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Monday, February 7, 2011

AGB NIELSEN: VISAYAS & MINDANAO HOME OF THE CLASS E & D!

AGB Nielsen Media Reseach, the most widely recognized tv ratings provider disclosed that the National Capital Region and its suburbs are home of the country's richest households or upper economic class families. The Greater Manila Area appeared to have the most number of ABC class families with 92% of the households owning TV. It also elaborated that the Luzon area has the highest percentage of Cable penetration in the country at a rate of  23%.This indicate that much of the Purchasing Population is located in Mega Manila.


Data from the study also revealed that Visayas region has the largest chunk of class E at 29% while Mindanao has the largest chunk of class D at 60%. Visayas also has the lowest TV ownership at 78% whereas Cable  penetration is a bit lower at 21%. On the other hand Mindanao has the most number of big families, the survey states. It adds that Mindanao has the lowest cable penetration at 8%.

This study strenthens the claim that the Mega Manila Agglomeration is the key area for advertising and  hence should be the primary concern of TV viewership survey, AGB Nielsen. 

64 comments:

utot said...

++++++++++
oh ayan! sampal na sa mga pagmumukha ninyong mga kapamz! hahaha
class A daw? eh puro pla kayong mga purita.,Visayas at Mindanao bobitas puritas kapamilyas hahahah! boplaks!

Anonymous said...

utot:
kung gayun sabihin mo sa GMA na isara n lang nila mga provincial stations nila tutal manila lang naman pala ang importante. at sabihin mo sa istasyon mo na magconcentrate na lng sila dyan at huwag na sila pumupunta pa sa mga provinces para magpromote ng mga shows nila!

Anonymous said...

sabi ng praise release na to

This study strenthens the claim that the Mega Manila Agglomeration is the key area for advertising and hence should be the primary concern of TV viewership survey, AGB Nielsen.
------------------------------------

ang tanong, bakit bagsak net income ng 7?

yan ang isampal mo sa mukha mo :)

Anonymous said...

^
tamaaaaaaaaaaaa.....................
magpapaniwala ka dyan kay utot na yan eh psychotic yan! walang utak yan kasi puro hangin laman ng utak nyan.

Webster's dictionary:

matter(n)-anything that occupies space and has mass

utot's brain(n)-only occupies space but has no mass.

Anonymous said...

saan kaya nakuha ng tvnetowkrwar ito...eh wala pa ito sa pep and starmomter...

Anonymous said...

baka kay utot galing yan... hmmm... tsk tsk tsk :)

don't tell me extension to ng pep/agb/gmewww???

Anonymous said...

natawa ako noong nabasa ko ito CLASS E and D pala..bakit kamo nagpromote ang gma-7 dito ng shows nila sa mindanao.. naglalakihang billoboard ng shows nia dito para magpromote..


pakana yan ng gma-agb tandem para sabihin na sila ang number 1.. hahaha lol :d so pathetic gma-7 and egb fantards... lol!

praise release lage ang gma & agb pero hindi naman nakikita sa net income nila.. kaya pala tudo promote kayo sa mga provinces...hahahaha lol :d di pala importante ang provinces sa inyo..bakit pumupunta kayo sa provinces... aber? hahahaha lol :d pathetic..para masabi lang na nymber 1... lol :D

mas mayayaman ang mindnao at visayas maraming mayayaman dito na di mayayaybang unlike sa metro manila.. feeling rich lang ang karamihan diyan.. hahaha lol :D

JDC said...

Yes, GMA may have more audience share in Mega Manila. The only question now is, out of that percentage, how many are actually in classes A, B and C?

Even in Mega Manila, there's a lot of classes D and E. Who can say that those who tune in to GMA actually belong to the classes with significant purchasing power? This article certainly doesn't say that.

It's been written time and again that ABS-CBN's audience has more purchasing power. Kelangan pa bang ulit-ulitin yan?

You might want to read through this article again IN THIS SAME BLOG:

http://tvnetworkwar.blogspot.com/2010/09/kapamilya-viewers-have-more-purchasing.html

I don't find this article useful to us other than to stir up flaming in this blog.

Anonymous said...

This survey is different from the population of NUTAM because NUTAM refers to URBAN area...

