ABS-CBN continued to dominate nationwide primetime TV ratings in November with its strong line-up of shows with an average national audience share of 42%, or 11 points higher than GMA’s 31%, based on recent data from Kantar Media.
The Kapamilya network ruled the primetime block (6PM to 12MN) in Metro Manila with a national average audience share of 36% vs GMA’s 34%; Balance Luzon (areas in Luzon outside Mega Manila) with 44% vs 31%; the Visayas with 60% vs 19%; and Mindanao with 61% vs. GMA’s 15%.
ABS-CBN registered a net income of P2.1 billion in the third quarter of 2011, while GMA Network reported only a P1.58 billion net income in the same period.
Kantar Media has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.
ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.