ABS-CBN seems to be able to get the most of The Voice Kids' popularity by placing it before the airtimes of MMK and Rated K! For two weeks now, MMK and Rated K were able to beat their tough rivals Magpakailanman and Kapuso Mo Jessica Sojo in Mega Manila.
MMK was able to beat Magpakailanman the second time this month with a 25% rating in Mega Manila as compared with the latter's 23.9%. Rated K was also able to outperform Kapuso Mo Jessica Sojo for the second time with a 21.9% vs 21.4% of KMJS. Previously both shows struggle to keep pace with the Kapuso rivals, rarely even reaching the 20% mark. But since the Voice Kids debut, the two shows ratings jumped significantly overtaking rivals in the viewer rich Mega Manila.
The first season of the Voice Kids, although hugely popular didn't help Rated K and MMK that much as it was placed after the airtimes of the mentioned shows. This time around, ABS-CBN made a prudent move to place the immensely popular franchise program before the time slots of Rated K and MMK to earn the shows better numbers.
ABS-CBN can finally claim weekend primetime dominance, with The Voice Kids and PBB able to lift numbers of fellow Kapamilya Programs. Weekend primetime is no better for GMA7, as Pangako Sayo, Nathaniel, Bridges of Love and now PBB able to lord their respective time slots against rivals from the Kapuso Network.