According to Neilsen survey done in METRO MANILA, ABS CBN is the most viewed, with more than 50%, by AFFLUENT VIEWERS.

This will tell us that GMA's domination in METRO MANILA is not on those who have the greater purchasing power.

Anonymous said...

para sa akin tama ang report na yan...

it's only shows na hindi lahat ng kapamilya viewers ay affluent..


mga feeler kasi mga kapamilyas h pang bundok lang naman ang istasyon na yan..

Anonymous said...

Anonymous said...

para sa akin tama ang report na yan...

it's only shows na hindi lahat ng kapamilya viewers ay affluent..


mga feeler kasi mga kapamilyas h pang bundok lang naman ang istasyon na yan..

___________________

The population in NUTAM is different from the POPULATION used in this survey....

Anonymous said...

Wag masyadong magyabang ang mga kapuso sa article na yan, KAILANGAN NINYONG INTIDIHAN YAN OR ELSE TALAGA LANG HINDI KAYO MARUNONG UMINTINDI NG ENGLISH ARTICLE...

NUTAM is different from this study... Nakalagay jan ang most populated na walang TV meaning iba ang population ng study nila...

utot said...

+++++++++++

para sa akin hindi lang matanggap ng mga kapampamz na yan na mga poorita sila!!! hahaha
gising na mga inday!
tama na!
mga ILUSYUNADA!!! CLASS A DAW? HAHAHA ON YOUR FACE!

ReadThis said...

This is obviously AGB's way of regaining their credibility after going through several hard hits to their reputation (what with the "suhulan" issues a couple of years ago) as well as to attack TNS which is obviously inching closer to them.

Regardless of purchasing power, the main issue here is who actually stands up for what their slogan says?

ABS-CBN: "In the service of the Filipino".
GMA: "Kapuso ng bawat Pilipino".

Is it ABS-CBN who considers the pulse of the entire nation regardless of purchasing power or GMA who looks only at the region (Mega Manila) where they can rake in most profit from?

You don't need to be a scientist to figure this out.

Anonymous said...

UTOT: Tawag ka na ng amo mo, naghihintay na raw ang labada.

Anonymous said...

This is an insult to those who live in VisMin

the richest people in the country live in Cebu, Bacolod and Iloilo..

brainwash, mind setting nanaman yan ng AGB para sa advertisers


if luzon has the purchasing power, bakit bagsak net income ng gma7 last year when they dominated mega manila ratings?

Anonymous said...

My gosh "ON YOUR FACE" daw sabi ni UTOT. Try "IN YOUR FACE" para tamang pakinggan!

Anonymous said...

kaya pala kailangan pang suhulan ng AGB ang mga tiga iloilo at bacolod para manood ng GMA7

DOND said...

Anonymous said...

para sa akin tama ang report na yan...

it's only shows na hindi lahat ng kapamilya viewers ay affluent..


mga feeler kasi mga kapamilyas h pang bundok lang naman ang istasyon na yan..

**********************************

Bago mo sabihing pangbundok ang ABS-CBN, ayusin mo muna ang grammar mo.

"It only shows" po dapat, hindi "it's only shows".

utot said...

+++++++++++
@ READTHIS

Regaining credibility? what are you talking about? what's this got to do with regaining credibility?

From the way I see it you pathetic morons can't just accept the fact that you are bunch of filthy looking losers!

This survey means a lot on the nature of *bobong kapamz* that finds the alacrity of ridiculing us Kapuso. It insinuates that, like most ambitious imbeciles, you are nothing but brainless assholes who's primordial role in this world is to ruin the morale of Filipinoes by defending a worthless, and selfish TV Network!!!!!!!!

Anonymous said...

if luzon has the purchasing power, bakit bagsak net income ng gma7 last year when they dominated mega manila ratings?

__________________

well pakitignan mo ulit ang rating last year....maaba ang rating ng gma last 2009 and 2010

utot said...

++++++++
@ ReadThis

and you're right! You don't need to be a scientist to understand the context of this article! BOBITA!

ReadThis said...

@UTOT:

Before you start calling others BOBITA, look at yourself first. I wasn't arguing against the article but the way YOU were interpreting it:

"oh ayan! sampal na sa mga pagmumukha ninyong mga kapamz! hahaha
class A daw? eh puro pla kayong mga purita.,Visayas at Mindanao bobitas puritas kapamilyas hahahah! boplaks!"

