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Wednesday, March 9, 2011

GMA-7 PROMISED ADVERTISERS NOT TO INCREASE AD RATES FOR EARLY BOOKINGS!

GMA Network moved to lock in upfront commitments for some of its biggest volume advertisers last November(2010) — "an unusual move as upfront strategies are usually initiated by advertisers, not the broadcaster". This helped GMA secure 50% of its 2011 ad sales targets by November last year.

“They were very aggressive towards the end of the year trying to seal as many negotiations as they could by offering no rate increase for 2011,” says Venus Navalta, chairman of media agency ZenithOptimedia Philippines. “So for those who went ahead, it’s kind of good for them because GMA is on the uptrend.”


GMA responded with a swift programming revamp last year, ditching shows that had little appeal to advertisers , even if they were rating well, and put more focus on fantasy series, a core strength, in response to viewer demand.

“The dip in TV ratings last year woke us up, as we realized that we have become a bit complacent amidst stiffer competition,” Gozon says.

Gozon also expects online advertising revenues for GMA’s recently rebranded news website GMA News Online to pick up following the appointment of a specialist online ratings firm, Effective Measure, by a cross industry group of digital publishers.

The broadcaster also recently announced a joint venture between its new media subsidiary and the Manila Jockey Club to develop gaming technology across multiple platforms, as part of a move to develop new revenue streams.

The biggest brands in the Philippines tend to view the Mega Manila and national markets as equally important though despite building a stronghold in the more affluent Mega Manila area, national leadership had proved elusive to GMA.

GMA also migrated to Hong Kong satellite provider APT Satellite last year, to widen its national satellite footprint. This year, it plans to convert more of its provincial relay stations into originating stations that can produce local programs, with an eye on building up local ad sales revenues, which are ABS-CBN enjoys  sole dominance.

GMA has four originating stations to date, some of which run 30-minute local news shows before the national news as well as early morning variety shows.

Credits: http://www.asiamediajournal.com

22 comments:

Anonymous said...

parang nagmamakaawa sila sa advertisers na sabihing dito na kayo HINDE KAMI MAG TATAAS NG SINGIL..samantala ang ABS, they have plans to increase their ads na naman...

Kawawang GMEw...ano ba yan.Ganyan na ba ang number 1 Nationwide? Pasalamat kayo may airhead kami at nadamay ang afternoon namin pero may paraan para maka bawi kami...

Claim lang nila number 1 Nationwide dahil sa afternoon sila umngat pero maniwal man kayo o hinde lahat ng mga empleyado ay naka uwi na at magsisimula nang manood ng TV at yan ang pinaka importante sa lahat.

gaya sa USA, ang ratings nila ay PRIMETIME lang check nyo website http://www.zap2it.com/tv/ratings/


alam na ninyo kung bakit importante ang primetime???Chimay versus empleyado...

Anonymous said...

puro profit for management ang habol
dupang

bakit hindi ka mag isip kung pano madadagdagan endorsement ng starlets nyo?
para makapag produce ng pelikulang tatangkilikin ng manonood?
para makapagproduce ng album at concerts para sa talents nyo?


puro profit na management lang nakikinabang ang inaatupag

oh well.. TYPICAL MARCOS CRONY...

Anonymous said...

paulit ulit ang mga article dito hahaha

kahit anong gawin, di pa rin nyan mabubura na bagsak kayo last year kahit ang yabang yabang nyo hahahaha

ibalik nyo yung bonus na binawi nyo!

exkanguso said...

desperado na talaga ang gmew execs.. hehehhe

Anonymous said...

Sa USA kasi nagtratrabaho karamihan sa kanila kaya waley ang afterinoon ratngs hinde gaya sa atin na ang daming chimay...

In fernez, gusto rin makuha ang attention ng mga jobless at chimay ng ABS ha!!!kasi may puwang sila sa mundo at sila ang class D at E na hinde rin pwedeng pakawalan ng ABS

Anonymous said...

hahahha may sahod kasi ang mga tsimay na 1500-3000 a month so bumibili din yan ng shampoo at toothpaste kaya may pakinabang din...

