GMA-7's newest primetime series, LUNA BLANCA, has made a fine debut in Mega Manila, scoring a trivial lead over closest rival, Princess and I. AGB Nielsen reported Luna Blanca (LB) garnering 26.3% household rating, up by 0.5 percentage points from Princess and I with 25.8% in Mega Manila. However this might just be a temporary success as series debut usually has a slight boost in viewership due to viewer's curiosity. The real score of the battle is to be seen in the coming days as LB's plot progresses.
LB's predecessor, Biritera, experienced inferiority in the numbers game against Princess and I consistently losing in Mega Manila and National Urban.
Princess and I still had a huge lead in National Urban with 33.3% household ratings versus LB's 19.0%, citing figures from Kantar.
AGB Nielsen (Mega Manila)
Princess and I 25.8%
Luna Blanca 26.3%
Princess and I 33.3%
Luna Blanca 19.0%
TV NETWORK WAR ORIGINAL