KAPAMILYA VIEWERS HAVE MORE PURCHASING POWER; AGB NIELSEN, KANTAR MEDIA

ABS-CBN CORP. has more viewers with purchasing power and belonging to the upper economic classes compared with close competitor GMA Network, Inc., data from research outfit Kantar Media Philippines and AGB Nielsen showed.

"The viewers of ABS-CBN come from the upper portion of the economic class. The station's viewers are from classes A, B and upper C," Gabriel Buluran, Kantar Media general manager, said.In a statement Wednesday, ABS-CBN said 43% of its viewers have with purchasing power, compared with GMA Network's 34%.

ABS-CBN also emerged as the preferred channel among affluent Filipinos, teen-age audiences, and families of overseas Filipino workers, data from AGB Neilsen survey among segment markets also reveal.This finding was according to the Nielsen Media Research, which conducted a survey aimed to give a clearer picture of the viewing habits of the three market segments cited.

Nielsen described the word "affluent" as those viewers who are living in posh "gated villages" with income higher than P50,000 a month. In data presented by the said research and survey group, ABS-CBN registered a 79.4 percent grade to emerge as the top local channel most often watched by viewers who belong to the A, B and C1 market segment. The Kapamilya network was followed by GMA-7 with 64.1 percent.

The teens TV viewership category was also ruled by ABS-CBN with its 62.11 percent clip compared to GMA-7's 38.6 percent.The Lopez-owned network also collected the most viewership in the OFW families segment, registering a strong 64.0 percent as compared to GMA-7's 49.9 percent showing.AGB Neilsen conducted the said survey way earlier than Kantar Media.

ABS-CBN continu to rule the National TV ratings in August, as it posted an average audience share of 41% against GMA Network's 34% based on Kantar Media'sTV Viewing survey.