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Friday, September 24, 2010

SPOTLIGHT: PEOPLE RATINGS ISSUE CLARIFIED! EXCLUSSIVE ON NETWORKWAR!

Reading the comments/discussions from our recent articles, tvnetworkwar finds it relevant to give light to the issue about People's ratings as released by survey firm AGB Neilsen.

Contrary to the belief of many, AGB's People Ratings has been used by the survey firm as a measure of TV Viewership as early as the year 2007. As a matter of fact GMA-7 has been including this report from AGB on some of their press releases, however it was not at largely noticed by the public for it provides less meaning to the viewers.

Moreover AGB Nielsen's TV viewing People surveys are not only done in Mega Manila but also in National level as reported by GMA-7 in 2008, but the regular press releases in Pep.ph and some tabloids only gives emphasis to the Mega Manila figures as a tradition. Also AGB Nielsen still conducts its National and Mega Manila Household Ratings.

In addition People Ratings is not unique in the Philippines for in other first world countries Nielsen Media actually use this measure more as a basis for advertising  than the household ratings. In fact in  the U.S ratings are based on the number of viewers rather than on the number of household viewing a particular program.

GMA executives even highlighted this issue in one of their interviews pointing out that the very reason for the release of People's ratings is the mere fact that it provides more meaning and value to the advertisers. However in the Philippines the popularity and reliability of People's Ratings has not been stabilized because of its methodological  issues.


Below are the links and captions from related articles for guidance and information.

From pep.ph & gmaseven.blogspot
Link: http://gmaseven.blogspot.com/2010/06/gma-network-bosses-atty-felipe-gozon.html

PEOPLE RATINGS VS. HOUSEHOLD RATINGS. 

Mismong si Atty. Gozon na rin ang nagbanggit na ang basehan nila ng popularity ng isang show ay ang rating nito more than its commercial load.

Malaking usapin din ang tungkol sa ratings na inilalabas ng rating firms gaya ng AGB Nielsen Phils. at Taylor Nelson Sofres (TNS). Kapansin-pansin din na ang People Ratings na ng AGB ang ginagawang basehan ngayon ng GMA-7 sa rating ng kanilang mga programa sa Mega Manila, kumpara noon na Household Ratings ang ginagamit nila. Ang Household Ratings ang pinagbabasehan ng ABS-CBN sa inilalabas nilang national ratings ng TNS.

Ipinaliwanag naman ni Mr. Duavit ang pagkakaiba ng People Ratings sa Household Ratings.

"Ang basic distinction lang po nito, when we say Household Ratings, ang tinutukoy nito ay ang porsiyento ng households na nanonood. Pag sinabi nating People Ratings, it is the percentage of total people within the survey area that are watching. Kaya ho naging mas mahalaga na ang People Ratings ang maging basehan o pagbabasehan, it's simply because this is what the trade prefers when it makes advertising or buying decisions," aniya.

Dahil sa magkaibang data ang inilalabas ng AGB at TNS ay marami sa mga manonood ang naguguluhan kung ano nga bang ratings ang mas reliable at credible. Pero ano nga ba ang pagkakaiba ng dalawang rating firms na ito?

Ayon kay Mr. Duavit, "To our knowledge, ibang households ang napaglalagyan ng kanilang mga People Meters [gadgets] within the survey area. As to which one is more reliable, well, I will let the subscriber listing speak for itself. Ibig sabihin, kung titingnan natin ang mga korporasyon or related entities that subscribe to AGB, mas malaki ito kung ihahambing sa nagsu-subscribe sa TNS. But it's not for us to say."

Dagdag naman ni Atty. Gozon, "In practical terms, e, mas maraming People Meter na naka-deploy ang AGB kesa dito sa TNS. In fact, they have recently increased the deployment of meters. Kaya ngayon sa Mega Manila, ang weight that was given to Mega Manila is already 55 percent. It used to be 49-point something percent. And dinagdagan nila ng so many meters..."

