz that the Manny Pangilinan group was “seriously considering” a joint venture
with Revillame to acquire an adjacent lot where the network can put up a studio and a huge “TV5” sign … right across ABS-CBN. Hmmm. – Daxim L. Lucas
si sarah geronimo daw ang gaganap sa remake ng boys over flowers....
^^,
grabe ung komerxals ng koreana ah.. nagulat ako dun.. 13 ads ung 1st gap.. eh 4 gaps yta yun.. kalvl survivor
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In other of my comments:
pansamantala lang to, ung pagtaas sa ratings na nangyayri both gma7 and abs cbn, bigla baba yan dahil papasok na ung bakaasyon months w/c is mas gusto ng tao maglustay ng pera sa mall, o kaya mamasyal sa probinsya kesa nasa bahay....
biglang bababa ang mga ratings ng dalawang istasyon including tv5 kasi ng papasok na ung busy season ng taon...
yung anonymous sa itaas procter and gamble at colgate-palmolive lng ang alam na advertisers..bulook talaga ng utak..ineng mas maraming malalaking advertising companies SMART GLOBE SUN,honda,unilever at marami pang iba,makikita mo yan sa gma.kung walang colgate,sa inyo na yan,naka sensodyne naman kami eh.kung walang palmolive,naka olay soap kami at pantene..kaya nabubuhay at lumalaki ang net income ng GMA kasi kung tutuusin mas may purchasing power kami kaysa sa inyo.pero masakit sa damdamin nyo eh kaya hala cge kayo lng ang may purchasing power.dyosmio!!!
anonymous - ikaw yata yung may word na "malaking sampal".hahaha..be smart ineng,think wise,hndi yung pobreng pag iisio.so kakahiya
mga matatalinong kapuso..hindi yun sa dami ng ads at dami ng gaps.. SA HALAGA, VALUE AT PRICE yun ng COMMERCIAL.. mga MATATALINONG KAPUSO..NO.1 kayo diba..bakit P5 nalang ang STOCK MARKET NYO?? e ang natatalong (daw) kapamilya e last time I check P45 lang naman..number 1 talaga kayo kapuso..mga bakla na nga AMBOBOBO PA! WTF!
anonymous na hindi bakla at hindi boba:"daw"
hoy bakling hindi rin yan sa stock market,kasi kahit umabot pa ng thousang yang stock market ng abscbn eh hindi pa rin makabayad sa utang ng bilion bilion,its all for nothing,dami mo pang lusot eh eh hindi rin naman makalusot.gamitin mo nga utak mo kung may laman pa iyan.so so
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