With the surge of Alden's popularity courtesy of the ALDUB phenomenon, Alden Richards suddenly becomes one of the highest paid celebrity in Philippine entertainment. In an article by the Philippine Entertainment Portal (PEP), an entertainment website jointly owned by GMA Network and Yes Magazine, it was revealed that Alden's services to perform in Araneta will cost north of P10 million! The amount according to Joed Serrano was 4X the talent fee of Vice Ganda when the same producer hosted the comedian's concert.
A more than P10-million fee for a concert is indeed a staggering amount which highlights the level of popularity Alden Richards is enjoying. Should the concert pursue as scheduled, Alden Richards will also be the FIRST Kapuso talent (from GMA-7) to perform in Araneta, as historically only Kapamilya talents are able to amass enough crowd for such gargantuan venue.
On the other note, the three lolas, in the Kalyeserye are each valued over P1 million for a similar concert performance. Indeed the Kalyeserye main characters have reached so far in a very short time, even eclipsing Eat Bulaga's main stays Tito, Vic and Joey.