Gozon said GMA is accelerating its election spending for next year programmed at about P100 million.
“We have programmed more than P100 million. It is earmarked for next year but we need to be prepared. We need to buy the necessary facilities and equipment,” he said.
During Wednesday’s trade launch, several interactive booths were put up to further showcase GMA’s offerings for the first quarter of 2013 including its coverage of the forthcoming election period.
“Digital technology has changed the way viewers consume media,” said GMA Marketing and Productions Inc. President Lizelle Maralag. “This 2013, we are all about charting new grounds as we introduce new and innovative ways to deliver the desired results of our advertisers, from digital to classical media platforms,” added Maralag.
GMA introduced mobile applications that allow users to scan actual items, images or codes to gain access to a variety of content from its popular TV shows.
These applications also serve as venues for advertisers to have their own promotional activities for these products.
However, despite the changes in the way viewers behave, GMA maintains that content will always be the primary driver for viewership.