TV5 EATS UP GMA-7'S AUDIENCE SHARE IN THE SUBURBS! QTV NET LOSS SURGED! REFORMAT NA DIN BA?

The country's third Media Player, the newly reformetted TV5,  now owned by the nation's largest Conglomerate (PLDT GROUP) has solidified its grip as the third Free TV Channel as it increased its audience share from 8% to 11% in Mega Manila. It ate up GMA's dominance in the Suburbs and Central Luzon, pulling up its audince share in the Mega Manila Area. However it remained to be a petty competitor in the Kapamilya Dominated areas ( North Luzon, South Luzon, Visayas and Mindanao) registering 2-3% audience share.

National 

ABS-CBN 44%

GMA 31%

TV5 8%

NORTH LUZON 

ABS-CBN 44%

GMA 35%

TV5 3%

CENTRAL LUZON

ABS-CBN 28%

GMA 49%

TV5 8%

SOUTH LUZON 

ABS-CBN 62%

GMA 21%

TV5 2%

It increased lead from Q11 by more than 50% in ratings, while its revenues surged by almost twice than closest rival. On the first half of the year QTV managed to earn P250M, a far cry from TV5's estimated earnings of around P400M to P500M. Moreover without political ads, QTV reportedly will incur larger loss due to increased expenses and flat revenue growth. For 5 consecutive years GMA's sister channel consistenly reported around P300M net loss, pulling down the company's bottomline. However, with TV5's continued agressive marketing, the company is expecting to incur double digit net loss by the end of the year.

VISAYAS 

ABS-CBN 59%

GMA 24%

TV5 2%

MINDANAO 

ABS-CBN 66%

GMA 16%

TV5 3%

MEGA  MANILA 

ABS-CBN 36%

GMA 34%

TV5 11%

METRO MANILA

ABS-CBN 38%

GMA 32%

TV5 10%

SUBURBS

ABS-CBN 33%

GMA 38%

TV5 12%

But with Willie Revillame transferring to TV5 by September, the network expects to eat up more viewers from both major players,  putting QTV in a bigger trouble. With this anticipation, will there be another major reformatting on the part of Q11? we'll see.