According to a filing by ABC Development Corp, the operator of TV5, Wiltime Bigtime, its flagship program that airs during the evening primetime slot of 6 p.m. to 10:30 p.m., registered a 1-percent decline in ad airtime minutes for the first nine months of 2012, making TV5 the only station among the so-called “Big Three” to suffer a decline in this time slot during the period.
According to the documents, TV5's reported TOTAL revenues of P784.6 million during the first half of 2012. This was dwarfed by the network’s production costs for the period of P2.37 billion—already representing two-thirds of the full 2011 level—which, together with P19 million in non-operating income, resulted in a gross operating loss of P1.56 billion for the first semester.No comparative figures were available for the same period last year, but the network’s revenues for the whole of 2011 stood at P2.31 billion while production costs amounted to P3.76 billion. A broadcast industry source disclosed that TV5 has so far experienced a 53-percent increase in airtime minutes for the first nine months of 2012, but noted that the growth was not matched by a corresponding increase in revenues.“It appears like [they’ve implemented] a ‘buy one, take five free spots’ scheme,” the source said.
Wiltime Bigtime is set to move to noontime next year, as TV5 embarks on an ambitious program to challenge
GMA-7 and ABS-CBN.