Yong mga nanay na jobless, sila ang nag ba budget kaso nga lang noodles at sardinas lang ang top priority nila....

Anonymous said...

tapos dun sa news na nabasa ko kaya daw ngresign director ng party pilipinas dahil ng cut ata ng salary ng production team nila....

eh bakit ganun....

Anonymous said...

hindi pa kasi maka MOVE ON si gozon sa bagsak na kita nila last year! bwahahaha! parang ang priority lang ata ni gozon ay KITA KITA KITA, wala naman talagang malasakit sa televiewers nila, hindi halata nang mga tangang kapuso na TINITIPID pala sila nang kanilang pinakamamahal na bulok na gma7! bwahahaha!

cooldudeTWOFIVE said...

kung makakaharap ko lang si gozon simple lng ang sasabihin ko sa kanya. "PURO KASI RATINGS AT PERA ANG UTAK MOOOOOOOOOOOO".......

utot said...

++++++++++++++++++

Nice Job Mr. Gozon. At Least hindi sila nagbagsak ng presyo? Diba gabby??? hahaha

ganyan ang marketing, and it proves na tiwalang tiwala na ang mga advertisers sa GMA!

Mara Clara No.1 daw? talo naman sa ads...GMA Telebabad new line up bahang baha sa ads!!!!

Anonymous said...

@UTOT:KAHIT MAG TAAS PA NG PRESYO ANG ABS MARAMI PARING ADVERTICERS!!!

not like GMA! "THREATEN" hindi magtatas dahil NATATAKOT na baka WALA NG ADVERTICERS PUMUNTA sa kanila!! hahahahaha

at UTOT puno na ng UTOT yang utak mo!!
PURO TRASHTALK !!!! hahaha
GANYAN BA MAGSALITA ANG MGA KAPUSO??

prang WALANG BREEDING!!
pero bagay naman sa kanya!!! hahahahahahahaha

Anonymous said...

Mali ka Gozon, di komo fantaserye ang palabas nyo eh kayo na ang tatangkilikin ng publiko. Tignan mo kaya ratings ng telebabay nyo. Kaya lang kayo malakas sa daytime dahil humina ang line-up ng ABS. That goes to show na you are just an option pagdating sa mga viewers. Pero kung aayusin lng ang line up ng abs sa daytime, people would rather watch abs kesa pagtyagaan mga palabas nyo. Sabagay, tama ka fantaserye nga ang strength nyo kc wla naman kayo panama sa heavy drama. eh puro ampaw mga talents nyo eh.

Anonymous said...

ayan malinaw na ah, 4 lang ang regional bases ng GMA7 ah. Kaya malabo talaga na mag-number one.

1 Iloilo
2 Dagupan
3 Cebu
4 Davao

eh. ang daming areas na di covered ng gma, ayan ang linaw ah....

nasa article na mismo, at paulit ulit ng sinasabi ng GMA7 sa channel 11.

5 lang ang regional networks nila (including greater Manila Area...)

wag na mangarap na number one sa buong Pinas ah?

Anonymous said...

ABS-CBN TV-2 Manila
ABS-CBN TV-7 Laoag
ABS-CBN TV-11 Vigan
ABS-CBN TV-3 Baguio
ABS-CBN TV-11 Mountain Province
ABS-CBN TV-3 Tuguegarao
ABS-CBN TV-2 Isabela
ABS-CBN TV-12 Olongapo
ABS-CBN TV-13 Zambales
ABS-CBN TV-10 Batangas
ABS-CBN TV-11 Occidental Mindoro
ABS-CBN TV-11 Naga
ABS-CBN TV-4 Legaspi
ABS-CBN TV-10 Albay
ABS-CBN TV-7 Sorsogon
ABS-CBN TV-7 Catanduanes
ABS-CBN TV-10 Iloilo*
ABS-CBN TV-9 Kalibo
ABS-CBN TV-4 Bacolod
ABS-CBN TV-3 Cebu
ABS-CBN TV-9 Bohol
ABS-CBN TV-12 Dumaguete
ABS-CBN TV-2 Tacloban
ABS-CBN TV-7 Catbalogan
ABS-CBN TV-3 Zamboanga
ABS-CBN TV-9 Pagadian
ABS-CBN TV-2 Cagayan de Oro
ABS-CBN TV-2 Bukidnon
ABS-CBN TV-7 Ozamiz
ABS-CBN TV-4 Iligan
ABS-CBN TV-4 Davao
ABS-CBN TV-3 General Santos
ABS-CBN TV-4 Kidapawan
ABS-CBN TV-11 Butuan
ABS-CBN TV-5 Cotabato
ABS-CBN TV-10 Jolo

