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Tuesday, August 16, 2011

STRONGER PRIME TIME DRIVES ABS-CBN AD REVENUES UP BY 4%!

ABS-CBN’s regular advertising revenues increased by 4% year-on-year due an upswing in its advertising minutes in prime time which makes up 75% of the company's total ad income. The big jump in prime time offset the decline in the daytime caused by week afternoon and noontime programs. The absence of Wowowee which was one of the main money makers last year was negligible thanks to the increased load in the late morning and evening slots. 

 However, counting non-recurring political advocacies advertising revenues experienced a decline of 24% from a year ago reaching only P8.8 billion.


Net income attributable to shareholders for the first half of 2011 is at P1.7 billion, aided by a gain on sale of Sky Cable Philippine Depositary Receipts (PDRs) to the Singaporean company, STT Communications Ltd. Meanwhile, earnings before interest, taxes, depreciation and amortization (EBITDA) hit P4.0 billion.
For the period January to June 2011, eighteen of the company’s primetime shows were in the Top 20 with fifteen occupying the Top 13 slots: Emil Cruz Jr.’s Mara Clara, 100 Days To Heaven, Pablo S. Gomez’s Mutya, Minsan Lang Kita Iibigin, Guns And Roses, Pilipinas Got Talent (Saturday and Sunday), Noah, Maalaala Mo Kaya, TV Patrol (Weekday), Imortal, Rated K Handa Na Ba Kayo?, Wansapanataym, Gandang Gabi Vice and Goin’ Bulilit.



4 comments:

Anonymous said...

katibayan na kahit wala ang wowowee tumaas pa rin ang kita ng KAPAMILYA NETWORK....HINDI LANG NAMAN KASI WOWOWEE ANG NGDADALA NG ABS-CBN 2....

congratulations kapamilya...

at kagabi kitang-kita sa tv screen yung mall tour ng MINSAN LANG KITA IIBIGIN NA TALAGANG DINUMOG NG MGA TAO, MAGING CEBU AT SA MEGA-MANILA...

kaya buking na buking ang pandaraya ng ratings sa megamanila...iba ang nakikita ng mga mata sa isinasubmit na datas...

AWARE NA AWARE NA ANG MGA TAO SA DAYAAN SA TV RATINGS...EVEN THE ADVERTISERS...KAYA WAG NG LINLANGIN ANG MGA TAO DAHIL HINDI NAMAN MANGMANG ANG MGA TELEVIEWERS PARA DI MALAMAN ANG TOTOO.

Anonymous said...

MASKI ANG ASAP pinapalabas na mahina ang ratings sa megamanila pero halos lahat ng bumubuo ng ASAP EH MAY TV COMMERCIALS...

si ANNE NA LANG SOBRANG DAMI NG COMMERCIALS, BAGO ANG SMART COMMERCIAL NIYA...

SI GERALD AND SARAH NAMAN KINUHA NG GLOBE, PWERA PA YUNG IBANG TVC'S NI SARAH,

SI MAJA,MATTEO,EMPRESS,EJAY, KINUHA NAMAN NG HEAD AND SHOULDERS,

SI BILLY AND NIKKI GIL BAGO ANG COLGATE COMMERCIAL.

ANG KANTO BOYS UNG NAM NAM COMMERCIALS NILA PWERA PA ANG SANGKATUTAK NA TVC'S NI JONH LLOYD..

buking na buking na ang mga mandaraya sa ratings sa megamanila......

Anonymous said...

Siyang bumubukid ng kaniyang lupain ay magkakaroon ng saganang buhay; ngunit siyang sumusunod sa taong walang kabuluhan ay walang unawa. (Proverbs 12:11) Siyang bumubukid ng kaniyang lupain ay magkakaroon ng saganang buhay; ngunit siyang sumusunod sa mga walang kabuluhang tao ay madudukhang mainam. (Proverbs 28:19)

Anonymous said...

ok lang na talo DAW ang ASAP ROCKS SA pp... sino ba nag may maraming commercials at saan ba sila napapanood yun lang po...

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