TV ADVERTISING MINUTES HAVE A GLANCE!

Looking at the disclosure of ABS-CBN Corporation with the Philippine Stocks Exchange  we can see under the study made by Nielsen Media Research total recurring advertising minutes of ABS-CBN (without Political Ads) out numbered gma-7 since the mid February of 2010. For more than half a decade GMA Network enjoyed an overwhelming advantage in total Advertising Minutes than ABS-CBN complemented by a healthy margin in the ratings game and unrestricted commercial time. But it is noteworthy that for 5 consecutive months ABS-CBN out ranked GMA-7 in total Ad loads bringing together healthy revenue margins and better earnings.


For January to early February GMA-7 was on a slight advantage with a roughly 200 more ad minutes than its archival rival. But on late February, where both TNS and AGB Neilsen reported ABS-CBN to gain lead in Mega Manila, the Kapamilya Channel recaptured the lead in ad loads edging roughly 300 more ad minutes. From March to May GMA -7 experienced drastic down fall on total ad minutes while ABS-CBN continued to gain more and more ad loads peaking as high as 10,000 ad minutes in June. This narrowed ad volume for GMA was attributed to the absence of Procter and Gamble (2nd largest TV Advertiser) and Palmolive-Colgate products, worsened by weakened ratings in both Mega Manila and National Urban.

Nevertheless Atty. Gozon, President and Cheif Executive Officer of GMA Network Inc, is confident that the Network will regain momentum as the channel's overall ratings is picking up. In June to Ausgust, GMA-7 enjoyed an estimated 20% increase in advertising loads brought about by better ratings and healthy marketing Strategies. From August 1 to 11 alone total advertising revenues reached record high of P700M for channel 7!