Yan lang naman ang ABS-CBN REGIONAL NETWORK GROUP!!!

WALANGWALA ANG GMA!! ilan sa GMA??
TATLO!!??APAT?? LIMA?? naku naman!! hahahaha!!

NOW WHOS CHEAPER???!!!!

57 REGIONAL STATIONS LANG NAMAN ANG GMA. said...

GMA TV-7 Manila DZBB-TV TV-7
Originating
100 kW (1,000 kW ERP) Metro Manila GMA TV-5 Ilocos Norte
D-5-AS
TV-5
Relay
5 kW (75 kW ERP) Laoag GMA TV-10 Benguet
D-10-ZB
TV-10
Relay
1 kW Baguio GMA TV-7 Abra
D-7-ZG
TV-7
Translator
0.02 kW Bangued, Abra GMA TV-10 Dagupan DWGD-TV TV-10
Originating
10 kW (5 kW ERP) Dagupan GMA TV-5 Mountain Province
DZVG-TV
TV-5
Relay
5 kW
Mt. Amuyao, Mt. Province GMA TV-7 Tuguegarao
DWBB-TV
TV-7
Relay
1 kW (7.5 kW ERP) Tuguegarao GMA TV-13 Aparri DZBB-TV TV-13
Relay
1 kW (0.2225 kW ERP) Aparri, Cagayan GMA TV-7 Batanes
DWAZ-TV
TV-7
Relay
1 kW Basco, Batanes GMA TV-7 Isabela
D-7-ZH
TV-7
Translator
0.02 kW Ilagan, Isabela GMA TV-7 Quirino
DWLE-TV
TV-7
Relay
1 kW (0.250 kW ERP) Cabarroguis, Quirino GMA TV-5 Bayombong
D-5-ZR
TV-5
Translator
0.04 kW Bayombong, Nueva Vizcaya GMA TV-5 Baler
D-5-ZB
TV-5
Translator
5 kW Baler, Aurora GMA TV-10 Olongapo
DWNS-TV
TV-10
Relay
0.2 kW Olongapo GMA TV-12 Batangas DWAI-TV TV-12
Relay
5 kW Batangas GMA TV-6 Lucena
DWLC-TV
TV-6
Relay
5 kW Lucena GMA TV-13 Occidental Mindoro
D-13-ZR
TV-13
Relay
0.04 kW San Jose, Occidental Mindoro GMA TV-30 Calapan
D-30-ZR
TV-30
Relay
0/05 kW Calapan City ,Oriental Mindoro GMA TV-7 Romblon
DWTR-TV
TV-7
Relay
1 kW (1 kW ERP) Romblon GMA TV-12 Puerto Princesa
DYPU-TV
TV-12
Relay
1 kW (0.89 kW ERP) Puerto Princesa GMA TV-6 Brooke's Pt., Palawan
DYAA-TV
TV-6
Relay
1 kW (0.5 kW ERP) Brooke's Point, Palawan GMA TV-8 Coron, Palawan
DWRF-TV
TV-8
Relay
1 kW (1.01 kW ERP) Coron, Palawan GMA TV-7 Naga DWAI-TV TV-7
Originating
30 kW Naga GMA TV-13 Iriga
DZAL-TV
TV-13
Relay
5 kW Iriga GMA TV-12 Legaspi
DWLA-TV
TV-12
Relay
15 kW (25 kW ERP) Legaspi GMA TV-7 Masbate
DYKD-TV
TV-7
Relay
5 kW Masbate GMA TV-13 Catanduanes
D-13-ZC
TV-13
Relay
