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Thursday, March 3, 2011

AGB NIELSEN & KANTAR TV RATINGS SUMMARY FOR FEBRUARY REVEALED!

Data from AGB Nielsen indicates GMA Network continuing its grip in the National Ratings with its strong Daytime line-up! Channel 7 is up 2.2% against Channel 2 in the Urban regions with  34.2%, while ABS-CBN looses the rank with 32%. It also  leads ABS-CBN in Mega Manila for the last 2 weeks of February by 14.3% , while TV5 is behind ABS-CBN by just 7.8%. Data also show that TV5 and ABS-CBN are almost at par in the overall daytime ratings in Mega Manila, with ABS-CBN's comfortable lead in Prime time keeping the distance overall. 


However in Kantar, ABS-CBN still holds the lead with a 1% lead for the entire month of February, but as reported earlier in TVNETWORKWAR latest figures from Katar for the last two weeks of February indicates GMA-7 stealing the lead in most of the weekdays. 

Both survey results agree that ABS-CBN maintains the lead in Prime time not only for the National Urban but also for Mega Manila as Mutya, Mara Clara and Imortal  leads the rankings. However the problematic numbers in the afternoon battle kept ABS-CBN at a huge disadvantage thus affecting its overall performance. On a percentage basis, the Prime time block constitutes 22% of the total airtime, while the Daytime block holds 67%. However, on the basis of advertising revenues, 70% are sourced from the evening programs, while 30% rests on the daytime advertisements. GMA-7 now has the highest advertising load among the free-to-air TV Channels, both for Daytime and Evening advertisements.

AGB NIELSEN 
Feb. 20-28, 2011

NATIONAL 
(Audience Share)

GMA-7 = 34.2%
ABS-CBN = 32%
TV5 = 14.9%

URBAN LUZON 
(Mega Manila + Balance Luzon)

GMA-7 = 37.9%
ABS-CBN = 27%
TV5 = 16.7%

MEGA MANILA
(Metro Manila + Sub-urbs)

GMA-7 = 39.4%
ABS-CBN = 25.1%
TV5 = 17.3%

KANTAR NATIONAL RATINGS
Feb. 1-28, 2011

NATIONAL 
(Audience Share)

GMA-7 = 35%
ABS-CBN = 36%
TV5 = 13%

BALANCE  LUZON 
(Urban Luzon - Mega Manila)

GMA-7 = 38%
ABS-CBN = 35%

VISAYAS
(Metro Cebu +  Ilo-ilo + Bacolod)

GMA-7 =21%
ABS-CBN = 54%

MINDANAO
( Metro Davao + Mindanao Urban Areas)

GMA-7 =24%
ABS-CBN = 53%




21 comments:

Anonymous said...

Both Media research may pinapaboran.

In AGB NIELSEN

Hindi pinapakita ang figures ng VISAYAS AT MINDANAO.

In Kantar/TNS

Hindi pinapakita ang results ng MEGA MANILA.

Even in the figures of URBAN LUZON hindi kasama sa ang Mega Manila.


Pero atlest hindi masyado malayo ang results sa isa't isa.

Hindi ko lang maintindihan as what the author said
"GMA-7 now has the highest advertising load among the free-to-air TV Channels, both for Daytime and Evening advertisements.

I thought ABS CBN ang may pinakamaraming commercial loads

Anonymous said...

ABS CBN PRESS RELEASE FOR KANTAR:

Kantar Media, a global market research group, offers audience research measurement systems in 32 countries. It started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.
---------
GMA-7 PRESS RELEASE FOR AGB NIELSEN:

The Nielsen TV Audience Measurement used by GMA is used by 21 companies including two other local TV networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients. On the other hand, ABS-CBN is the only local network reportedly subscribing to Kantar Media, formerly known as TNS.

In Mega Manila alone, the Nielsen TV Audience Measurement has a sample size of 880 homes as compared to Kantar Media’s 770 homes. Nationwide, Nielsen has a total sample size of 2,005 homes compared to the lower sample size of 1,370 utilized by Kantar Media.

network war said...

^ that was a year ago, but latest report from Neilsen, indicates that GMA-7 regained the lead in advertising load from ABS-CBN. GMA-7 out numbered ABS-CBN's advertising load from daytime until prime time.

Last year (2010) this was the ad load for a certain quarter

ABS-CBN = 28,000 ad minutes
GMA-7 = 21,000 ad minutes

for the same period of 2009

abs-cbn = 18, 000 as minutes
GMA-7 = 25, 000 ad minutes

this 2011 GMA-7 reportedly increased its ad load to for the first quarter at around 24, 000 ad minutes, while abs-cbn were down at around 20,000

Anonymous said...

pero ang reports ng KANTAR/TNS AY PUMAPAREHAS SA SURVEY NG SWS SURVEY....

WHICH MEANS MAS CREDIBLE ANG TNS...

Anonymous said...

ABS-CBN 2 ANG MAS MARAMING AD LOADS SA PRIMETIME...

AND ABS-CBN 2 STARS ANG MARAMING TV COMMERCIALS...

WHICH MEANS ALAM NG MGA ADVERTISERS NA ABS-CBN 2 TALAGA ANG MAS MARAMING MGA FOLLOWERS....

hindi po nalilinlang ng fake na ratings ang mga televiewers and advertisers...

HUWAG NINYONG GAWING MANGMANG ANG PUBLIKO.

Anonymous said...

PAG BINUKSAN MO ANG TV NGAYON, PAG TV COMMERCIALS NA. PURO MUKHA NG KAPAMILYA STATION MAKIKITA.

hindi naman kukunin yan ng mga advertisers kung walang followers.