Now tell me, sinong unang hindi nakaintindi sa article at gineneralize na "poorita" ang mga kapamilya? Go back to grade 3 and study Good Conduct please, you're making yourself a fool in front of thousands of readers.

ReadThis said...

+++++++++++
@ READTHIS

Regaining credibility? what are you talking about? what's this got to do with regaining credibility?

From the way I see it you pathetic morons can't just accept the fact that you are bunch of filthy looking losers!

This survey means a lot on the nature of *bobong kapamz* that finds the alacrity of ridiculing us Kapuso. It insinuates that, like most ambitious imbeciles, you are nothing but brainless assholes who's primordial role in this world is to ruin the morale of Filipinoes by defending a worthless, and selfish TV Network!!!!!!!!

================================

Bravo for using synonyms that are ridiculously out of context in your statements! Did you know that the right choice of words reflects so much about a person's level of intelligence? And guess what, you've just proven yours.

And to answer your question, I'll read to you the last statement of this article from AGB Nielsen itself:

"This study strenthens the claim that the Mega Manila Agglomeration is the key area for advertising and hence should be the primary concern of TV viewership survey, AGB Nielsen. "

What do you think that means? It means that AGB is trying to regain the support of advertisers by saying that their Mega Manila ratings is more reliable than the nationwide ratings that TNS provides. And they're trying to sound credible by presenting figures that attack their direct competitor (TNS).

Next time, before you respond to my statements, make sure you think first.

ReadThis said...

+++++++++++
@ READTHIS

Regaining credibility? what are you talking about? what's this got to do with regaining credibility?

From the way I see it you pathetic morons can't just accept the fact that you are bunch of filthy looking losers!

This survey means a lot on the nature of *bobong kapamz* that finds the alacrity of ridiculing us Kapuso. It insinuates that, like most ambitious imbeciles, you are nothing but brainless assholes who's primordial role in this world is to ruin the morale of Filipinoes by defending a worthless, and selfish TV Network!!!!!!!!

================================

Bravo for using synonyms that are ridiculously out of context in your statements! Did you know that the right choice of words reflects so much about a person's level of intelligence? And guess what, you've just proven yours.

And to answer your question, I'll read to you the last statement of this article from AGB Nielsen itself:

"This study strenthens the claim that the Mega Manila Agglomeration is the key area for advertising and hence should be the primary concern of TV viewership survey, AGB Nielsen. "

What do you think that means? It means that AGB is trying to regain the support of advertisers by saying that their Mega Manila ratings is more reliable than the nationwide ratings that TNS provides. And they're trying to sound credible by presenting figures that attack their direct competitor (TNS).

Next time, before you respond to my statements, make sure you think first.

Anonymous said...

+++++++++++
@ READTHIS

Regaining credibility? what are you talking about? what's this got to do with regaining credibility?

From the way I see it you pathetic morons can't just accept the fact that you are bunch of filthy looking losers!

This survey means a lot on the nature of *bobong kapamz* that finds the alacrity of ridiculing us Kapuso. It insinuates that, like most ambitious imbeciles, you are nothing but brainless assholes who's primordial role in this world is to ruin the morale of Filipinoes by defending a worthless, and selfish TV Network!!!!!!!!

******************

Di mo man lang alam ang spelling ng Filipinos??? Wala pong 'e' yan, FYI.

Anonymous said...

^
hahahahaha tamaaaaaaaaaaaa.......
ayan supalpal si utot. english ng english wrong context naman. di nyo ba napansin biglang english si utot samantalang kanina sabi nya "on your face" bwahahahahahaha

utot said...

++++++++

@readthis

LOOK at your stupidity! Back read your comments and tell me it was not pertaining to the article!?

Don't talk as if I am the one who is humiliated! Because from the way your inconsistent arguments go, it seems that you don't even know what you're talking about!

Anonymous said...

Webster's dictionary:

matter(n)-anything that occupies space and has mass

utot's brain(n)-only occupies space but has no mass.

Anonymous said...

LOL, Google Translate ftw! Am I right, Utot? XD

ReadThis said...

@readthis

LOOK at your stupidity! Back read your comments and tell me it was not pertaining to the article!?