From GMANEWS.tv
link: http://www.igma.tv/story/5455/GMA-Network-maintains-dominance-in-Mega-Manila-in-both-AGB-Nielsen-and-TNS-surveys

Nationwide ratings of AGB Nielsen reveal that the competitor’s lead over GMA in household ratings has dropped from 2.8 rating points in the 4th quarter of 2007 to only 1 point in the 4th quarter of 2008. In terms of people ratings, the 1.3 pt. lead of ABS-CBN in the 4th quarter of 2007 has also been reduced to only 0.4 pt. in the 4th quarter of 2008 with GMA closing the gap in both segments.

In the last quarter of 2008, GMA7's Dyesebel was the most-watched program nationwide based on both household and people ratings. From the 2nd to the 4th quarters of 2008, this popular program consistently topped the quarterly people ratings charts.

21 comments:

Anonymous said...

ay puchiks! Anu daw?! Hahaha kakatawa ginawang basehan at reference ang pep.ph at article released by gma exec...do you think its a credible source? Helow? Admin? Di kba nag.iisip? Bias at one-sided ang article na pinagbasehan mu...use ur brain okay?ü siyempre they will justify their propaganda at nagpauto ka naman? This article that you made was a crap! At bakit sa buong mundo household rating ang ginagamit? Moreso sa mga 1st world countries in europe and western regions...

Anonymous said...

ay puchiks! Anu daw?! Hahaha kakatawa ginawang basehan at reference ang pep.ph at article released by gma exec...do you think its a credible source? Helow? Admin? Di kba nag.iisip? Bias at one-sided ang article na pinagbasehan mu...use ur brain okay?ü siyempre they will justify their propaganda at nagpauto ka naman? This article that you made was a crap! At bakit sa buong mundo household rating ang ginagamit? Moreso sa mga 1st world countries in europe and western regions...

Anonymous said...
This comment has been removed by a blog administrator.
TV5_BEATS_ABS-CBN said...

Moreover People Ratings is not
unique inthe Philippines for in
other first world countries
Nielsen Media actually use this
measure more as a basis for
advertising more than the
household ratings. In fact in U.S
ratings are based on the number
of viewers rather than on the
number of household viewing.




Nasanay ka na kasi sa KANTAR BUMBAY Rating eh.

TV5_BEATS_ABSCBN said...

Moreover People Ratings is not
unique inthe Philippines for in
other first world countries
Nielsen Media actually use this
measure more as a basis for
advertising more than the
household ratings. In fact in U.S
ratings are based on the number
of viewers rather than on the
number of household viewing.


---


Nasanay ka na kasi sa KANTAR BUMBAY Rating eh...hahaha!

Anonymous said...

aanhin ng advertisers ang people ratings kung ang survey area, walang PURCHASING POWER?

yes these number maybe credible, but, why mega manila only?

this is still an ongoing debate on why METRO CEBU and METRO DAVAO is excluded when these two cities have a large scale of CONSUMERS.

simple - kasi ang baba ng rating ng GMA7 in these areas.

tagpi tagpi ang explanation nila. oo, in the US, people ratings ang gamit, pero NATIONWIDE - including the highly industrialized cities and the mountain states.

hindi na tanga ang advertisers na nagpapabola lang basta basta sa mga praise release.

isa pa, kung totoong mataas ang audience share nila nationwide like they claim, bakit sa mga provincial shows, mas dinudumog pa din ang kapamilya shows????

take note, hindi ko sinasabing nilalangaw ang gma7, MAS DINUDUMOG lang...

Anonymous said...

TV5_BEATS_ABS-CBN said...

sige ikaw teh, buhatin mo bangko ng tv5
home network ng mga magaling magbuhat ng bangko

sweaty_plumgana said...

