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Monday, April 16, 2012

ABS-CBN CORP. TO SPEND P5 BILLION THIS YEAR TO EXPAND BROADBAND BUSINESS!

MANILA, Philippines - Despite cuts in advertising and rising production costs, Valdueza said ABS-CBN would pursue an "aggressive" spending plan in 2012, even as competitor GMA-7 tightens its belt.

The bright spot for ABS-CBN was the strong 10% revenue growth (P4.3-B) in broadband as unit Sky Cable grew subscribers 18% year on year.

"It's a sign we have to invest more," said Valdueza.

The financial officer expects capital expenditures to reach about P5 billion in 2012; in 2011, it was P4.2 billion.


"The bulk of that will go towards the cable business for Sky to expand our broadband business," said Valdueza.

He added, "It's a temporary setback last year with the economy down locally and globally. We continue to invest because we believe things will continue to improve, our rating continue to improve, we just need to address our signal problem."

He explained that their analog signal had sometimes put ABS-CBN at a disadvantage in broadcasting to certain Metro Manila locations.

Valdueza hoped Sky Cable would move them beyond television. He said Sky "will service all possible potential platforms. It will be available to the consumer wherever they may be, cellphone, iPad or laptop." 

"Our content should be available in all platforms," he added.
Drop in subscribers, ads

Consolidated revenues from advertising and consumer sales fell a whopping 13%. Even taking out spending for political ads in 2010, consolidated revenue would have declined 6% year on year.

The company felt the loss since, as Valdueza put it, "roughly 60% of the business is in advertising."

The financial officer explained, "If you look at the local economy it's a bit down… even the global economies are down so there are budget cuts coming from our advertisers."

Even as less money came in, production costs rose 25% year-on-year.

Meanwhile, ABS-CBN's number of viewers remained almost flat at about 2.45 million, with continued growth in Canada, Asia Pacific and Australia but declining viewers in its traditional strongholds of North America and the Middle East.




SOURCE- Rappler.com

4 comments:

Anonymous said...

April 15, 2012 AGB Household
[b]Jose and Wally Concert - 31.1% [/b]
Bb.Pilipinas 2012 - 11.3

mOST wanTED said...

WOW pti BB PILIPINAS PINATULAN N NG MGA TGA GMA heheheh.......wawa n kc s PRIMETIME eh...

mOST wanTED said...

Coco Martin is Voted Sexiest Man in the Philippines for 2012

100 SEXIEST MEN IN THE PHILIPPINES FOR 2012

1. Coco Martin – 29918
2. Aljur Abrenica – 27,601
3. Vhong Navarro – 27532
4. Xian Lim – 27072
5. Paulo Avelino – 25689
6. Gerald Anderson – 15624
7. JM de Guzman – 13231
8. Enrique Gil – 13134
9. Derek Ramsay – 12030
10. Sam Milby – 12003

11. Enchong Dee – 11417
12. Mark Luz – 10786 (new entry)
13. Jericho Rosales – 9494
14. Jake Cuenca – 9340
15. Dingdong Dantes – 8772
16. Jerico Redrico – 8345 (new entry)
17. Rafael Rosell – 8178
18. John Lloyd Cruz – 8163
19. Kevin Fowler – 8063 (new entry)
20. Chris Tiu – 7889

21. Zanjoe Marudo – 6904
22. Slater Young – 6767 (new entry)
23. Jon Avila – 6584
24. Rocco Nacino – 6440
25. Piolo Pascual – 6423
26. Paul Soriano – 6330
27. Ahron Villena – 6312
28. Rodjun Cruz - 6194
29. Richard Gutierrez – 6152
30. Jason Abalos – 6005

31. Dennis Trillo – 5992
32. Tom Rodriguez – 5946
33. Albert Martinez – 5941
34. Ejay Falcon – 5642
35. JC de Vera – 5623
36. Billy Crawford – 5586
37. Phil Younghusband – 5517
38. Joem Bascon – 5432
39. Luis Manzano – 5385
40. Diether Ocampo – 5212

41. Matteo Guidicelli – 5021
42. Carl Guevarra – 5008
43. Carlo Romero – 4969 (new entry)
44. James Younghusband – 4963
45. Alden Richards – 4948
46. Enzo Pineda – 4838
47. Marc Nelson – 4692
48. Robin Padilla – 4642
49. Edgar Allan Guzman – 4551
50. Alfred Vargas – 4528

51. Matt Evans – 4382
52. Borgy Manotoc – 4373
53. Bryan Termulo – 4290 (new entry)
54. James Yap – 4197
55. Ryan Agoncillo – 4134
56. Neil Etheridge – 3991
57. Mike Tan – 3984
58. Alex Castro – 3967
59. Aga Muhlach – 3955
60. Martin del Rosario – 3936

61. Christian Bautista – 3859
62. John Prats – 3799
63. Sid Lucero – 3713
64. Kean Cipriano – 3691
65. Geoff Eigenmann – 3641
66. Rayver Cruz – 3442
67. Atom Araullo – 3416
68. Markki Stroem – 3386
69. Carlos Agassi – 3360
70. John Estrada – 3294

71. Oyo Sotto – 3281
72. Mark Herras – 3258
73. Joross Gamboa – 3238
74. Fhrancis Lopez – 3228 (new entry)
75. Luis Alandy – 3213
76. Hayden Kho – 3204
77. JC Tiuseco – 3156
78. Drew Arellano – 3069
79. Joseph Marco – 3021
80. Mikael Daez – 2894

81. Prince Stefan – 2808
82. Gabby Concepcion – 2789
83. Simon Atkins – 2776
84. Erik Santos – 2712
85. Mark Anthony Fernandez – 2701
86. Richard Gomez – 2646
87. Manuel Chua – 2635
88. Chris Cayzer – 2574
89. Aly Borromeo – 2559 (new entry)
90. TJ Trinidad – 2553

91. Richard Poon – 2462
92. Franco Daza – 2345
93. JayR – 2285
94. Marco Alcaraz – 2267
95. Kris Lawrence – 2227
96. Marvin Agustin – 2214
97. Marlon Stockinger – 2203
98. Victor Basa – 2191
99. Kiefer Ravena – 2121 (new entry)
100. Jome Silayan – 2119

Anonymous said...

OFF-TOPIC ang lahat na nasa itass ko...

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