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nufnang

nuffnang

Thursday, September 29, 2011

NETWORK WAR HEATS UP!

Dolphy, Aga Muhlach, Lorna Tolentino, Maricel Soriano, Willie Revillame, What do these stars have in common? They have severed their long relationship with ABS-CBN and embarked on a new career path with TV5. Some are calling this exodus a big loss for the Kapamilya network but is it really?

There's no question that Willie's exit from ABS-CBN hurt the network. Their noontime slot is still languishing after "Wowowee" went off the air and Willie's early evening show is a big winner on TV5. However, the rest of the transferees as well as recent recruits like Eddie Garcia, Susan Roces and Nora Aunor are what I consider…well, the politically correct terms for them would be more experienced, seasoned, veterans. Dolphy, Eddie, Susan and Nora are considered not just veterans but icons of the entertainment industry.


The younger crop, who may be considered tomorrow's probable icons, like John Lloyd Cruz, KC Concepcion, Sarah Geronimo, GMA'7s' Richard Gutierrez, Marian Rivera and Dingdong Dantes and other stars in their 20s and 30s have so far remained loyal to their mother networks.

The questions is: will the TV audience composed mostly of viewers below 30 years old choose to watch Dolphy over John Lloyd or Lorna over KC? Nora will definitely attract Noranians and knowledgeable viewers who admire her acting talent. Will the young members of the audience who are not familiar with Nora abandon their youthful idols from ABS and GMA? Meanwhile, they seem to have rendered their decision as far as the Diamond Star is concerned. There's been no word about a new show since Maricel's drama anthology ended last year.

TV5 is miles ahead in terms of acting talent. Lorna, Nora and Eddie will, hands down, outshine the young stars of the Kapamilya and Kapuso networks. It remains to be seen whether great acting will result in high ratings. Winning the ratings game is important to the Number One Kapatid, Manny Pangilinan, who has been spending big bucks to get big names to his stable. Without high ratings, advertisers will not buy into TV 5's shows and without commercials. MVP's huge expenditures will only result in huge losses for the network.

So far, the Kapatid network's prize catch has to be Aga Muhlach. Given the right vehicle, he can command a huge following in his new home. So I am wondering why Aga is not appearing in a rom com and instead is hosting a documentary that is not even well-conceived. His inaugural show had to do with dinosaurs and he really didn't do much work in the premiere episode. Is he trying to compete with Bong Revilla who has a similar show on GMA?

I'm sure MVP and his bright boys realize that for their network to score with the young audience, they have to attract the younger performers from the two major networks. The present crop of young stars on TV5 like Alex Gonzaga, Danita Paner and Jasmine Curtis Smith have not yet demonstrated their drawing power. There's talk that Sarah Geronimo is being targeted and the network is trying to use Viva's Boss Vic, who is Sarah's manager, to convince his ward to make the switch. If they accomplish that, I would consider that a major accomplishment for Sarah is a certified audience drawer. I'm also quite certain that ABS-CBN is moving heaven and earth to keep not just Sarah but their other precious young talents.

If TV5 does succeed in luring the Kapamilya network's major young stars, it only goes to prove that "what goes around comes around." 

BY: Ed Sicam

12 comments:

Anonymous said...

as of last quarter, ABS-CBN still has the biggest chunk of advertisement loads

=)

'nuff said

yes said...

heheh kc un mtatandang artesta lng un kya nilang byaran para lumipat s TV5...kc wala ng show...heheheh

pero un mga bantang artesta like kc,kim,jerald...at iba p...susme mhhatak kya nila n lumipat s TV5??/


IN YOUR DREAM TV5.

yes said...

ABS-CBN lng ang nag iisang network s pilipinas...khit ano p un gagawin ng ibng network hnde yan kdali itumba khit kailan...GMA nga diba wala mgawa s ABS..tv5 p kya?

SABE nga ni joey deleon wala p s kalingkingan ang GMA s ABS...

Anonymous said...

ay nako,,gma parin ang number 1..kahit ano pang sabihin niyo..gma is the best with balance programming..

kahit walang big stars masyado ang gma,,tinatangkilik parin ng mga tao kasi tunay na makamasa,,lalo na sa mega manila..

Anonymous said...

OT
----
CONFIRMED!!
ABS-CBN has acquired the rights for The X Factor. May mga teasers na silang pinapalabas!

The Voice and The X Factor on one station, saan ka pa!

Anonymous said...

ay nako,,gma parin ang number 1..kahit ano pang sabihin niyo..gma is the best with balance programming..

kahit walang big stars masyado ang gma,,tinatangkilik parin ng mga tao kasi tunay na makamasa,,lalo na sa mega manila..

________________

No 1 ka dyan. No. 3 kamo sunod sa tv 5

Anonymous said...

tama yung nasa taas ko. GMA ay makamasa, ibig sabihin puro taga squatters yung mga nanood. paano kasi walang mga cable. yan tuloy di nyo alam yung GMA daming kinopyang international shows. GMA kasi squatter walang pambili ng rights hahahaha no. 1 sa pang gagaya! tama ka dun! hahahaha

JAY theheart_serve@yahoo.com said...

tv5 hakotin nyo man lahat ng artista ng dos isa lang masasabi ko sa inyo mananatili kaming kapamilya pag lumipat talent ng abs kaaway na namin sya kasi WE LOVE THE NETRWORK (abs-cbn) NOT THE TALENT yan ang secreto mg pagiging no. ng mga KAPAMILYA

Anonymous said...

abs daw ang maraming tv ads? mali ka! GMA na ang mas maraming tV ads, sa afternoon palang talo na ang ABS, mantakin mu ang ad load ng Eat bulaga pa lang, almost 15 minutes per gap kumpara sa iba jn.grabe din ang tv ads load ng GMA primetime shows lalo na sa 24 oras munting Her. at Amaya.

Anonymous said...

abs daw ang maraming tv ads? mali ka! GMA na ang mas maraming tV ads, sa afternoon palang talo na ang ABS, mantakin mu ang ad load ng Eat bulaga pa lang, almost 15 minutes per gap kumpara sa iba jn.grabe din ang tv ads load ng GMA primetime shows lalo na sa 24 oras munting Her. at Amaya.

Anonymous said...

Anonymous Anonymous said...

abs daw ang maraming tv ads? mali ka! GMA na ang mas maraming tV ads, sa afternoon palang talo na ang ABS, mantakin mu ang ad load ng Eat bulaga pa lang, almost 15 minutes per gap kumpara sa iba jn.grabe din ang tv ads load ng GMA primetime shows lalo na sa 24 oras munting Her. at Amaya.

----
o sige, kitakits na lang ulit sa Q3 Net Income ah?

so far kasi as of Q2 TAMBAK NA KAYO EH!
gets mo yun??
para makahabol, wag kayo magpalabas, puro commercial lang!

WAHAHAHAHAHAHA

Anonymous said...

ilang buwan na lang ang bibilangin, ABS at saka TV5 na ang nag-aagawan sa tvnetworkwar sa spot 1.

sayang naman mawawala na ang GMA sa slot no 2. tuloytuloy na ang pagiging no3 neto.


Hulaan kung alin ang noodles network?

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