We can never deny the fact that its the advertisers and not the viewers that matters most for TV outfits like ABS-CBN and GMA Network. The only thing that keeps ABS-CBN, GMA and TV5 from caring for its viewers is the very fact that more viewers attracts more advertisers. But of course its not always the case, advertisers also consider some factors before they decide to subscribe on a TV show. Some of these factors are the income class of the viewers and their age group. For example, Simply KC is terms of ratings (number of viewers) is lagging behind rivals, Knockout and Pokemon, in the National and Mega Manila Surveys, but if you notice its commercial advertisements are more than twice as many as the mentioned rivals, simply because the viewers of Simply KC have the purchasing power considering the fact that they belong to an older age group and on the upper income class compared to the young viewers of animated cartoons, hence they attract more advertisers.
Citing these differences we also noted a peculiar truth behind TV ratings and Commercial Ad loadings. If you notice only the Mega Manila Ratings reflect the behavior of the Advertisers, making the National Survey negligible. For example Pilyang Kerubin in the National Survey is very behind Agua Bendita in as much as a 15% margin, but in Mega Manila the gap shrinks to about only 5%. Now try to see the following ad minutes of these shows outlined below:
Friday, June 18, 2010
Gap 1
Agua Bendita
P & G = 3
Others = 9
Total = 12 ~ 4 minutes
Pilyang kerubin
Lemon Square = 2
Others = 10
Total = 12 ~ 4 minutes
Gap 2
Agua Bendita
P&G = 2
Others = 11
Total 13 ~ 4.25 munites
Pilyang Kerubin
Unilever = 2
Nestle = 2
Others = 6
Total = 10 ~ 3.5 minutes
Gap 3
Agua Bendita
P&G = 3
Others = 11
Total = 14 ~ 3.75 minutes
Pilyang Kerubin
Unilab = 1
Others = 11
Total = 12 ~ 3 minutes
Gap 4
Agua Bendita
P&G = 3
CDO = 2
Others = 10
Total = 15 ~ 4 munites
Pilyang Kerubin
Unilever = 2
Others = 8
Total = 10 ~ 3 minutes
TOTAL
Agua Bendita = 54 ~ 17 minutes
Estimated cost = P17M
Estimated cost = P17M
Pilyang Kerubin = 44 ~ 13.5 minutes
Estimated cost = P11.6M
Estimated Diff. = P5.4M
Estimated Diff. = P5.4M
We can also see that even at a large advantage in the National Surveys, Kung tayoy Magkakalayo only have the same volume of ads with The last Prince, which is battling neck to neck in Mega Manila Survey.
Kung Tayoy Magkakalayo
Total Ads = 44 ~ 15 minutes
Estimated Cost = P15M
The Last Prince
Total Ads = 44 ~ 15 minutes
Estimated Cost P12.9M
Estimated Cost Diff. = P2.1M
Estimated Cost Diff. = P2.1M
This proves that Mega Manila TV ratings remains to be the main concern of the Advertisers,..mysterious but factual.
Note: Most of Primetime Ads runs for only 15 seconds, while a few runs for 30 seconds. Actual costs might be higher for both networks.
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11 comments:
tama.......
Tubong-lugaw p nga ang 7, kc compare mo ang gastos,tf ng casts,location,etc.ang abs kc is after the quality of the show,ndi tinipid,magandang storya para tumatak tlaga s masa.
bawi sila s tfc at rights pag dinub at pinalabas s ibang bansa.dun tlaga cla nkaka-generate ng pera.pero pansinin mo,main stars ng abs operas lahat my endorsements.
@kipling
TAMA!!! ahhehehe i like you ki;ling. tsar. ahahaha
kipling pala.ahahaha
Kumusta aman ang storyline ng pilyang chenelin?
So babaw at ang pangit, pangit, pangit!
Yang mga creative writers nyo, painumin ng malunggay juice yang mga yan!
C raymart? Ewww, puro laos n ang artista nyo! Production b yan? Nameless lahat?
Ang ganda kaya ng kc!ang shite,inulit-ulit n naman ang one piece.hehe.d q nga lang alam qng marami cyang ads.kc dati namumutaktak ng colgate,palmolive soap/shampoo,plax,pati s qtv.ngaun malungkot n sila.
Sayang ang 500m huh?kya uber desperate n i-manipul8 ang ratings para wag magsipaglayasan ang mga advertisers.wag n lng kcng magyabang kc ang mga viewers matatalino,kahit ipagbandera nyo n #1 kau,e d naman nagre-reflect s quality ng shows nyo,wala din.
Ang ganda kaya ng kc!ang shite,inulit-ulit n naman ang one piece.hehe.d q nga lang alam qng marami cyang ads.kc dati namumutaktak ng colgate,palmolive soap/shampoo,plax,pati s qtv.ngaun malungkot n sila.
Sayang ang 500m huh?kya uber desperate n i-manipul8 ang ratings para wag magsipaglayasan ang mga advertisers.wag n lng kcng magyabang kc ang mga viewers matatalino,kahit ipagbandera nyo n #1 kau,e d naman nagre-reflect s quality ng shows nyo,wala din.
sa dalawang shows palang lamang na ng P7M ang ABS! san ka pa!
cant wait for the second quarter net income.NAAMOY KO NANG MAY MALULUGI TALAGA BWAHAHAHAHA
congratz sa Pilyang kerubin nanalo na sa wakas
Congrats AGUA.... Never been beaten by Pilay na Kerubin NATIONWIDE...
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