AND SA KAKATAPOS NA GAWAD TANGLAW, GANDINGAN AWARDS AND USTV AWARDS...
LANDSLIDE WINNER ANG ABS-CBN 2

WHICH MEANS EVEN THE STUDENTS IN DIFF. UNIVERSITIES IN MEGAMANILA SA ABS-CBN 2 NAKATUTOK...

HINDI KAYANG LINLANGIN NG FAKE NA RATINGS ANG MGA EDUKADONG TAO.

utot said...

+++++++++++++++

mga baliw na kapamz... hahahaha hindi kasi matanggap na talo na ang ewwbs kaya nililihis ang isyu! hahahaha sapol!

Anonymous said...

Anonymous utot said...

+++++++++++++++

mga baliw na kapamz... hahahaha hindi kasi matanggap na talo na ang ewwbs kaya nililihis ang isyu! hahahaha sapol!

---

yihee tuwang tuwa na yan
tv ratings nanaman ang usapan eh
WAHAHAHAHAHA

Anonymous said...

pera pera lang yan....wala na silang pakialam kung marami or kakaunti lang ang nanonood sa station nila basta kumikita sila....

Anonymous said...

Ito ang statement ng TNS
"But what I can say is that we [at Kantar Media] do not limit our reports just to protect our
subscribers. We release Mega Manila ratings results with ABS-CBN losing out against GMA.
It is fine with ABS-CBN, unlike other stations."
-Gabriel V. Buluran, Kantar Media general manager

The ratings game
November 04, 2010
BY JEFFREY O. VALISNO
businessworld
---------------------------
kung hindi nasan ang results sa mega manila bakit di pinalabas kasi bagsak....aminin?.baikit biglang nag uraban luzon?????

Anonymous said...

Infairness, Lumakas ang GMA-7 ngaun sa national! CONGRATULATIONS GMA-7!
Totoo namang number 1 sila nationwide eh, tignan niyo naman ang figures jan sa taas...Hindi naman nila ipapakita sa TV kung nagsisinungaling lang sila... DIVAAAH?
CONGRATS MGA KAPUSO!!

Anonymous said...

may isang kapams talaga dito pabalik balik ang kanyang comment,di daw maloloko ang publiko at mga edukadong tao?sure ka teh educated ka ba?kasi parang di mo maintindihan ang simpleng digits na pinakita sa rating game,simpleng simple lng yan pero pilit mong gawing baliktad lahat?nako kung ganyan,educated ka nga pero expired na!

Jay & Ads said...

Pano po ba makakuha ng ratings from AGB Nielsen and Kantar?

ThinkLikeABeginner said...

pano po makakuha ng ratings from AGB and Kantar?

Anonymous said...

fUCK yOU GMA lovers, tns IS THE NO. 1 tv mEDIA Raters in the SWS Survey. SO KAPaMILYA is the best....

GMA, You drop to no. 3, while tv5 will be no. 2 and ABS-CBn is the best station..

Anonymous said...

GMA is not bgood in rating, HYY defeat EB in Good Moral rating (including HYY Incident)

FUCK YOU,AGB, I LOVE TNS

Anonymous said...

well, kahit nmn mga nag co2mment d2 ay may pinapanigan dn.... xempre pag kapamilya ka, you must favor Abs, otherwise GMA, f kapuso ka, as well as TV5.... kea stop your craziness, d pa ren masasabe totally ng ratings kunga nu ang mas maraming nanu2od... ndi lht ng viewers eh nabi2lang.. db ? :)

Anonymous said...

well, kahit nmn mga nag co2mment d2 ay may pinapanigan dn.... xempre pag kapamilya ka, you must favor Abs, otherwise GMA, f kapuso ka, as well as TV5.... kea stop your craziness, d pa ren masasabe totally ng ratings kunga nu ang mas maraming nanu2od... ndi lht ng viewers eh nabi2lang.. db ? :)

andres boni-ayala said...

sa pagkakaalam ko po, not all of us are solid to one network, we all have our tastes, when you say you are a kapamilya,kapuso or kapatid, you should have watched them all the time, every minute and every second, but the problem is, nagsiswitch din kasi tayo ng station from time to time, aminin na lang po natin, but I guess, sa mindanao and visayas, ABS-CBN is always in the hearts of Filipinos living there, kahit magswitch station sila sa panonood kahit kapuso or kapatid, eh abs-cbn artists pa rin ang mas nakikilala nila...let's just admit it, evidence po ang mga advertisements na most of them po galing sa abs-cbn..

kaya nga po, ang aliby ng talagang hardocre kapamilya, hanggang mega manila lang diumano ang GMA, which is true din naman in general, pero at least nang narealize na rin ng GMA na kelangang pagtuunan din ng pansin ang outside metro manila, ayun yung mga promotional activities nila nagsilitawan kada probinsiya, so at least good work iyan para sa GMA, kaya lang, kulang pa masiyado, may maraming issues pa eh...

so, at least, di lang kapuso at kapamilya nga pala ang naglalaban ngayon, pati kapatid na rin pala, lumalaban na rin, at least makikita nga talaga ang diverse at totoong number one sa puso ng bawat pamilyang Pilipino..:-)

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Anonymous said...

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LAHAT HALOS KAPAMILYA!!

SIMULA NUNG NAGKA ANUMALYA SA RATINGS!! WALA NA KAMING TIWALA SA AGB NEILSEN!! GMA NA LANG ATA ANG KUMIKILALA SA KANILA!!

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