Anonymous said...
aanhin ng advertisers ang
people ratings kung ang
survey area, walang
PURCHASING POWER?
yes these number maybe
credible, but, why mega
manila only?
this is still an ongoing debate
on why METRO CEBU and
METRO DAVAO is excluded
when these two cities have a
large scale of CONSUMERS.
simple - kasi ang baba ng
rating ng GMA7 in these areas.
tagpi tagpi ang explanation
nila. oo, in the US, people
ratings ang gamit, pero
NATIONWIDE - including the
highly industrialized cities and
the mountain states.
hindi na tanga ang advertisers
na nagpapabola lang basta
basta sa mga praise release.
isa pa, kung totoong mataas
ang audience share nila
nationwide like they claim,
bakit sa mga provincial shows,
mas dinudumog pa din ang
kapamilya shows????
take note, hindi ko sinasabing
nilalangaw ang gma7, MAS
DINUDUMOG lang...



-----

PURCHASING POWER?
Bakit ano ba ang Kadalasan ADS?
Honda? Gadgets? laptop? Cp? Appliances? loan? Real estate?



Hinde. Puro Retail. Puro PANG MASA.


*TIDE, SURF, CHAMPION

*COFFEE MATE, CREAM ALL

*SUNSILK, HnS, vaseline, rejoice, etc

*Creamsilk

*Happee, Colgate, Close Up

*PONDS P5 Sachet, OLAY SACHET, GARNIER Sachet


---

Mapa BEAUTY Products MAY RETAIL or SACHET na.

----


SA TINGIN MO MGA TANGING KAPAMILYA CLASS A at MAY PURCHASING POWER ang kayang bumili niyan?


Aanhin mo ang Kapamilya Class A, Kung Kayang kayang bilhin yan ng Mga mahihirap at CLASS B,C,D.

----

TANDAAN 80% NG SM MALLS AY nasa LUZON.


Mas MAHAL ang buhay sa Luzon, kumpara sa VisMin mura ang PAMASAHE. Kaya mura din ang BENTAHAN jan.

----

putangABS said...

tumpak!
sweaty_plumgana u made every kapamilya kapamelais kick their eggs.

dahhh
magtrabaho ka nlng para may purchasing power ka pa rin.ito yung sagot sa mga tanong mo,matagal na itong nasagot ng gma7 pero u covered ur eyes with envy pero again here's what you have to read.read carefully,understand fully and make sense.

putangABS said...

@dahhh
ito maliwanag pa sa araw...

Moreover AGB Nielsen's TV viewing People surveys are not only done in Mega Manila but also in National level as reported by GMA-7 in 2008, but the regular press releases in Pep.ph and some tabloids only gives emphasis to the Mega Manila figures as a tradition. Also AGB Nielsen still conducts its National and Mega Manila Household Ratings.

-walang press release ang agb ng national ratings.mega manila pa rin ang regular release nila kasi yun yong basehan at tradition ng agb.so ngayon,supalpal ka na sabi ko sa yo walang national rating ng agb.baka iba na naman ang pagka intindi mo,boba mo kasi.ito yung sagot sa kaka hanap mo sa national rating ng agb,wala!kung pilit mong sabihin na mayroon talaga,punta ka ng agb mg request ka ng release ng national rating ng agb,hindi ito tinatago kasi discretion ng kompanya kung ano e release nila same with kantar bumbay either national or mega manila.kung may dapat itago,ikaw yun kasi tanga ka na bobang boba mo pang magbasa.di ka makaintindi sa wala!
\wag kang magkamaling di maintindihan ang buong article kasi uunlakan ka na naman ng pgka tanga mo.

putangABS said...

@dahhh
tvnetworkwar na ang mismong nagpapa intindi sa yo.kakahiya kang bakla ka!sampal na ito sa iyong pgka tanga.

Anonymous said...

owwws? talaga...eh inilabas lang itong peoples ratings nung talunan ang gma 7....

COME ON..........

wag na kaming i mind conditioned...

anyway mas importante pa din ang NATIONWIDE SURVEY DAHIL NAGKALAT NA NGA ANG LAHAT NG SUPERMALLS SA BUONG PILIPINAS... KAYA TIGILAN NA ANG GANITONG MGA PALABAS...