2 kW Virac, Catanduanes GMA TV-6 Iloilo DYXX-TV TV-6
Originating
30 kW (75 kW ERP) Iloilo GMA TV-2 Kalibo DYBB-TV TV-2
Relay
1 kW (11 kW ERP) Kalibo, Aklan GMA TV-5 Roxas
DYAM-TV
TV-5
Relay
1 kW (0.39 kW ERP) Roxas GMA TV-13 Bacolod
DYGM-TV
TV-13
Originating
10 kW (10 kW ERP) Bacolod City GMA TV-10 Sipalay
D-10-YA
TV-10
Translator
0.01 kW Sipalay GMA TV-7 Cebu DYSS-TV TV-7
Originating
60 kW (259 kW ERP) Cebu GMA TV-11 Barili, Cebu
D-11-YD
TV-11
Translator
0.06 kW Barili, Cebu GMA TV-11 Bohol
D-11-YE
TV-11
Translator
100 Watts (0.39 kW ERP) Jagna, Bohol GMA TV-5 Dumaguete
DYYB-TV
TV-5
Relay
1 kW Dumaguete GMA TV-10 Tacloban
DYTO-TV
TV-10
Relay
10 kW Tacloban GMA TV-10 Capoocan, Leyte
DYCL-TV
TV-10
Relay
0.1 kW Capoocan, Leyte GMA TV-12 Isabel, Leyte
DYIL-TV
TV-12
Relay
0.1 kW Isabel, Leyte GMA TV-8 Borongan
DYVB-TV
TV-8
Relay
1 kW (5 kW ERP) Borongan GMA TV-5 Calbayog
DYAS-TV
TV-5
Relay
1 kW (5 kW ERP) Calbayog GMA TV-9 Zamboanga DXLA-TV TV-9
Relay
10 kW Zamboanga GMA TV-4 Dipolog
D-4-XT
TV-4
Translator
000.5 kW Dipolog GMA TV-3 Pagadian
DXEJ-TV
TV-3
Relay
1 kW (10 kW ERP) Pagadian GMA TV-5 Ozamiz
DXGM-TV
TV-5
Relay
0.1 kW (0.35 kW ERP) Ozamiz GMA TV-12 Cagayan de Oro DXDZ-TV TV-12
Originating
10 kW (4 kW ERP) Cagayan de Oro GMA TV-12 Bukidnon
D-8-XB
TV-12
Translator
0.005 kW Mt. Kitanglad, Bukidnon GMA TV-11 Iligan
DXRV-TV
TV-11
Relay
1 kW (0.5 kW ERP) Iligan GMA TV-5 Davao DXMJ-TV TV-5
Originating
30 kW (360 kW ERP) Davao GMA TV-5 Tagum
D-5-MJ
TV-5
Translator
0.5 kW Tagum GMA TV-8 General Santos
DXBG-TV
TV-8
Originating
10 kW General Santos GMA TV-12 Kidapawan
DXBV-TV
TV-12
Relay
2 kW Kidapawan GMA TV-12 Cotabato
DXNS-TV
TV-12
Relay
0.1 kW Cotabato GMA TV-7 Butuan
DXNS-TV
TV-7
Relay
1 kW (39.80 kW ERP) Butuan GMA TV-10 Surigao
D-10-XA
TV-10
Translator
0.04 kW (0.2125 kW ERP) Surigao GMA TV-2 Tandag
DXRC-TV
TV-2
Relay
1 kW (5 kW ERP) Tandag GMA TV-12 Jolo
DXLS-TV
TV-12
Relay
1 kW (0.225 kW ERP) Jolo, Sulu

Anonymous said...

