GMA Network, Inc. (GMA) recently hosted luncheon parties for its trade partners to showcase its upcoming Entertainment and News and Public Affairs launches and to celebrate its nationwide ratings dominance.
Broadcast industry’s more trusted ratings supplier, Nielsen TV Audience Measurement, surveyed that GMA went ahead of ABS-CBN in household audience share in partial February (till February 19; February 13 to 19 based on overnight data) by 2.4 points.
The network is set to be more aggressive in the succeeding period across its multimedia platforms – from television to radio to online. Flagship business unit Channel 7 will air television’s most expensive primetime series "Amaya" to be headlined by Marian Rivera; remake of "Captain Barbell" with Richard Gutierrez.
GMA News and Public Affairs’ (N&PA) online counterpart, GMA News Online (with URL www.GMANews.TV), branded as the "go-to portal for Filipinos everywhere," has often been first with news. It is ran with a multimedia content (i.e. news videos from TV and livestream from Radio), and other web innovations such as news browser and election dashboard.
GMA’s Radio business unit, meanwhile, delivers a more solid AM and FM programming thru its Super Radyo DZBB 594 and Baragay LS 97.1. DZBB is headlined by Mike Enriquez, alongside Arnold Clavio, Lala Roque, Susan Enriquez, among others; while Barangay LS recently relaunched with a new slogan "TugStugan Na!"
GMA Marketing and Productions, Inc. (GMPI) president and COO Lizelle Maralag expressed excitement on the trade’s overwhelming approval of GMA’s efforts. "We are very happy that we are able to cement our partnership with the market thru our platforms and creative executions. The sales force anticipates a continued venture with the market as GMA unfolds its offerings across all media," Maralag said.
Present during the trade luncheon were GMA chairman and CEO Atty. Felipe L. Gozon, GMA president and COO Gilberto R. Duavit, Jr., GMA Films president Atty. Annette Gozon-Abrogar, SVP for Corporate Services Group and chief financial officer Felipe S. Yalong, SVP for Entertainment TV Wilma V. Galvante, SVP for Radio Operations Group Mike Enriquez, and other officers.