MANILA - TV5 today said it overtook rival GMA Network Inc in primetime audience ratings in Visayas and Mindanao.
Citing Nielsen TV Audience Measurement data from May 19 to 25, TV5 media research chief Chiqui Trivino said the network outranked GMA in Visayas and Mindanao for primetime, particularly in Metro Iloilo, Metro Bacolod, Metro Cebu, Cagayan De Oro and Metro General Santos.
Trivino said TV5 posted a 20 percent audience share in Visayas, four points ahead of GMA's 16 percent. ABS-CBN Corp recorded a 53 percent share.
In Mindanao, the Kapatid network's 15 percent beat Kapuso's 12 percent, while ABS-CBN posted a 61 percent audience share.
Since January 2012, GMA's 21 percent audience share in Visayas dropped by five points to 16 percent in May, while its audience share in Mindanao fell by 10 points to 12 percent from 22 percent previously.
In contrast, TV5's audience share in Visayas posted a five points increase from 15 percent in January 2012 to 20 percent last month.
The Kapatid network's audience share in Mindanao for primetime also increased by three points to 12 percent last month from 13 percent in January 2012.
In Cagayan de Oro, TV5 posted an audience share of 27 percent, surpassing GMA's 16 percent. In General Santos, TV5 hit a 36 percent audience share, one point shy of ABS-CBN's 37 percent share.
For Luzon, TV5 recorded a 17 percent audience for primetime, while GMA recorded 33 percent and ABS-CBN, 34 percent.
In Metro Manila, TV5's primetime audience share stood at 17 percent, while in Metro Dagupan and Metro Naga, its share settled at 19 percent and 12 percent, respectively.
GMA had a 34 percent audience share in Metro Manila while ABS-CBN had 32 percent.