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Friday, August 13, 2010

TV ADVERTISING MINUTES HAVE A GLANCE!

Looking at the disclosure of ABS-CBN Corporation with the Philippine Stocks Exchange  we can see under the study made by Nielsen Media Research total recurring advertising minutes of ABS-CBN (without Political Ads) out numbered gma-7 since the mid February of 2010. For more than half a decade GMA Network enjoyed an overwhelming advantage in total Advertising Minutes than ABS-CBN complemented by a healthy margin in the ratings game and unrestricted commercial time. But it is noteworthy that for 5 consecutive months ABS-CBN out ranked GMA-7 in total Ad loads bringing together healthy revenue margins and better earnings.


For January to early February GMA-7 was on a slight advantage with a roughly 200 more ad minutes than its archival rival. But on late February, where both TNS and AGB Neilsen reported ABS-CBN to gain lead in Mega Manila, the Kapamilya Channel recaptured the lead in ad loads edging roughly 300 more ad minutes. From March to May GMA -7 experienced drastic down fall on total ad minutes while ABS-CBN continued to gain more and more ad loads peaking as high as 10,000 ad minutes in June. This narrowed ad volume for GMA was attributed to the absence of Procter and Gamble (2nd largest TV Advertiser) and Palmolive-Colgate products, worsened by weakened ratings in both Mega Manila and National Urban.

Nevertheless Atty. Gozon, President and Cheif Executive Officer of GMA Network Inc, is confident that the Network will regain momentum as the channel's overall ratings is picking up. In June to Ausgust, GMA-7 enjoyed an estimated 20% increase in advertising loads brought about by better ratings and healthy marketing Strategies. From August 1 to 11 alone total advertising revenues reached record high of P700M for channel 7!

8 comments:

Anonymous said...

ang totoo talaga kasing pinapanood sa MEGAMANILA EH ABS-CBN2...AT ALAM DIN YAN NG MGA ADVERTISERS.

SABI KO NAMAN KASI, HINDI MALILINLANG NG MGA FAKE NA RATINGS ANG MGA TELEVIEWERS AT ADVERTISERS.

KAYA TIGILAN NA SANA ANG MIND CONDITIONING.

sabi ng kapuso network, sila daw ang no.1, nung june lang sila ngconcede...

EH BAKIT SA ABS-CBN 2 NAGPUPUNTA ANG MGA ADVERTISERS KUNG GMA7 ANG NO.1? TANONG LANG.

remember, ang TV RATINGS, GINAWA YAN PARA SA MGA ADVERTISERS.

Anonymous said...

kaya sana tigilan na ng kapuso network ang pagbubuhat ng sariling bangko...

HAYAAN SANA NG GMA 7 NA IBANG ORGANIZATIONS ANG PUMURI SA KANILA.

gaya ng ABS-CBN 2..

ANG NAGSABI NG MAS CREDIBLE AT MAS PINAPAPNOOD ANG ABS-CBN 2 EH ANG SUMUSUNOD:

PULSE ASIA
KANTAR/TNS

at ang ngsabi naman na NEUTRAL ANG REPORTS NG ABS-CBN 2 NG 90% Compare sa GMA network na 64% neutral lang eh ang

CMFR ( CENTER FOR MEDIA FREEDOM AND RESPONSIBILITY )


KAYA HUWAG NA KAYONG MAGTAKA KUNG BAKIT NASA ABS-CBN 2 ANG PINAKAMARAMING COMMERCIALS...

DAHIL ANG TOTOO ABS-CBN 2 ANG MAS PINAPANOOD, AT MAS PINAGKAKATIWALAAN, DAHIL ITO RIN ANG TUNAY NA WALANG KINIKILINGAN AT WALANG PRINOPROTEKTAHAN!!!!

Anonymous said...

sabihin nalang nating ang buhay ay parang gulong...ang sagot sa katanungan mo ay pareho ng sagot sa kung bakit mas maraming nagpupunta na advertisers sa GMA sa previous years...at alam natin na hindi humihinto sa pag ikot ang buhay...panapanahon lang yan...pero hindi ibig sabihin na GMA stops delivering quality and entertaining shows...

Anonymous said...

bakit walang violent reaction dito yung PENnywISe na banlag na kamukha nung zombie na may bakal na timba sa ulo?

PENnywISe+GMeew=boboness

KapamilyaMiddleEast said...

Well..

Kahit kailan HINDI NAGING MAGANDA ANG PALABAS NG GMA... CGURO NAG IMPROVE.. PERO HINDI Pa RIN MAGANDA


MANANATILING MANGLOLOKO ANG GMA ... MANLILINLANG... AT MANG UUTO..

GMA - MANG UUTO, MAN LILINLANG, MANG LOLOKO...



HINDI DAPAT MAG WORRY BOUT SA NATIONWIDE RATINGS... ILANG beses na nangyari yan/...

MAG TATAMPO aNG MANONOOD... then BABALIK ULI SA ABS_CBN...

TANGING ANIME NG GMA lang ang MALAKAS SA BUONG PILIPINAS...

KAPUSO ANG NO.1 said...

WELL atleast bumabawi na ang GMA sa ads. P700M in 11 days lang, kaya ba yan ng Ebaks? wahahaha

PISO said...

napansin ko! kahit lumalaki ang ratings ng GMA sa daytime.. even sa NATIONAL
mas marami pa rin ang commercial load ng ABS-CBN

this time, ang mga advertisers don't completely rely on ratings..
they want ABS-CBN kasi ang mga loyal viewers nito ay may PURCHASING POWER

KAYA NG POWERS ba yan ng GMA?
wahahahah!

hindi pa nga bumabalik ang OLAY at Pantene sa GMA..

pero ang PANTENE ay nag-aadvertise sa EAT BULAGA (yun nga lang.. pang rent lang ang bayad sa pantene sa BROADWAY!)

Anonymous said...

penniswise nansaan ka?

ahahahaha ^___^

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