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Wednesday, April 4, 2012

KANTAR: ABS-CBN LEADS NATIONAL TV RATINGS IN MARCH!

ABS-CBN Corporation led all TV networks in terms of viewership as measured by national TV ratings last March and continued to dominate primetime television across the country by wrestling leadership in Mega and Metro Manila from its rival.Data from the industry-trusted multinational audience research group Kantar Media, which has national samples of 1,324 homes and 7,666 individuals that are statistically representative of total Philippine TV population, show that ABS-CBN obtained an average audience share of 36% nationwide for total day viewership, which was higher than GMA’s 34%

Kantar Media also reported that more Filipinos nationwide watch ABS-CBN during primetime (6 pm to 12 mn) as seen in ABS-CBN’s primetime audience share of 44%, which increased from previous month’s 41.4%. This represents a 15-point lead over GMA’s primetime audience share of 29%.

ABS-CBN took the lead in its rivals’ claimed bailiwicks of Mega and Metro Manila on the important primetime block when viewing levels peak and when advertisers place more of their TV ads to reach more viewers. ABS-CBN averaged 36% in audience share vs GMA’s 34% in Mega Manila and 38% vs 32% in Metro Manila.

Among all primetime programs, “Walang Hanggan” soared high in TV ratings and led the pack nationwide with an average TV rating of 35.2% compared to its rival “My Beloved” with only 16%. Even in Mega Manila and Metro Manila, the Coco Martin-Julia Montes starrer was the most watched with 29.3% vs 20.2% and 31.5% vs 19% respectively.

ABS-CBN also won in other territories on total day and earned an average audience share of 39% vs GMA’s 35% in Balance Luzon (areas in Luzon outside Mega Manila); 48% vs 23% in Visayas; and 54% vs 16% in Mindanao.

Kantar Media’s report showed that nine ABS-CBN programs figured in the top ten most watched programs, while a blocktimer that produces a program aired on GMA network landed on the 10th spot.

“Walang Hanggan” continues to be the most watched show in the country followed by recently concluded “Budoy” with an average national TV rating of 29%, “E-Boy” with 28.9%, and the new series “Dahil sa Pag-ibig” (27.8%) .

“MMK” is still the number one weekend program with an average national TV rating of 28% followed by “Wansapanataym” (23.8%), while “TV Patrol” remains to be the number one with an average national TV rating of 25.2%. When it comes to current affairs program, “Rated K” is still the undisputed leader with 22.4%.

ABS-CBN’S new show Sarah G Live” made a strong debut as it instantly ranked 9th in the top ten with 21.4%.

ABS-CBN’s late afternoon block (3PM to 6 PM) is gaining ground and increased from an average national audience share of 29.1% in January 2012 to 34% in March 2012.

ABS-CBN’s DZMM topped all AM radio stations last February in Mega Manila with a 42.1% audience share, higher by 14.4 points higher than GMA’s DZBB that only got 27.7%, according to the Nielsen Mega Manila RAM data.

Kantar Media, a multinational market research group that specializes in audience measurement in more than 80 countries, has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court contrary to claims by GMA, which is not a party to the case, that it has been resolved.

16 comments:

mOST wanTED said...

WOW ang sakit nman..para s mga kapuso jan visayas/mindanao bilng n bilng un nnunuod ng GMA.(number 1 nga!!!)heheheh

SA TOP 10(EAT BULAGA LNG..)ASTIG

Anonymous said...

Kagabi sa Saksi ipinalabas na no.1 DAW ang GMA for March 2012 according to NUTAM... 7 out of 10 GMA shows made it to the Top 10 (no ranking displayed) for March 2012... (CAN SOMEONE NAME THE THREE REMAINING SHOWS ON THAT LIST?)

Tapos si Vicky Morales ikinumpara ang NUTAM sa KANTAR sa huli....

KAPAMILYAS BELIEVE THAT AGB "TAMPERS" ITS OWN RATINGS BEHIND THE SCENES...

GMA = GREATER M0R0N AREA

Anonymous said...

walang naniniwala sa kantar na yan simply because kakaunti ang panel nila , ang agb mas marami, kaya nanloloko lang ang kantar. isa pa nag-iisa lang ang abs sa kantar na subbscriber nila kaya pinpanigan ng kantar ang abs kaya walng credibility ang kantar !

Anonymous said...

this network war is so unfair! be fair, and don't be evils! why ?because you don't include the news about the fact thT GMA 7 IS once again topING the NUTAM survey for the month of march 2012!

katuLONGGMA said...

Anonymous said...
walang naniniwala sa kantar na yan simply because kakaunti ang panel nila , ang agb mas marami, kaya nanloloko lang ang kantar. isa pa nag-iisa lang ang abs sa kantar na subbscriber nila kaya pinpanigan ng kantar ang abs kaya walng credibility ang kantar !

April 7, 2012 3:54 PM

-----------------------------------

Walang naniniwala sa Kantar? sa AGB, Mataas daw ang Ratings ng GMA shows pero ang Tanong, Pinag-uusapan ba ang GMA artists? Pinag-uusapan ba ang Shows nila? Ang ABS-CBN, kulelat daw sa AGB pero Pinagkakaguluhan ang mga Artista, ang mga Palabas eh HOT Topic palagi. Isa lang ang Subscriber ng Kantar at ABS-CBN lang daw? Weh? Where did you find your facts? Na MANIPULATE na naman ng GMA ang utak mo? ;) ABS-CBN lang ang Subscriber ng Kantar? Ano tawag mo sa NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation PLUS pan-regional networks tulad ng CSM Media Inc., Fox International Channels, Star HK, Discovery Channel, AXN, HBO, MTV, and Sony Pictures Television International? Mga gawa-gawang Subscribers lang? Kaloka! ;) Know your FACTS first bago ka Magsalita ng Walang Laman at pumutak ng Kung anu-ano ;) Hallucinated Fan from the Assuming Double Number 1 kuno na GMA, at ang tanong ng Lahat, saang Parte ng Bansa Number 1 ang GMA? Even Gozon doesn't know the Answer ;) Simple ;)

Anonymous said...

^^^
Also GME Films not always no.1 sa takilya... palaging taob ng mga Star Cinema at foreign films...

Anonymous said...

AGB suspende in other countries


http://www.worldbulletin.net/?aType=haber&ArticleID=83265

mOST wanTED said...

TAKE NOTE: sorry to say this pero mga TANGA lng un nniniwala s AGB...

AGB..TAKE NOTE: hnde n poh sila active s ibang bansa..AGB SHOW da list..NOW?

Anonymous said...

the link provided above disappoints me more about AGB. Haayy.. at it really questions my thoughts about no.1 dw ng GMA. gladly.. switched to kapamilya.. i saw that ABSCBN is so humble. kasi sa NYF for tv, gma claims n meron silang nominated shows, un pla meron din ang dos..

Anonymous said...

numero uno jud ang kapamilya sa vismin! kana ang tinood!

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