COMPARE!
GMA TV-7 Manila: Originating
GMA TV-10 Dagupan: Originating
GMA TV-7 Naga: Originating
GMA TV-6 Iloilo: Originating
GMA TV-13 Bacolod: Originating
GMA TV-7 Cebu: Originating
GMA TV-12Cagayan de Oro:Originating
GMA TV-5 Davao: Originating
GMA TV-8 General Santos:Originating
COMPARE!
ABS-CBN TV-2 Manila:Originating
ABS-CBN TV-7 Laoag:Originating
ABS-CBN TV-3 Baguio:Originating
ABS-CBN TV-2 Isabela:Originating
ABS-CBN TV-10 Batangas: Originating
ABS-CBN TV-11 Naga: Originating
ABS-CBN TV-10 Iloilo: Originating
ABS-CBN TV-4 Bacolod: Originating
ABS-CBN TV-3 Cebu: Originating
ABS-CBN TV-12Dumaguete: Originating
ABS-CBN TV-2 Tacloban: Originating
ABS-CBN TV-3 Zamboanga: Originating
ABS-CBN TV-9 Pagadian: Originating
ABS-CBN TV-2 CagdOro: Originating
ABS-CBN TV-4 Davao: Originating
ABS-CBN TV-3 GenSan: Originating
ABS-CBN TV-11 Butuan: Originating
ABS-CBN TV-5 Cotabato: Originating

Alam mubang ibig sabihin ng ORIGINATING???!!....
yan yung mga lugar na MAY STATION ang MGA NETWORKS!
BILANGIN MO SA GMA: They have ONLY 9 REGIONAL STATIONS!

WHILE SA ABS: THEY HAVE 18 REGIONAL STATIONS!

at yung mga lugar naman na
RELAY :"usually to an area not covered by the signal of the originating station"

NOW SEE THE DIFFERENCE?
GMA's ORIGINATING STATIONS:9
ABS' ORIGINATING SATIONS:18
ALMOST HALF LANG ANG SA GMA!!!

NGAYUN ALAM NYO NA? hahaha

source: ( http://en.wikipedia.org/wiki/List_of_ABS%E2%80%93CBN_Broadcasting_Corporation_channels_and_stations)

( http://en.wikipedia.org/wiki/List_of_GMA_Network_affiliate_stations )

Anonymous said...

omg about sa sinasabing niyong regional stations....shit ang link nila eh wikipedia...eh hindi naman yan accurate ah...sa school nga namin eh pinagbabawal ang wikipedia kung gagawa ng project dahil lahat ng tao eh pwedeng iedit yan...so pwedeng totoo yan or pwedeng mali.....

Anonymous said...

sa regional na sinasabi niyo

kaya naman pala maraming nanunuood ng abscbn dahil hindi pantay..yung iba eh walang gma network na napapanood- pero kahit papaano kumikita pa rin ang gma- they dont care na kung walang nanonood or kunti lang ang nanonood sa kanila basta kumikita sila- kaya business is business- pera pera lang yang...

Anonymous said...

@ Anonymous March 10, 2011 4:20 AM
yes pwedeng iedit ang nasa wikipedia BUT! hindi lahat ng nakalagay dun ay hindi kapanipaniwala! CLOSE MINDED!
BUT hindi rin lahat ng nakalagay dun ay kapanipaniwala!

ok i will give you another link!!

( http://www.sunstar.com.ph/manila/entertainment/charie-villa-leads-abs-cbns-regional-network-group )

Charie Villa will use her decades of experience in pushing for the development of hyperlocal content or news stories that focuses on the concerns of people in different regions of the country, especially on the ("19 local editions of primetime newscast "TV Patrol.")

do you UNDERSTAND THAT???!
LOCAL TV PATROLS "19" WHICH MEANS ABS-CBN really HAVE 19 ORIGINATING STATIONS IN THE PHIL.!
doon sila nag soshoot ng mga LOCAL TV PATROLS! sa 19 LOCAL ORIGINATING STATIONS!!

which means tugma yung sinabi ng wikipedia !!!!

THOUGHT? hahahaha

Anonymous said...

THOUGHTS PALA!!!hahahahaa

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