The premiere of Survivor Phils proved to be a huge success after its blockbuster debut on Monday that brought the reality program on top of the advertiser's choice! The 4th installation of the internationally hit franchise garnered a staggering 54 product placements placing it in a close second with the highly budgeted AMAYA that raked in 57 product placements! Its competing program from ABS-CBN, My Binondo Girl earned a respectable 46 product placements making it a modest competitor in the ad market.
Survivor Phils out ranked other primetime programs of the same genra as Pinoy Big Brother only attracted 23 product placement, barely making half of Survivor's ad revenues for the night. It also bested ABS-CBN's best performing program, 100 Days to Heaven which only earned roughly 49 product placements. Survivor Phils cleary stood as the advertiser's choice even if 100 Days to Heaven garnered more viewers in Mega Manila and NUTAM.
Survivor Phils earned a commercial loading sum of 18 ad minutes with a Household Ratings of 24% in Mega Manila according to AGB Nielsen.
Daldalita = 19 ads
Amaya = 57 ads
Munting Heredera = 34 ads
Survivor Philippines Celebrity Double Showdown = 54
Time Of My Life = 10 ads
Inside Protege = 4 ads
Sub-total = 178 product placements
"PRIME TIME BIDA"
Maria la del Barrio = 32 ads
100 Days to Heaven = 49 ads
Budoy = 39 ads
My Binondo Girl = 46 ads
PBB UnliNight = 23 ads
Nasaan Ka Elisa = 23 ads
Sub-total = 212 product placements
NOTE: Sub totals (product placements) are non comparable since Big Thing, 24 Oras and TV Patrol are not included in the ad counts.
Article by: TV NETWORK WAR