In a submission to the National Telecommunications Commission (NTC), Sky Cable Corporation said it plans to spend P252 million for the rollout of direct broadcast satellite (DBS) service across 251 cities and municipalities. Also known as "direct-to-home," DBS transmits signals to subscribers using satellite. A unit of ABS-CBN Corporation, Sky Cable’s venture into satellite TV will pit it against three existing players, namely Cignal, Dream Satellite TV and GSat.
Last year, Cignal dislodged Sky Cable as the largest pay TV Provider, ending 2014 with 845,000 subscriber as compared with Sky Cable's 800,000. Sky Cable's foray into DBS is seen to facilitate regional expansion, as DBS service is more popular outside Metro Manila.
Pay TV business is facing increasing pressure in the digital tv age, as more channels in the free-to-air service makes Pay TV less appealing.