MASKI SA IBANG COUNTRIES KAPAG TV SURVEY EH HOUSEHOLD RATINGS LANG WALANG PEOPLES RATINGS...

Anonymous said...

Marami kasing tanga sa pilipinas...na ngpapauto kapag kinoconvince ng peoples ratings..

eh in other countries household ratings pa din ano....dito lang ginamit yan, kasi madaming mangmang!!!

Anonymous said...

mga gagong kapuso, nilabas lang tong peoples rating n to ngayong taon nto, dhil talo kau sa hpousehold, gumgwa lng kau ng kwento, pra masabing number 1 kau, epal mga ungas,nung 2007, kau ang number 1 sa household sa AGB, bkit walang ghanito, ngyong natalo lng kau,
mga A, B-NORMAL kapusuck, utak ipis,magsamsam kau, kpag tumaas ulit ang rating nyo sa household, yun ulit ang ilalabas nyo, tama n ang gaguhan mga mukha kayung pera, gusto nyo lang dumami ang ads nyo, iba ang taktik ng GMA, monkey business, khit ano ggwin, tumaas lng ulit ang kita, e2ng mga fans nman ng kapusuck mga gago.paniwalang paniwal sa mga boss ng GMA, mga ungas kau

dahh said...

putangABS said...

@dahhh
tvnetworkwar na ang mismong nagpapa intindi sa yo.kakahiya kang bakla ka!sampal na ito sa iyong pgka tanga.




===== ows tlaga ganun talaga pag supalpal gagawa at gagawa ng paraan masabi lang na d napahiya alam mo ganyan na ganyan tactic ng gmeww mo manang mana ka tlaga hahahahaha alam nman nating lahat d2 na isang 2lad mo eh hinding hindi aamin ng pag ka bobo nya ok na un kc supalpal ka eh kaya next time bago ka ulit gumwa ng eksena cguraduhin mong hindi ka ma susupalpal sakit noh ouch...




===== putang gma wag mo baliktarin sampal sayo yan kc pahiya sakit masupalpal noh ouch ouch ouch.....





===== hindi lately ata lalong wlang substance mga comment mo d2 lagyan mo nman ng angham masyado ng malamya mga comment mo eh nakaka boring na rin minsan kunsabagay utak paa ka kya given na un bwahahahahah

putangABS said...

@dahhh
===== ek ek mo neng

===== ang nonsense mo bakling

===== bakling na walang pera

===== ubos kaagad ang 30 minutes mong pang internet kaya wala na naman pera kaya trabaho ulit sa basura

==== ekk ekk mo bakling

==== lahat ng comments may ganito bakling, walang period o comma o kahit anong punctuation,halatang hindi nag babasa ng matino,comments mo kahit isa walang nada,non sense at paulit ulit mga words may ouch, may supalpal,minsan 4 na tuldok sa huli,minsan lima.

==== nagmamarunong pero walang laman ang utak kundi putang utak.feeling may alam pero pressured.brainless kapamelai

sa lahat ng kapailyang nagmamarunong lahat kayo bobo,di matanggap ang pagkatalo kaya walang asenso.mga gago


==== hahaha ouch.... ..... supalpal o tsupalpal si dahhhh

boba

putangABS said...

mga tangang kapamilya kahit kailan mga walang utak

LaLa! said...

putangABS said...
mga tangang kapamilya kahit kailan mga walang utak

naku nagsalita ang MERONG utak. naku.

Anonymous said...

Hahahahahahahaha....

AGB, utuin ninyo ang viewers ninyo BUT NOT US....

GMA, mag-utuan kayo ng AGB....

Hahahahahahahahaha....

putangABS said...

@Lala
tralala ka talaga

Anonymous said...

do the research kung marunong kayo mag google mga Class A as in Alang utak na Kapams...

you'll see na ang mga first world countries are using peoplemeter...you will see it in the nielsen site nga rin pala. bakit ngaba peoplemeter ang binalandra nila sa site nila if household ratings ang ginagamit nila sa ibang bansa...mga utak talangka!

KPOP

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