Don't talk as if I am the one who is humiliated! Because from the way your inconsistent arguments go, it seems that you don't even know what you're talking about!

**************************

Again, think before you speak. I don't want to continue making a fool out of you through your own words. You've started flaming, and we're merely firefighting.

I'm not going to stoop down any further just to prove my point. You've been plaguing this blog with so much nonsense that everyone's starting to get sick of you.

utot said...

+++++++++++

then the hell with you all! get sick of me, for all I care!

ReadThis said...

@UTOT - I didn't mean to make you feel bad so if you did, my apologies. But I believe you also owe an apology to all those who are in Visayas and Mindanao who you called "bobitas puritas".

"...eh puro pla kayong mga purita.,Visayas at Mindanao bobitas puritas kapamilyas hahahah! boplaks!"

That was a ridiculous insult to our countrymen in those regions. If you are truly what you claim to be, then watch your words carefully and think before you speak.

Anonymous said...

nako mga kapuso so anong gusto ninyong palabasin na sosyal kayo? sus...

kaya pala halos ng commercials ngayon ulit eh puro ABS-CBN 2 STARS....HAHAHHA...WHICH MEANS NA MASKI SA MEGAMANILA ABS-CBN 2 TALAGA ANG NO. 1....

O ITO ANG ILAN SA MGA BAGONG COMMERCIALS NGAYON...

panis si aljur, heart at marian kay DAGUL....

MABUTI PA SI DAGUL AND SONS MAY BAGONG TVCOMMERCIAL ANG PUREFOODS..

Bago din ang HEAD AND SHOULDER COMMERCIAL NI ANGEL LOCSIN.

Bgo din ang GREENWHICH COMMERCIAL NI JONH LLOYD.

AT MAY TROPICANA COMMERCIAL DIN SI LLOYDIE.

NESCAFE FOR SARA, COCO MARTIN AND ARNEL PINEDA.

KIM CHUI FOR REJOICE AND GOYA PRETZEL TWIST.

JERICHO ROSALES FOR VASELINE FACIAL LOTION,

LUIS MANZANO FOR HEAD AND SHOULDERS.

ALODIA GOSIENGFIAO FOR GLOBE TATTOO

IYA VILLANIA FOR TANDUAY

ANNE CURTIS FOR NEW PALMOLIVE SOAP AND LOREAL

KC CONCEPCION FOR PALMOLIVE SHAMPOO.

GERALD,PIOLO FOR CLEAR.

AND YUNG COMMERCIAL NG KANTO BOYS...


NAKAKAHIYA NAMAN ANG KAPUSO NO.1 DAW SILA PERO DINEDEDMA LANG NG ADVERTISERS AND MANUFACTURERS ANG MGA TALENTS NILA.....

eeeeeeeeeewwww....hindi ninyo maconvinced ang mga advertisers mga kapuso. hahahha

utot said...

++++++++++++

@ readthis

APOLOGY accepted... bwahahaha

But I don't feel sorry about what I've said, because I believe they all deserve that... and I really mean it! What's wrong with saying the truth right? It's just a matter of accepting reality and be humble about it.

Anonymous said...

@utot:
hoy bakla di mo ba alam na karamihan na nag-aaral sa UP at sa mga top universities dyan sa manila ay galing visayas at mindanao? so sino ngayon ang bobita? baka ikaw na taga squatter lng! ako ay galing sa mindanao sa davao pero dito ako nag-aaral sa UP bakla ka!

utot said...

++++++++

@ ANON

At hindi mo ba alam na dahil nanggaling ka sa Mindanao ay isa ka nang certified bobitang purita? I bet may ginawa kang kalaswaan para makapasok ka sa mumurahing university na yan!

Anonymous said...

LOL! I guess the saying only the bigger people can apologize is correct. Congratz @Readthis. :)

Anonymous said...

marami naman talaga mga ricj sa visayas pero hindi nanonood ng gma or abs..

kaya wag masyadong magmayabang kapamilya...tingnan nyo nga mga show it caters sa mga class c or d...at least gma accept nila na pang masa talaga sila walang pretensions kaya mga shows nila pang masa din kaya nga umasenso ang gma...

tingnan mo abs-cbn mga sosyal daw ang nanonood pero daming utang...

