The premiere of the second season of The Biggest Loser Pinoy edition draws mediocre attention from TV viewers as it fails to outrun rival Celebrity Bluff even in Kantar's National Ratings! However, on its regular airtime it was able to score good numbers as it wins over rival program from GMA-7.
But considering that Kantar's data oftentimes favor Kapamilya Programs (with integration of Rural Ratings, known bailiwick of ABS-CBN), The Biggest Loser's mediocre ratings suggest its reception among Urban viewers is relatively poor. Advertisers are more concerned on Urban ratings as these reflect their target audiences.
Will Iza Calsado be able to pull the ratings back in the game? Or will this prove reality programs are a thing of the past? That remains to be seen.
February 1, 2014
February 3, 2014