For the first time, the three big competing networks—ABS-CBN, GMA 7 and TV5—will be on one stage on Friday to share their views on “Future of TV, Future of Media.”
Top honchos Eugenio Lopez III of ABS-CBN, Felipe L. Gozon of GMA 7 and Manuel V. Pangilinan of TV5 are coming here for a “friendly engagement” to find ways on how to make things better, Fernando said.
“It’s very good for the AdBoard to be able to advocate that each Ad Congress be in a place outside of Metro Manila because we want to support local tourism,” Romualdez said.
Pulling off this coup needed a dash of charm – and a chockfull of chutzpah. "We were dared by the inconceivable," says Margot Torres, Programs Committee Chair. "We knew it wouldn't be possible to get Gabby, Atty. Gozon and MVP together in a small event. So, how about getting them together in front of more than 3 thousand people in the ad congress? And in CamSur at that!" she adds.
While their appearance together is already a media milestone, this goes beyond TV testosterone trio. Gozon, Lopez and Pangilinan know that their active – in this case, personal - participation in the ad congress is truly a show-stopper!
"The current state of TV is revolutionary, and this ad congress is all about changing the game. Having no less than the Chairmen of each network on the same stage says it all," says Torres.
The board is composed of Associated of Accredited Advertising Agencies-Philippines (4As), Advertising Suppliers Association of the Philippines (Asap), Cinema Advertising Association of the Philippines (CAAP), Independent Blocktimers Association of the Philippines (IBA), Kapisanan ng mga Brodkaster sa Pilipinas (KBP), Marketing and Opinion Research Society of the Philippines (MORES), Outdoor Advertising Association of the Philippines (OAAP), Philippine Association of National Advertisers (Pana) and United Print Media Group (UPMG).Getting the networks Chairman and CEO triumvirate under the same spotlight, on the same stage, is a romp enough to top all reality TV show ratings and media surveys, or clog Twitter and Facebook traffic.
Will Philippine TV's big guns share trade secrets? Find out at AdCongress22!