Anonymous said...

utang nanaman ang panangga. Wala na bang bago. lol

Anonymous said...

ay si utot nagpapatawa. mumurahin daw ang UP? bakla UP diliman ang tinutukoy ko tapos mumurahin? hahahahaha bakla FYI mga matatalino lang ang nakakapasok sa UP hoy gumising ka!!!!!! at xempre may kaya ako noh paano ako makasurvive sa manila na sobrang mahal ang mag bilihin kung di ako may kaya hahahahaha. natatawa talaga ako kay utot kunsabagay walng laman utak mo kundi hangin!

Anonymous said...

UTOT'S PERSONAL DATA:

elementary: kamuning elementary school

secondary: kamuning national high school

college: kamuning state university
BS Susology major in Chupalogy

Employment: GMA kamuning statio
job description: defender of gma kanguso station

utot said...

+++++++++

@anon

feelingera ka talagang palaka ka! Kung totoo ngang may kaya ka at matalino why bother enroll yourself sa isang state owned university? for what? to enjoy the prestige of being cALLED as matalino?

Come ON bakla! be reasonable! You can enjoy the same prestige sa mamahaling universitIES tulad ng La salle at Ateneo. At least claro na may kaya ka!

AMBISYOSANG BAKLA!

Anonymous said...

si utot ang certified example ng typical kapuso.

BOBO.

utot said...

+++++++++++
Anonymous said...

LOL! I guess the saying only the bigger people can apologize is correct. Congratz @Readthis. :)

+++++++++++++

ANO DAW?

THIS IS A BEST EXAMPLE OF A TYPICAL KAPAMILYA!

BALIK KA GRADE 0 INDAY!

utot said...

++++++++

Anonymous said...

si utot ang certified example ng typical kapuso.

BOBO.

++++++++++++++++

Ikaw naman certified BEST example ng isang typical kapampamzzz


sUPER BOBO.

Anonymous said...

dapat ilabas rin ng NETWORKWAR ADMIN ang article about sa purchasing power ng ABS-CBN at GMA according sa AGB.

na ang resulta ay mas malakas ang purchasing power ng ABS-CBn compared sa GMA.

Anonymous said...

utot:
FYI kaya ako nag-aaral sa UP kasi quality of eduaction habol ko hindi quantity. bakit ako mag-enrol sa la salle or ateneo kung di naman quality of education makukuha ko? kagaya ka tlaga ng istasyon mo walang quality ang mga shows gusto quantity kahit super chaka ng concept! baklang taga squatter ka talaga walng laman ang utak! bgo ka nga bayot nagpuyo raka siguro sa riles sa tren dira sa manila!

Anonymous said...

@ anon
meron na yan dati dito, e2 oh http://tvnetworkwar.blogspot.com/2010/09/kapamilya-viewers-have-more-purchasing.html

Anonymous said...

Webster's dictionary:

matter(n)-anything that occupies space and has mass

utot's brain(n)-only occupies space but has no mass.

cooldudeTWOFIVE said...

nu class E & D??? cno namn maniniwala dito na ganun lang class ng mga taga visayas at mindanao...come think of this..cebu is tagged as: the south of manila...me mg malls,daming subdivisions and so on and so fort, so how come na ganung class lang ng mga taga visaya and mindanao, naku tigilan na kc yang mga kabulukan na yan,ang mas maganda puntahan at tanungin nyo AGB ung mga nakatira sa kani-knilang bahay kung alin ang mas pinapapanood di lang puro kayo "hearsay"...alang pinoprotektahan,alang kasinungalinga,serbisyong totoo lang daw, pero nung me incident involving richard g. tapos sinabihan ni bisaya management ng siyete na wag ng ibalita pero lam nyo nu nangyari...di nila nilabas un kc takot cla,chaka one more thing bkit di nil xplain ung "hologram" kuno-kuno nila,nagyayabang masyado gma e di HAMAK NA MAS LATEST gadget or tools ng Dos sa knila..so san ang serbisyong totoo jan...chos!

exkanguso said...

non-sense na article... bakit kelangan pa magkaron ng Kaposo night sa mga probinsya showcasing their talentless starlets for free kung di sila nangangailangan ng viewer sa mgas probisya?

Anonymous said...

eh di magsara na ang GMA7 Regional network. hahahaha

tsaka palitan na ang Party Pilipinas to Party Kamuning

LOL


basta kapamilya, hindi lang buong pilipinas, global pa :)

Anonymous said...

@utot

di mo nmn cnagot tanong namin eh, iniiba mo usapan...

Bakit bagsak net income ng 7 kung number 1 sila?

Anonymous said...

ANO DAW?

THIS IS A BEST EXAMPLE OF A TYPICAL KAPAMILYA!

BALIK KA GRADE 0 INDAY!
----------
Tama nga ang sinabi nila. b0b0 ka nga. Lol

Anonymous said...

hoy utot tv network war po ito HINDI regional discrimination war...punta ka sa ibang blogspot na umaatake sa Visayas at Mindanao,dun ka maghasik ng lagim

Anonymous said...

wag nyu pong awayin si utot since bitter po yan, di kasi nakapasa sa UPCAT kaya bitter sa UP,siguro sa math portion pa lang ng exam dumugo na ilong nyan.dont worry utot parehas tayu pero ang kaibahan lang NAKAPASA ako! pero di ko tinuloy ang accountancy course ko sa UP kasi I LOVE TO STUDY SOFTWARE ENGINEERING!

Traveling SalesMan said...

ako I admit na nakakaikot ako ng bansa pero para sabihin na ang Mindanao at Visayas ang class E, parang nanghuhula ata ang AGB ha, kasi mas madami naman dun nagbabayad ng cable nuh, di tulad sa Manila na puro Jumper.

Anonymous said...

@travellingsalesman
travel ka ng travel eh wala ka namang alam eh.travel ka ng travel pero puro katangahan pina iral mo bakilng.travel ka ng travel pero isa ka rin sa mga class ED,kaya na bleong ka doon so travel ka ng travel pero sa putikan pa rin puntahan mo,try mo kayang mg coffee a coffeebar.

TravelingSalesMan said...

excuse me , kaya nga nakapagtratravel ako dahil may pera ako, pero ikaw i-dedemolish an aku mga squaters ni di nga kau nagbabayd ng cable tubig at kuryente kaya nga pag merong krisis kau ang kawawa. Kung di ko lang alam isa ka rin sa mga taong nakaktanggap ng mga sardinas ni Wilma , very pathethic.

habang buhay ka nalang ganyan, di makaktravel kasi POOR ka. ikaw ung binibigyan ng Kapupu foundation ng mga expired na delata.
PG talaga.

Anonymous said...

wag nyo awayin yang c utot d nyo ba alam nassktan masyado c pennywise kc nga cya rin yan iisang tao lang clang 2 kaya nga parehong bobo = b.o.b.o. oi pennywise matalino ka dba bkit d turuan c utot nkakahiya sa grupo ng mga kapus kakahiya tlaga. bago mo turuan ung iba at manlait ng kapamilya ung kapusod mo muna kakahiya. ay d pla ikaw din yan :-P

Anonymous said...

Ang kapal ng AGB! eh halos naman ng nauulat na mahihirap en andyan sa metro manila! ano bilangan tayo ng yaaman?!

Anonymous said...

ma magaNDA wag nalang ipalabas ang GMA sa VISMIN kasi di naman mahalaga sa kanila ang rAtings dito diba? at ska yung mga nag papa-place ng add sa GMA eh sa luzon nyo narin lang e benta ang product nyo! kasi nga diba class E%D lang ang mga taga VISMIN wala kaming pambili.....?

Anonymous said...

the title of the article is very misleading, obviously to boost GMA's bid to attract more advertisers. another praise release? the content is stupid. hindi ibig sabihin na may data ang AGB on the lowest cable penetration sa Visayas at Mindanao, the can conclude right away about purchasing cababilities of consumers. in simpler terms, kahit meron kang 1,000 viewers sa squatters/slum area in Manila versus 100 viewers linked via satellite dishes sa kabundukan at remote areas ng mindanao or cable subscription in urban centers like davao, as advertiser, i will place may ad dun sa 100 viewers kasi alam ko may kakayahan silang bumili ng produkto ko na i-aadvertise. numbers don't tell all. GMA should improve its corporate/advertiser relations by shying away from praise releases like this one. viewers are not dumb. advertisers are not stupid.

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